MBA (Marketing & Sales)

Post Graduate Programmes

APPLY NOW 2018 Admissions

Program Code 11022

Course Overview

  • Campus
  • Lucknow
  • Institute
  • Amity Business School, Lucknow
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 11022
  • Eligibility
  • Graduation (50%) and CAT/XAT - 75 percentile, NMAT 60 percentile, MAT- 500, GMAT - 500 Or Amity Written Test

  • Duration
  • 2 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.95
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.95
  • Students of MBA (Marketing and Sales) programme will gain the ability to influence customer through understanding , predicting and shaping the customers’ preferences and behaviour with their Marketing knowledge and Market research skills
  • Students will learn to review traditional marketing topics, such as customer behaviour, segmentation, pricing, partnerships, branding and negotiation, but transposes them to the competitive B2B environment
  • Students will gain a balanced overview of the rapidly changing advertising landscape
  • Students will learn to communicate effectively, logically, clearly, and persuasively in spoken, written, and visual form
  • Students will recognise the importance of team working skills, relationship management, networking and leadership skills needed by successful marketing managers in a competitive global, multicultural environment
  • Students shall learn to research and analyse the competitive environment of an industry, recommend the best combination of basic 4 p’s marketing for strategic positioning of products and services within the industry and develop associated strategic plans such as logistics & supply chain management
  • Students will be prepared for continued learning throughout their career
  • Students will understand the role of ethical values and practices within a business organization
  • Student will able to demonstrate marketing & selling skills. To acquire sound knowledge of Marketing strategies and consumer behaviour, apply conceptual knowledge in finding practical solutions for competing and increasing market sales
  • Student will able to Effectively conduct primary research to evaluate a potential market opportunity and articulate marketing and branding strategies. Ability to collect, analyze and interpret marketing data and information for driving optimum solutions related to consumer trends, advertising etc.
  • 3. Student will able to retrieve important demographic/psychographic information from web, to use information in critical and creative thinking, Proficiency in the appropriate use of contemporary technologies.
  • Ability to apply existing skills and knowledge to identify and formulate new problems; Ability to develop inventive and creative solutions useful for marketing, branding and advertising, demonstrating flexibility and resourcefulness; Ability to identify and take serendipitous advantage of market opportunities.
  • 5. Communicate proficiently, in oral, written, presentation, information searching and listening skills to increase the brand value in the market. Be assertive and articulate, be able to negotiate responsibly and persuade customers effectively.
  • Ability to maintain assertiveness, Capacity to interact and collaborate with customers and marketing teams effectively, and demonstrate business development skills in culturally diverse contexts.
  • 6. Ability to maintain assertiveness, Capacity to interact and collaborate with customers and marketing teams effectively, and demonstrate business development skills in 7. Understand different cultures and sustainability while developing marketing / branding strategies. Embrace business opportunities offered across globe and accept different ways of working.
  • 8. To understand how their actions can enhance the wellbeing of theirs and will be equipped to make a valuable contribution to society by practicing code of ethics
  • Student will able to apply existing skills and knowledge to identify and formulate new problems; develop inventive and creative solutions useful for marketing, branding and advertising, demonstrating flexibility and resourcefulness;identify and take serendipitous advantage of market opportunities; able to apply decision making methodologies, display commitment to professional development and a willingness to listen and respond to constructive feedback for enhancing participatory decision making among marketing teams.
  • 10. Student will able to act with integrity, set themselves high standards and have skills that are essential to their future lifelong learning.

Course Structure

  • 1st Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Accounting for Managers (PG) Core Courses 3 0 0 0 3.00 View
Information Technology for Managers (PG) Core Courses 2 0 0 0 2.00 View
Organizational Behavior (PG) Core Courses 2 0 0 0 2.00 View
Marketing Management (PG) Core Courses 2 0 0 0 2.00 View
Managerial Economics (PG) Core Courses 3 0 0 0 3.00 View
Statistics for Management (PG) Core Courses 3 0 0 0 3.00 View
Sales Management (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View
Consumer Behaviour (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View
Mall Management (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View
Seminar (PG) Non Teaching Credit Courses 0 0 0 0 3.00 View
Term Paper (PG) Non Teaching Credit Courses 0 0 0 0 3.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Financial Management (PG) Core Courses 3 0 0 0 3.00 View
Human Resource Management (PG) Core Courses 2 1 0 0 3.00 View
Business Research Methods (PG) Core Courses 3 0 0 0 3.00 View
Operations Management (PG) Core Courses 3 0 0 0 3.00 View
Legal Aspects of Business (PG) Core Courses 3 0 0 0 3.00 View
Advertising and Sales Promotion (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View
Direct Marketing (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View
Marketing of Services (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View
Pricing Strategies (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View
Company Report (PG) Non Teaching Credit Courses 0 0 0 0 3.00 View
Minor Project (PG) Non Teaching Credit Courses 0 0 0 0 3.00 View
Decision Science (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View