MA (PR & Event Management)

Post Graduate Programmes

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Program Code 10342

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity School of Communication
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10342
  • Eligibility
  • Graduation

  • Duration
  • 2 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.21
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 1.815
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.21
1st Year Sponsored Semester Fee (Rs. in Lacs) : 1.815
  • Students will demonstrate systematic knowledge and understanding of concepts of Public relations and event management
  • Students will be able to identify, define and investigate information and ideas related to issues and opportunities in Public relations and event management
  • Students will be able to explore information and use digital literacy in capturing information from various sources and developing innovative solutions.
  • Students will be able to think critically, creatively, and demonstrate curiosity to discover new horizons in Public relations and event management
  • Students will be able to speak proficiently, clearly & effectively while presenting the concepts and their diversifications in Public relations and event management
  • Students will be able to demonstrate imitativeness & enthusiasm while working in collaborative teams in successful implementation of concepts in Public relations and event management
  • Students will be able to understand the global issues & recognize the opportunity and challenges that global Public relations and event management streams offer to them while operating in different cultures.
  • Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life.
  • Students will be able to think creatively & evaluate the opportunities available from the creative environment of Public relations and event management to identify career or develop their own ventures.
  • Students will be capable to create continuous learning environment for engaging themselves to update with new knowledge in Public relations and event management
  • Students will be capable to demonstrate emotions in recognition of multifarious cultures and show fellow feelings
  • 1.Students will demonstrate systematic knowledge and understanding of concepts of Public relations and event management 2 Students will be able to identify, define and investigate information and ideas related to issues and opportunities in Public relations and event management 3. Student will be able to explore and use digital literacy in capturing information from various sources and developing innovative solutions. 4 Students will be able to think critically, creatively, and demonstrate curiosity to discover new horizons in Public relations and event management 5 Students will be able to speak proficiently, clearly & effectively while presenting the concepts and their diversifications in Public relations and event management . 6 Students will be able to demonstrate imitativeness & enthusiasm while working in collaborative teams in successful implementation of concepts in Public relations and event management 7 Students will be able to understand the global issues & recognize the opportunity and challenges that global Public relations and event management streams offer to them while operating in different cultures. 8 Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life. Edit Delete 9 Students will be able to think creatively & evaluate the opportunities available from the creative environment of Public relations and event management to identify career or develop their own ventures. 10 Students will be capable to create continuous learning environment for engaging themselves to update with new knowledge in Public relations and event management 11 Students will be capable to demonstrate emotions in recognition of multifarious cultures and show fellow feelings
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place.
  • Develop Global outlook
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of advertising theories, practical understanding of various aspects of Public relations and event management.
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of advertising theories, practical understanding of various aspects of Public relations and event management.
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of advertising theories, practical understanding of various aspects of Public relations and event management.
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of Public relations and event management.
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of Public relations and event management.
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of Public relations and event management.
  • Develop skills and ability to adopt online tools, modules, interfaces to build public relations and event management capital, search relevant data and information and operate various software for Public Relations and Event Management purposes.
  • Develop skills and ability to adopt online tools, modules, interfaces to build public relations and event management capital, search relevant data and information and operate various software for Public Relations and Event Management purposes.
  • Develop skills and ability to adopt online tools, modules, interfaces to build public relations and event management capital, search relevant data and information and operate various software for Public Relations and Event Management purposes.
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to Public relations and event management
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to Public relations and event management
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to Public relations and event management
  • Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills
  • Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills
  • Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills
  • Develop range of leadership skills and exhibit initiative while working in collaboration and demonstrate ability to work in team with self-awareness of personal strengths and limitation.
  • Develop range of leadership skills and exhibit initiative while working in collaboration and demonstrate ability to work in team with self-awareness of personal strengths and limitation.
  • Develop range of leadership skills and exhibit initiative while working in collaboration and demonstrate ability to work in team with self-awareness of personal strengths and limitation.
  • Assess global issues from different perspectives and apply them in the field of Public relations and event management
  • Assess global issues from different perspectives and apply them in the field of Public relations and event management
  • Assess global issues from different perspectives and apply them in the field of Public relations and event management
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place
  • Discuss and demonstrate professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own Public relations agencies, event management firms, doctoral training, post-doctoral research and advanced training certifications.
  • Discuss and demonstrate professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own Public relations agencies, event management firms, doctoral training, post-doctoral research and advanced training certifications.
  • Discuss and demonstrate professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own Public relations agencies, event management firms, doctoral training, post-doctoral research and advanced training certifications.
  • Develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of Public relations and event management.
  • Develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of Public relations and event management.
  • Develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of Public relations and event management.
  • Develop and demonstrated empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers.
  • Develop and demonstrated empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers.
  • Develop and demonstrated empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers.
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of advertising theories, practical understanding of various aspects of PR and event management.
  • Demonstrate independent Learning and Self Work in PR & Event Management
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of PR and marketing management.
  • Demonstrate digital literacy skills
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to PR and event management.
  • Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills.
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to advertising and marketing management.
  • Analyze independently and in teams identify and formulate cases, issues, solutions related to advertising and marketing management.
  • Develop range of team building skills and exhibit initiative while working in collaboration and demonstrate ability to work in team with self-awareness of
  • Assess cultural diversities from different perspectives and apply them in the field of advertising and marketing management.
  • Demonstrate highest level of integrity; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place.
  • Develop and demonstrated empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers.
  • Discuss and demonstrate professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own advertising agencies, marketing firms, doctoral training, post-doctoral research and advanced training certifications.
  • evelop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of advertising and marketing management.
  • Discuss and demonstrate environment friendly skills which will lead to sustainability and exhibit capability to pursue alternate paths such as setting up their own advertising agencies, marketing firms.
  • Demonstrate basic knowledge about Public Relations and Event Management

Course Structure

  • 1st Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Visualization & Media Design (PG) Core Courses 3 0 0 0 5.00 View
Concepts of Event Planning (PG) Core Courses 0 0 0 0 0.00 View
Mass Communication Theory & Practice (PG) Core Courses 3 0 0 0 5.00 View
Introduction to Public Relations Practices (PG) Core Courses 3 0 0 0 5.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Conference (PG) Non Teaching Credit Courses 0 0 0 0 2.00 View
Event Production (PG) Core Courses 0 1 6 0 5.00 View
PR & Event Research (PG) Core Courses 2 1 0 0 4.00 View
Marketing Management (PG) Core Courses 2 0 0 0 2.00 View
Strategic And Digital PR (PG) Core Courses 3 0 0 0 5.00 View