M.A. (Journalism & Mass Communication)

Post Graduate Programmes

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Program Code 11800

Course Overview

  • Campus
  • Lucknow
  • Institute
  • Amity School of Communication, Lucknow
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 11800
  • Eligibility
  • Graduation

  • Duration
  • 2 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 0.95
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 0.95
  • Students will demonstrate knowledge and understanding of media industry with along with practical and theoretical concepts of Journalism & Mass Communication
  • Students will identify, define and investigate information and ideas related to issues and opportunities in Journalism & Mass Communication
  • Students will be able toexplore information and use digital literacy in capturing information from various media sources and develop innovative solutions
  • Students will be able to thinkcritically, creatively, and demonstrate curiosity to discover new horizons in Journalism & Mass Communication
  • Students will be able to speak proficiently, clearly & effectively while presenting the concepts and their diversifications in Journalism & Mass Communication
  • Students will be able to demonstrate initiativeness & enthusiasm while working in collaborative teams in successful implementation of concepts in Journalism & Mass Communication
  • Students will be able to understand the global media issues & recognize the opportunity and challenges that they present while operating in different cultures.
  • Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life.
  • Students will be able to think creatively & evaluate the opportunities available from the creative environment of Journalism and Mass Communication to identify career or develop their own ventures.
  • Students will be capable to create continuous learning environment for engaging themselves to update with new knowledge in Journalism and Mass Communication
  • Students will be capable to demonstrate emotions in recognition of multifarious cultures and show fellow feelings
  • Through this programme, students will be equipped with theoretical and practical concepts pertaining to Journalism and Mass Communication. Students will also learn how to implement theoretical concepts in everyday working of the media industry.
  • Students will critically evaluate the domains of journalism and mass communication and scour for ideas and contemplate on issues and opportunities.
  • Using digital means, students will be able to dig for relevant information from a wide array of online resources and would also look to develop innovative solutions in-line with the needs of the current mediascape.
  • Students will be able to think critically to discover new prospects in Journalism & Mass Communication
  • Students will be able to communicate proficiently, clearly & effectively while presenting the concepts in Journalism & Mass Communication
  • Students will be able to exhibit initiative & enthusiasm while working in collaborative teams for successful implementation of tasks in Journalism & Mass Communication
  • Students will be able to understand the global media scenario & recognize the opportunities and challenges that they face while working in different cultures.
  • Students will build an understanding of the highest standards of ethical behavior patterns in their professional and personal life.
  • Students will be able to think creatively and evaluate the opportunities available in the field of Journalism and Mass Communication to develop their own ventures.
  • Students will be equipped to create continuous learning environment for engaging themselves to update their existing knowledge in the domains of Journalism and Mass Communication
  • Students will recognise the importance of multifarious cultures.
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of communication theories, practical understanding of various aspects of mass communication
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of journalism and mass communication.
  • Develop skills and ability to adopt online tools, modules, interfaces to build journalism capital, search relevant information and operate various softwares.
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to journalism and mass communication.
  • Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills.
  • Develop range of leadership skills and exhibit initativeness while working in collaboration and demonstrate ability to work in team with self awareness of personal strengths and limitation.
  • Assess global issues from different perspectives and apply them in the field of journalism and mass communication.
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place.
  • Discuss and demonstrated professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own production houses, newspapers, advertising agencies, doctoral training, post doctoral research and advanced training certifications.
  • Students shall develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of journalism and mass communication.
  • Develop and demonstrated empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers.
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of communication theories, practical understanding of various aspects of mass communication and journalism.
  • Analyse critically, independently and creatively identify and formulate cases, issues, solutions related to Journalism & Mass Communication.
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of journalism and mass communication.
  • Develop skills and ability to adopt online tools, modules, interfaces to build journalism capital, search relevant information and operate various software's.
  • Analyse critically, independently and creatively identify and formulate cases, issues, solutions related to Journalism & Mass Communication.
  • Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills
  • Analyse critically, independently and creatively identify and formulate cases, issues, solutions related to Journalism & Mass Communication.
  • Analyze independently and in teams identify formulate cases, issues, solutions related to Journalism & Mass Communication.
  • Develop range of leadership skills and exhibit imitativeness while working in collaboration and demonstrate ability to work in team with self awareness of personal strengths and limitation.
  • Assess cultural diversities from different perspectives and apply them in the field of Journalism & Mass Communication.
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place.
  • Develop and demonstrated empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers.
  • Discuss and demonstrate professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own production houses, newspapers, advertising agencies, doctoral training, post doctoral research and advanced training certifications
  • Develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of Journalism & Mass Communication
  • Discuss and demonstrate environment friendly skills which will lead to sustainability and exhibit capability to pursue alternate paths such as setting up their own media outlets.
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place.

Course Structure

  • 1st Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Visualization & Media Design (PG) Core Courses 3 0 0 0 5.00 View
Mass Communication Theory & Practice (PG) Core Courses 3 0 0 0 5.00 View
Photography Concepts & Practice (PG) Core Courses 0 0 6 0 5.00 View
Writing & Analysis for Print (PG) Core Courses 0 0 0 0 0.00 View