B.A. (Journalism & Mass Communication)

Graduate Programmes

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Program Code 11798

Course Overview

  • Campus
  • Lucknow
  • Institute
  • Amity School of Communication, Lucknow
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 11798
  • Eligibility
  • 10+2

  • Duration
  • 3 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 0.95
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 0.95
  • Students will demonstrate systematic knowledge and understanding of concepts of Journalism and Mass Communication
  • Students will be able to identify, define and investigate information and ideas related to issues and opportunities in Journalism and Mass Communication
  • Students will be able to explore information and use digital literacy in capturing information from various sources and developing innovative solutions.
  • Students will be able to think critically, creatively, and demonstrate curiosity to discover new horizons in Journalism and Mass Communication
  • Students will be able to speak proficiently, clearly & effectively while presenting the concepts and their diversifications in Journalism and Mass Communication
  • Students will be able to demonstrate imitativeness & enthusiasm while working in collaborative teams in successful implementation of concepts in Journalism and Mass Communication
  • Students will be able to understand the global issues & recognize the opportunity and challenges that global Journalism and Mass Communication streams offer to them while operating in different cultures.
  • Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life.
  • Students are able to think creatively & evaluate the opportunities available from the creative environment of Journalism & Mass Communication to identify career or develop their own ventures.
  • Students will be capable to create continuous learning environment for engaging themselves to update with new knowledge in Journalism and Mass Communication
  • Students will be capable to demonstrate emotions in recognition of multifarious cultures and show fellow feelings
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of communication theories, practical understanding of various aspects of mass communication
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of journalism and mass communication
  • Develop skills and ability to adopt online tools, modules, interfaces to build journalism capital, search relevant information and operate various softwares.
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to journalism and mass communication.
  • Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills.
  • Develop range of leadership skills and exhibit imitativeness while working in collaboration and demonstrate ability to work in team with self-awareness of personal strengths and limitation.
  • Assess global issues from different perspectives and apply them in the field of journalism and mass communication.
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place.
  • Discuss and demonstrate professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own production houses, newspapers, advertising agencies, post graduate research and advanced training certifications.
  • Develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of journalism and mass communication.
  • Develop and demonstrate empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers

Course Structure

  • 1st Year
  • 2nd Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Mass Communication Models & Theory (UG) Core Courses 4 0 0 0 5.00 View
Print Journalism (UG) Core Courses 0 0 0 0 0.00 View
State and Politics (UG) Core Courses 3 0 0 0 3.00 View
Graphics and Visual Communication (UG) Core Courses 0 0 0 0 0.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Introduction to Radio and Audio Technique (UG) Core Courses 0 0 0 0 0.00 View
News Analysis (UG) Core Courses 3 0 0 0 3.00 View
Photography theory & Practice (UG) Core Courses 0 0 0 0 0.00 View
Media Ethics and Laws (UG) Core Courses 4 0 0 0 5.00 View
Environmental Studies (UG) Professional Ability Enhancement Courses 4 0 0 0 4.00 View

Semester 3

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Advertising Concepts (UG) Core Courses 3 0 0 0 4.00 View
Introduction to Television Production (UG) Core Courses 0 0 0 0 0.00 View
Introduction to Media Research (UG) Core Courses 3 0 0 0 4.00 View
Editing Technique (UG) Employability & Skill Enhancement Courses 0 0 0 0 0.00 View
Term Paper (UG) Non Teaching Credit Courses 0 0 0 0 1.00 View