BBA (Marketing & Sales)

Graduate Programmes

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Program Code 10147

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity School of Business
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10147
  • Eligibility
  • 60% in 10+2 for Non Sponsored & 55% for Sponsored Category

    Aggregate percentage will be calculated on the basis of marks scored in English and three academic subjects (excluding second language, Physical Education, Fine Arts, Performing Arts or any other Vocational /Non-Written subjects). Student should have passed all the subjects of class XII from a recognized board.

     

  • Duration
  • 3 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.955
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.935
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.955
1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.935
  • Students will exhibit experiential knowledge of the marketing concepts and theories and contemporary developments.
  • Students will integrate their conceptual and practical learning for making effective decisions for business in a dynamic scenario.
  • Students will contribute in the various business and job-related contexts by leveraging the marketing, research and technological skills.
  • Students will demonstrate assertive and influential behavior in decision-making and negotiation.
  • Students will display impressive skills to communicate verbally in and organized and persuasive manner and be a receptive listener to handle various marketing situations.
  • Students will engage and create value networks that improve their individual as well as team performance.
  • Students will absorb and reciprocate to societal and environmental needs.
  • Students will display creative entrepreneurial thinking and learning abilities throughout their career.
  • Students will exhibit experiential knowledge of the marketing concepts and theories and contemporary developments.
  • Students will develop the competencies to learn in various scenarios and from different perspectives.
  • Students will gain competencies to ensure effective individual and organizational growth through effective analytics using marketing, IT and research skills thus meeting the requirements of industry 4.0
  • Students will integrate the conceptual and practical learning for making effective decisions for business in a dynamic scenario.
  • Students will display impressive skills to communicate in an organized and persuasive manner and be a receptive listener to handle various marketing situations.
  • Students will demonstrate assertive and influential behavior in decision-making and negotiation that improve their individual as well as team performance.
  • Students will display creative entrepreneurial thinking and learning abilities throughout their career.
  • Students will be able to contribute to society as educated, expressive, ethical and responsible citizens with proven expertise.
  • Students will critically evaluate and reflect lifelong learning ensuring personal and professional development.
  • Student shall be able to develop an ability to integrate knowledge in the area of management with marketing and sales to understand it as a comprehensive concept.
  • Student shall be able to collect and analyze appropriate data using various market research tools and predict solutions to deal with consumer buying behavior and improve customer value delivery.
  • Students shall be able to develop and execute digital marketing plans, including aspects such as website building and optimization, use of social media and content writing.
  • Student shall be able to analyze the market situation and identify problem pertaining to the marketing, sales, customer satisfaction, customer loyalty etc. and identify solutions using tools and techniques of market research.
  • Student shall be able to develop highest order of behavioral and interpersonal skills to demonstrate initiative and lead by example.
  • Students shall be able to develop and demonstrate effective communication skills required in a professional context
  • Student shall be able to recognize and identify diversity in cultures and show sensitivity to various cultural and environmental issues and demonstrate traits of global business practitioner.
  • Student shall be able to apply ethical marketing practices to showcase highest level of commitment to professional code of conduct in the area of marketing.
  • Student shall be able to assess the impact of marketing activities on societal, legal, health and safety aspects to develop idea generation skills, risk taking ability and ability to convert ideas into business ventures.
  • Student shall develop and illustrate interest and competency for knowledge acquisition for better consumer segmentation, forecasting consumer trends through use of Newspapers / Business Magazines / Library databases/ Internet for life-long learning.
  • Student shall be able to apply independent thinking to analyse and evaluate business problems and develop optimum solutions for efficiency, effectiveness and sustainability.
  • Students shall be able to maintain lifelong alumni network and keep the curriculum responsive to industry needs by maintaining strong relationship with the corporate.
  • Student shall be able to develop an ability to integrate knowledge in the area of management with marketing and sales to understand it as a comprehensive concept.
  • Students shall be able to demonstrate knowledge and expertise of time management and efficient resource management.
  • Student shall be able to analyze the market situation and identify problem pertaining to the marketing, sales, customer satisfaction, customer loyalty etc. and identify solutions using tools and techniques of market research.
  • Students shall be able to develop and execute digital marketing plans, including aspects such as website building and optimization, use of social media and content writing.
  • Students shall be able to apply effective analytical and critical-thinking skills in problem solving in the area of marketing to identify and define the relevant course of action to improve customer value delivery.
  • Students shall be able to develop and demonstrate effective communication skills required in a professional context.
  • Students shall be able to identify opportunities for innovation and demonstrate practice with perseverance for original and unconventional ideas.
  • Student shall be able to develop highest order of behavioral and interpersonal skills to demonstrate initiative and lead by example.
  • Student shall be able to recognize and identify diversity in cultures and show sensitivity to various cultural and environmental issues and demonstrate traits of global business practitioner.
  • Student shall be able to apply ethical marketing practices to showcase highest level of commitment to professional code of conduct in the area of marketing.
  • Student shall be able to assess the impact of marketing activities on societal, legal, health and safety aspects and develop idea generation skills, risk taking ability and ability to convert ideas into business ventures.
  • Student shall develop competency for knowledge acquisition for lifelong learning for better consumer segmentation, forecasting consumer trends through use of Newspapers / Business Magazines / Library databases/ Internet for life-long learning and demonstrate highest order of commitment to their work in an effort to continuously innovate and create breakthrough management practices.
  • Students shall be able to determine and evaluate alternative strategies through assessment and evaluation of business environment using techniques of data analytics and predictive modelling and develop optimum solutions for efficiency, effectiveness and sustainability.
  • Students shall be able to acquire and exhibit tolerance, empathy, flexibility, cooperation and emotional resilience for better interpersonal relations.
  • Students shall be able to analyse and implement initiative to conserve natural resources and develop sustainable business practices by using the knowledge and experience of their discipline.

