MBA (Competitive Intelligence and Strategic Management)

Post Graduate Programmes

APPLY NOW 2018 Admissions

Program Code 10335

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity Institute of Competitive Intelligence and Strategic Management
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10335
  • Eligibility
  • For NS (Non Sponsored) category - min. 50% marks in Graduation with min score of MAT - 500/GMAT – 500 / CMAT - 150 Or percentile in CAT/XAT - 75 / NMAT - 60  Or Amity Written Test on the day of Interview.

    For S (Sponsored) category - min. 50% marks in Graduation with min score of MAT-450/GMAT- 450/ CMAT - 100  Or percentile in CAT/XAT - 65 / NMAT - 50  Or Amity Written Test on the day of Interview.

  • Duration
  • 2 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.62
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.43
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.62
1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.43
  • To apply Competitive Intelligence to execute projects in a multi-disciplinary environment
  • To develop the ability to identify the opportunities and challenges presented by the global business environment
  • To develop and sustain individual Research skills and competencies in Competitive Intelligence tools and techniques in a dynamic environment
  • To foster the ability to synthesize internal and external data to conclude on the possible future business changes
  • To examine industrial benchmarks and best practices for competitive advantage
  • To develop persuasive skills to drive new ideas and initiatives
  • To develop effective communication skills both verbally and in writing, ideas and arguments associated with business issues
  • To develop positive perspectives and skills that create productive managerial leaders and business networks
  • To foster the ability to run value-based, ethical business in a competitive environment
  • To foster an approach of critical evaluation and continuous learning and development throughout their career
  • Application of external and internal CI to Organizational Structure and HR processes Ability to use CI for effective bilateral and multi-lateral negotiations. Examine industrial benchmarks and best practices for competitive advantage.
  • Explain and apply Quantitative and Qualitative research techniques
  • Use management information systems, Enterprise Resource Planning, Business Information Systems etc for smooth flow of information and timely decision making. Use of specific tools and techniques to correlate and compare company performance with internal and external environment"
  • Explain and apply analytical constructs to business problem solving 2. Develop the ability to convert a problem into an opportunity and weakness into strength
  • Effectively communicate both verbally and in writing ideas and arguments associated with business issues Develop persuasion skills to drive new ideas and initiatives Develop effective presentation skills to effectively communicate the right information to the right personnel.
  • Manage relationships and value team work both in leader and follower role
  • Recognize the special opportunities and challenges presented by the global business environment Ability to value diversity and adapt quickly.
  • Foster ability to run value based ethical business in a competitive environment
  • Ability to plan and execute tasks assigned within the dead-line.
  • Application of CI for business advantage. Application of appropriate tools and techniques for development of strategy.
  • Synthesize internal and external data to conclude on the possible future business changes.
  • Understand and use digital and non-digital social network to professional advantage Research and identification of relevant professionals who may be future collaborators or employers

Course Structure

  • 1st Year
  • 2nd Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Accounting for Managers (PG) Core Courses 3 0 0 0 3.00 View
Competitive Intelligence Analysis (PG) Specialization Core (Functional/Sectoral) 2 1 0 0 3.00 View
Information Technology for Managers (PG) Core Courses 2 0 0 0 2.00 View
Entrepreneurship and New Venture Creation (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View
Organizational Behavior (PG) Core Courses 2 0 0 0 2.00 View
Marketing Management (PG) Core Courses 2 0 0 0 2.00 View
Statistics for Management (PG) Core Courses 3 0 0 0 3.00 View
Managerial Economics (PG) Core Courses 3 0 0 0 3.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Legal Aspects of Business (PG) Core Courses 3 0 0 0 3.00 View
Corporate Warfare: Principles and Practices (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View
Financial Management (PG) Core Courses 3 0 0 0 3.00 View
Human Resource Management (PG) Core Courses 2 1 0 0 3.00 View
Business Research Methods (PG) Core Courses 3 0 0 0 3.00 View
Consumer Behaviour (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View
Operations Management (PG) Core Courses 3 0 0 0 3.00 View

Semester 3

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Data Mining for Intelligence Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Competitive Early Warning and Risk Control (PG) Specialisation Elective Courses 2 1 0 0 3.00 View
Advanced Competitive Intelligence (PG) Specialization Core (Functional/Sectoral) 2 1 0 0 3.00 View
Business Wargaming and Scenario Planning- I (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View
Product and Brand Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Summer Internship (PG) Non Teaching Credit Courses 0 0 0 0 3.00 View
Strategic Management (PG) Core Courses 3 0 0 0 4.00 View
Strategic Service Marketing (PG) Specialisation Elective Courses 3 0 0 0 3.00 View

Semester 4

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Competitive Intelligence Strategies (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Business Wargaming and Scenario Planning- Phase II (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Management in Action - Social Economic and Ethical Issues (PG) Core Courses 4 0 0 0 4.00 View
Data Analysis for Marketing Decision (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Customer Relationship Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Dissertation (PG) Non Teaching Credit Courses 0 0 0 0 7.00 View
Virtual Enterprise Management (PG) Specialisation Elective Courses 2 1 0 0 3.00 View