BBA (Marketing & Sales)

Graduate Programmes

APPLY NOW 2020 Admissions

Program Code 10147

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity School of Business
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10147
  • Eligibility
  • 60% in 10+2 for Non Sponsored & 55% for Sponsored Category

    Aggregate percentage will be calculated on the basis of marks scored in English and three academic subjects (excluding second language, Physical Education, Fine Arts, Performing Arts or any other Vocational /Non-Written subjects). Student should have passed all the subjects of class XII from a recognized board.


  • Duration
  • 3 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.86
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.79
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.86
1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.79
  • Students will exhibit experiential knowledge of the marketing concepts and theories and contemporary developments.
  • Students will integrate their conceptual and practical learning for making effective decisions for business in a dynamic scenario.
  • Students will contribute in the various business and job-related contexts by leveraging the marketing, research and technological skills.
  • Students will demonstrate assertive and influential behavior in decision-making and negotiation.
  • Students will display impressive skills to communicate verbally in and organized and persuasive manner and be a receptive listener to handle various marketing situations.
  • Students will engage and create value networks that improve their individual as well as team performance.
  • Students will absorb and reciprocate to societal and environmental needs.
  • Students will display creative entrepreneurial thinking and learning abilities throughout their career.
  • Student shall be able to develop an ability to integrate knowledge in the area of management with marketing and sales to understand it as a comprehensive concept.
  • Student shall be able to collect and analyze appropriate data using various market research tools and predict solutions to deal with consumer buying behavior and improve customer value delivery.
  • Students shall be able to develop and execute digital marketing plans, including aspects such as website building and optimization, use of social media and content writing.
  • Student shall be able to analyze the market situation and identify problem pertaining to the marketing, sales, customer satisfaction, customer loyalty etc. and identify solutions using tools and techniques of market research.
  • Student shall be able to develop highest order of behavioral and interpersonal skills to demonstrate initiative and lead by example.
  • Students shall be able to develop and demonstrate effective communication skills required in a professional context
  • Student shall be able to recognize and identify diversity in cultures and show sensitivity to various cultural and environmental issues and demonstrate traits of global business practitioner.
  • Student shall be able to apply ethical marketing practices to showcase highest level of commitment to professional code of conduct in the area of marketing.
  • Student shall be able to assess the impact of marketing activities on societal, legal, health and safety aspects to develop idea generation skills, risk taking ability and ability to convert ideas into business ventures.
  • Student shall develop and illustrate interest and competency for knowledge acquisition for better consumer segmentation, forecasting consumer trends through use of Newspapers / Business Magazines / Library databases/ Internet for life-long learning.
  • Student shall be able to apply independent thinking to analyse and evaluate business problems and develop optimum solutions for efficiency, effectiveness and sustainability.
  • Students shall be able to maintain lifelong alumni network and keep the curriculum responsive to industry needs by maintaining strong relationship with the corporate.