B.A. (Journalism & Mass Communication) - 3 Continent

Graduate Programmes

APPLY NOW 2020 Admissions

Program Code 11724

Course Overview

  • Campus
  • Lucknow
  • Institute
  • Amity School of Communication, Lucknow
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 11724
  • Eligibility
  • 10+2

  • Duration
  • 3 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.72
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.72
  • Students will demonstrate systematic knowledge and understanding of concepts of Journalism and Mass Communication
  • Students will demonstrate systematic knowledge and understanding of concepts of Journalism and Mass Communication
  • Students will be able to identify, define and investigate information and ideas related to issues and opportunities in Journalism and Mass Communication
  • Students will be able to identify, define and investigate information and ideas related to issues and opportunities in Journalism and Mass Communication
  • Students will be able to explore information and use digital literacy in capturing information from various sources and developing innovative solutions.
  • Students will be able to explore information and use digital literacy in capturing information from various sources and developing innovative solutions.
  • Students will be able to think critically, creatively, and demonstrate curiosity to discover new horizons in Journalism and Mass Communication
  • Students will be able to think critically, creatively, and demonstrate curiosity to discover new horizons in Journalism and Mass Communication
  • Students will be able to speak proficiently, clearly & effectively while presenting the concepts and their diversifications in Journalism and Mass Communication
  • Students will be able to speak proficiently, clearly & effectively while presenting the concepts and their diversifications in Journalism and Mass Communication
  • Students will be able to understand the global issues & recognize the opportunity and challenges that global Journalism and Mass Communication streams offer to them while operating in different cultures.
  • Students will be able to understand the global issues & recognize the opportunity and challenges that global Journalism and Mass Communication streams offer to them while operating in different cultures.
  • Students are able tounderstand the global issues &recognize the opportunity and challenges that global Journalism & Communication offers to them while operating in different cultures
  • Students are able tounderstand the global issues &recognize the opportunity and challenges that global Journalism & Communication offers to them while operating in different cultures
  • Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life.
  • Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life.
  • Students will be able to think creatively & evaluate the opportunities available from the creative environment of Journalism and Mass Communication to identify career or develop their own ventures.
  • Students will be able to think creatively & evaluate the opportunities available from the creative environment of Journalism and Mass Communication to identify career or develop their own ventures.
  • Students will be capable to create continuous learning environment for engaging themselves to update with new knowledge in Journalism and Mass Communication
  • Students will be capable to create continuous learning environment for engaging themselves to update with new knowledge in Journalism and Mass Communication
  • Students are capable to demonstrate emotions in recognition of multifarious cultures and show fellow feelings
  • Students are capable to demonstrate emotions in recognition of multifarious cultures and show fellow feelings
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of communication theories, practical understanding of various aspects of mass communication
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of communication theories, practical understanding of various aspects of mass communication
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of journalism and mass communication
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of journalism and mass communication
  • Develop skills and ability to adopt online tools, modules, interfaces to build journalism capital, search relevant information and operate various softwares.
  • Develop skills and ability to adopt online tools, modules, interfaces to build journalism capital, search relevant information and operate various softwares.
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to journalism and mass communication.
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to journalism and mass communication.
  • Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills.
  • Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills.
  • Develop range of leadership skills and exhibit imitativeness while working in collaboration and demonstrate ability to work in team with self-awareness of personal strengths and limitation.
  • Develop range of leadership skills and exhibit imitativeness while working in collaboration and demonstrate ability to work in team with self-awareness of personal strengths and limitation.
  • Assess global issues from different perspectives and apply them in the field of journalism and mass communication.
  • Assess global issues from different perspectives and apply them in the field of journalism and mass communication.
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place.
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place.
  • Discuss and demonstrate professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own production houses, newspapers, advertising agencies, post graduate research and advanced training certifications.
  • Discuss and demonstrate professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own production houses, newspapers, advertising agencies, post graduate research and advanced training certifications.
  • Develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of journalism and mass communication.
  • Develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of journalism and mass communication.
  • Develop and demonstrate empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers
  • Develop and demonstrate empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers

Course Structure

  • 1st Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Basics of Radio (UG) Core Courses 2 0 0 0 2.00 View
Environmental Studies - I (UG) Core Courses 2 0 0 0 2.00 View
Fundamentals of Advertising (UG) Core Courses 3 0 0 0 3.00 View
Basics of Graphic Design (UG) Core Courses 3 0 0 0 3.00 View
Writing for Print (UG) Core Courses 3 0 0 0 3.00 View
Understanding Mass Communication (UG) Core Courses 2 0 0 0 2.00 View
State and Politics (UG) Allied Courses 3 0 0 0 3.00 View
News Analysis (UG) Allied Courses 3 0 0 0 3.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Basics of Television Journalism (UG) Core Courses 2 0 0 0 2.00 View
Environmental Studies - II (UG) Core Courses 2 0 0 0 2.00 View
Reporting and Feature Writing (UG) Core Courses 3 0 0 0 3.00 View
Digital Animation and Sound (UG) Core Courses 2 0 0 0 2.00 View
Writing for Radio (UG) Core Courses 3 0 0 0 3.00 View
Advertising Strategies (UG) Core Courses 3 0 0 0 3.00 View
Visualization and Photography (UG) Allied Courses 3 0 0 0 3.00 View
Public Relations and Corporate Communication (UG) Allied Courses 3 0 0 0 3.00 View