MA (Advertising & Marketing Management)

Post Graduate Programmes

APPLY NOW 2019 Admissions

Program Code 11004

Course Overview

  • Campus
  • Lucknow
  • Institute
  • Amity School of Communication, Lucknow
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 11004
  • Eligibility
  • Graduation

  • Duration
  • 2 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 0.33
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 0.33
  • Students will demonstrate systematic knowledge and understanding of concepts of Advertising and marketing management
  • Students will be able to identify, define and investigate information and ideas related to issues and opportunities in Advertising and marketing management
  • Students will be able to explore information and use digital literacy in capturing information from various sources and developing innovative solutions.
  • Students will be able to think critically, creatively, and demonstrate curiosity to discover new horizons in Advertising and marketing management
  • Students will be able to speak proficiently, clearly & effectively while presenting the concepts and their diversification in Advertising and marketing management
  • Students will be able to demonstrate imitativeness & enthusiasm while working in collaborative teams in successful implementation of concepts in Advertising and marketing management.
  • Students will be able to understand the global issues & recognize the opportunity and challenges that global advertising and marketing streams offer to them while operating in different cultures.
  • Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life.
  • Students will be able to think creatively & evaluate the opportunities available from the creative environment of advertising and marketing management to identify career or develop their own ventures.
  • Students will be capable to create continuous learning environment for engaging themselves to update with new knowledge in advertising and marketing management
  • Students will be capable to demonstrate emotions in recognition of multifarious cultures and show fellow feelings
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of advertising theories, practical understanding of various aspects of advertising and marketing management.
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of advertising and marketing management.
  • Develop skills and ability to adopt online tools, modules, interfaces to build advertising capital, search relevant data and information and operate various software for advertising and marketing purposes.
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to advertising and marketing management.
  • Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills.
  • Develop range of leadership skills and exhibit initiative while working in collaboration and demonstrate ability to work in team with self-awareness of personal strengths and limitation.
  • Assess global issues from different perspectives and apply them in the field of advertising and marketing management.
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place.
  • Discuss and demonstrate professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own advertising agencies, marketing firms, doctoral training, post-doctoral research and advanced training certifications.
  • Develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of advertising and marketing management.
  • Develop and demonstrated empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers.

Course Structure

  • 1st Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Visualization & Media Design (PG) Core Courses 0 0 0 0 0.00 View
Mass Communication Theory & Practice (PG) Core Courses 0 0 0 0 0.00 View
Advertising Concepts and Practices (PG) Core Courses 0 0 0 0 0.00 View
Marketing Management (PG) Core Courses 2 0 0 0 2.00 View
Minor Project (PG) Non Teaching Credit Courses 0 0 0 0 2.00 View