MBA (Competitive Intelligence and Strategic Management)

Post Graduate Programmes

APPLY NOW 2022 Admissions

Program Code 10335

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity Institute of Competitive Intelligence and Strategic Management
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10335
  • Eligibility
  • For NS (Non Sponsored) / S (Sponsored) / NRI / Foreign / CS (Company Sponsored) category - Min. 50% marks in Graduation.

  • Duration
  • 2 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.65
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.475
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.65
1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.475
  • To apply Competitive Intelligence to execute projects in a multi-disciplinary environment
  • To develop the ability to identify the opportunities and challenges presented by the global business environment
  • To develop and sustain individual Research skills and competencies in Competitive Intelligence tools and techniques in a dynamic environment
  • To foster the ability to synthesize internal and external data to conclude on the possible future business changes
  • To examine industrial benchmarks and best practices for competitive advantage
  • To develop persuasive skills to drive new ideas and initiatives
  • To develop effective communication skills both verbally and in writing, ideas and arguments associated with business issues
  • To develop positive perspectives and skills that create productive managerial leaders and business networks
  • To foster the ability to run value-based, ethical business in a competitive environment
  • To foster an approach of critical evaluation and continuous learning and development throughout their career
  • To apply Competitive Intelligence to execute projects in a multi-disciplinary environment
  • To foster an approach of continuous and experiential learning and development throughout their career
  • To develop and sustain individual Research skills and competencies in Competitive Intelligence tools and techniques in a dynamic environment
  • To develop Information and Disruptive Technology Skills for sustainable business environment.
  • To develop positive perspectives and critical thinking skills that create productive managerial leaders and business networks
  • To develop effective communication skills both verbally and in writing, ideas and arguments associated with business issues
  • To encourage creative and innovative approach towards business development
  • To foster decision making ability to provide business solutions through CI.
  • To demonstrate leadership skills to achieve self and organizational objectives
  • To develop the ability to identify the opportunities and challenges presented by the global business environment
  • To foster the ability to run value-based, ethical business in a competitive environment
  • To foster the ability to rationalize the usage of social network both digitally and non digitally.
  • To examine industrial benchmarks and best practices in CI to promote employability and entrepreneurial skills.
  • To foster the ability to cope and adapt for the possible future business changes through application of management principles for lifelong learning
  • To foster the ability to understand environmental factors for sustainable development
  • Application of external and internal CI to Organizational Structure and HR processes Ability to use CI for effective bilateral and multi-lateral negotiations. Examine industrial benchmarks and best practices for competitive advantage.
  • Explain and apply Quantitative and Qualitative research techniques
  • Use management information systems, Enterprise Resource Planning, Business Information Systems etc for smooth flow of information and timely decision making. Use of specific tools and techniques to correlate and compare company performance with internal and external environment"
  • Explain and apply analytical constructs to business problem solving 2. Develop the ability to convert a problem into an opportunity and weakness into strength
  • Effectively communicate both verbally and in writing ideas and arguments associated with business issues Develop persuasion skills to drive new ideas and initiatives Develop effective presentation skills to effectively communicate the right information to the right personnel.
  • Manage relationships and value team work both in leader and follower role
  • Recognize the special opportunities and challenges presented by the global business environment Ability to value diversity and adapt quickly.
  • Foster ability to run value based ethical business in a competitive environment
  • Ability to plan and execute tasks assigned within the dead-line.
  • Application of CI for business advantage. Application of appropriate tools and techniques for development of strategy.
  • Synthesize internal and external data to conclude on the possible future business changes.
  • Understand and use digital and non-digital social network to professional advantage Research and identification of relevant professionals who may be future collaborators or employers
  • Application of external and internal CI to Organizational Structure and processes
  • Employ appropriate tools and techniques for development of CI strategy.
  • Explain and apply Quantitative and Qualitative research techniques
  • Able to identify and analyze Industry 4.0 technologies for business growth
  • Able to Demonstrate and select analytical constructs to business problem solving by converting a problem into an opportunity and weakness into strength
  • Effectively communicate both verbally and in writing ideas and arguments associated with business issues
  • Ability to choose creative and innovative tools for business development
  • Effectively able to formulate future business decisions for holistic development.
  • Manage relationships and value team work both in leader and follower role
  • Recognize the special opportunities and challenges presented by the global business environment and able to value diversity and adapt quickly.
  • Demonstrate ability to run value based ethical business in a competitive environment and value diversity and equality
  • Understand and use digital and non-digital social network to research and identify relevant professionals who may be future collaborators or employers
  • Ability to develop and demonstrate entrepreneurial and business acumen skills to support employability in the area of competitive intelligence.
  • Ability to quickly evaluate the changes in internal and external environment to innovate future business processes.
  • Ability to recognize role of environment for sustainable and holistic development

Course Structure

  • 1st Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Accounting for Managers (PG) Core Courses 3 0 0 0 3.00 View
Managerial Economics (PG) Core Courses 3 0 0 0 3.00 View
Applications of Disruptive Technologies in Business (PG) Core Courses 0 0 0 0 0.00 View
Entrepreneurship and New Venture Creation (PG) Employability & Skill Enhancement Courses 3 0 0 0 3.00 View
Organizational Behavior (PG) Core Courses 2 0 0 0 2.00 View
Marketing Management (PG) Core Courses 2 0 0 0 2.00 View
Statistics for Management (PG) Core Courses 3 0 0 0 3.00 View
Soft Skills For Business Negotiations And Marketing Strategies (UG) MOOC (Amity On - line / NPTEL / SWAYAM / Future Learn) 0 0 0 0 0.00 View