MA (PR & Event Management)

Post Graduate Programmes

APPLY NOW 2019 Admissions

Program Code 10342

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity School of Communication
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10342
  • Eligibility
  • Graduation

  • Duration
  • 2 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.15
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 1.725
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.15
1st Year Sponsored Semester Fee (Rs. in Lacs) : 1.725
  • Students will demonstrate systematic knowledge and understanding of concepts of Public relations and event management
  • Students will be able to identify, define and investigate information and ideas related to issues and opportunities in Public relations and event management
  • Students will be able to explore information and use digital literacy in capturing information from various sources and developing innovative solutions.
  • Students will be able to think critically, creatively, and demonstrate curiosity to discover new horizons in Public relations and event management
  • Students will be able to speak proficiently, clearly & effectively while presenting the concepts and their diversifications in Public relations and event management
  • Students will be able to demonstrate imitativeness & enthusiasm while working in collaborative teams in successful implementation of concepts in Public relations and event management
  • Students will be able to understand the global issues & recognize the opportunity and challenges that global Public relations and event management streams offer to them while operating in different cultures.
  • Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life.
  • Students will be able to think creatively & evaluate the opportunities available from the creative environment of Public relations and event management to identify career or develop their own ventures.
  • Students will be capable to create continuous learning environment for engaging themselves to update with new knowledge in Public relations and event management
  • Students will be capable to demonstrate emotions in recognition of multifarious cultures and show fellow feelings
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of advertising theories, practical understanding of various aspects of Public relations and event management.
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of Public relations and event management.
  • Develop skills and ability to adopt online tools, modules, interfaces to build public relations and event management capital, search relevant data and information and operate various software for Public Relations and Event Management purposes.
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to Public relations and event management
  • Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills
  • Develop range of leadership skills and exhibit initiative while working in collaboration and demonstrate ability to work in team with self-awareness of personal strengths and limitation.
  • Assess global issues from different perspectives and apply them in the field of Public relations and event management
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place
  • Discuss and demonstrate professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own Public relations agencies, event management firms, doctoral training, post-doctoral research and advanced training certifications.
  • Develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of Public relations and event management.
  • Develop and demonstrated empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers.

Course Structure

  • 1st Year
  • 2nd Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Media Design (PG) Core Courses 3 0 0 0 3.00 View
Event Planning and Concept (PG) Core Courses 3 0 0 0 3.00 View
Fundamentals of Communication Research (PG) Core Courses 3 0 0 0 3.00 View
Basics of Public Relations (PG) Core Courses 3 0 0 0 3.00 View
Principles and Practices of Marketing (PG) Core Courses 3 0 0 0 3.00 View
Consumer Behaviour (PG) Core Courses 3 0 0 0 3.00 View
Product and Brand Management (PG) Core Courses 3 0 0 0 3.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Advanced Public Relations (PG) Core Courses 3 0 0 0 3.00 View
Event Logistics (PG) Core Courses 3 0 0 0 3.00 View
Client Servicing and Account Planning (PG) Core Courses 3 0 0 0 3.00 View
Media Production and Set Design (PG) Core Courses 3 0 0 0 3.00 View
Industrial Marketing (PG) Core Courses 3 0 0 0 3.00 View
Media Planning and Buying (PG) Core Courses 3 0 0 0 3.00 View
Advertising Principles and Practices (PG) Core Courses 3 0 0 0 3.00 View

Semester 3

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Minor Project (PG) Mandatory Courses 0 0 0 0 3.00 View
Internship (PG) Non Teaching Credit Courses 0 0 0 0 4.00 View
Event Budgeting (PG) Core Courses 3 0 0 0 3.00 View
Corporate Communication (PG) Core Courses 3 0 0 0 3.00 View
Media Globalization (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Customer Relationship Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
International Strategic Marketing (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Advertising Planning and Strategy (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Event Coverage and Packaging (PG) Specialisation Elective Courses 3 0 0 0 3.00 View