Course Structure

  • 1st Year
  • 2nd Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Accounting Fundamentals (UG) Discipline I (Major I) 3 0 0 0 3.00 View
Business Statistics (UG) Discipline I (Major I) 2 1 0 0 3.00 View
Computer Applications (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Business Ethics and Governance (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Introduction to Management Principles (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Introduction to Business Economics (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Fundamentals of Environmental Studies (UG) Minor III - Co-curricular Courses 0 1 0 0 2.00 View
Office Management with MS Word and MS Excel (UG) Minor II - Vocational Courses /SKE courses/Industry Specific Courses 2 0 2 0 3.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
INTRODUCTION TO ARTIFICIAL INTELLIGENCE FOR MANAGERS (UG) Minor I - Minor Elective Courses 0 0 0 0 0.00 View
Fundamentals of Event Management (UG) Minor II - Vocational Courses /SKE courses/Industry Specific Courses 3 0 0 0 3.00 View
Analytical ability and digital Awareness (UG) Minor III - Co-curricular Courses 0 0 0 0 0.00 View
Understanding Organizational Behavior (UG) Discipline I (Major I) 2 1 0 0 3.00 View
Business Mathematics II (UG) Discipline I (Major I) 2 1 0 0 3.00 View
Marketing Theory and Practices (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Business Finance (UG) Discipline I (Major I) 3 0 0 0 3.00 View
Fundamentals of Competitive Intelligence and Business Development (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Human Resource management & Development (UG) Discipline I (Major I) 2 0 0 0 3.00 View

Semester 3

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Term Paper (UG) Mandatory (NTCC) 0 0 0 0 1.00 View
Introduction to Entrepreneurship (UG) Minor III - Co-curricular Courses 0 0 0 0 0.00 View
Integrated Marketing Communications (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Cost and Management Accounting (UG) Discipline I (Major I) 3 0 0 0 3.00 View
Business Environment (UG) Discipline I (Major I) 2 1 0 0 3.00 View
Business Law (UG) Discipline I (Major I) 2 1 0 0 3.00 View
Fundamentals of Production and Operations Management (UG) Discipline I (Major I) 2 1 0 0 3.00 View
Fundamentals of Business Analytics (UG) Discipline I (Major I) 3 0 0 0 3.00 View
Public Relations and Corporate Image (UG) Minor II - Vocational Courses /SKE courses/Industry Specific Courses 2 0 0 0 3.00 View