BBA (Marketing & Sales)

Graduate Programmes

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Program Code 10147

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity School of Business
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10147
  • Eligibility
  • 10+2 min 60% for Non Sponsored & 55% for Sponsored Category

  • Duration
  • 3 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.70
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.55
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.70
1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.55
  • Students will exhibit experiential knowledge of the marketing concepts and theories and contemporary developments.
  • Students will integrate their conceptual and practical learning for making effective decisions for business in a dynamic scenario.
  • Students will contribute in the various business and job-related contexts by leveraging the marketing, research and technological skills.
  • Students will demonstrate assertive and influential behavior in decision-making and negotiation.
  • Students will display impressive skills to communicate verbally in and organized and persuasive manner and be a receptive listener to handle various marketing situations.
  • Students will engage and create value networks that improve their individual as well as team performance.
  • Students will absorb and reciprocate to societal and environmental needs.
  • Students will display creative entrepreneurial thinking and learning abilities throughout their career.
  • Demonstrate a strong base of general management and build strong pillars specializing in the domain of Marketing and Sales over it. Develop an ability to integrate knowledge in the area of management with marketing and sales to understand it as a comprehensive concept.
  • Analyze the market situation and identify problem pertaining to the marketing, sales, customer satisfaction, customer loyalty etc. and identify solutions using tools and techniques of market research.
  • Critically analyze, evaluate and synthesize data into information relevant to taking business decisions. Improve the value delivery process.
  • Collect and analyze appropriate data using various market research tools and predict solutions to deal with consumer buying behavior and improve customer value delivery.
  • Develop interpersonal skills and high degree of verbal non – verbal and written communication. Demonstrate business etiquettes. Interpret and apply principles of negotiation and persuasion.
  • Develop highest order of behavioral and interpersonal skills. Demonstrate initiative and lead by example. Practice effectively both as an individual and as a team member.
  • Recognize and identify diversity in cultures. Show sensitivity to various cultural and environmental issues and demonstrate traits of global business practioner.
  • Apply ethical marketing practices to show case highest level of commitment to professional code of conduct in the area of marketing.
  • Understand the impact of marketing and sales activity on society at large. Assess the impact of marketing activities on societal, legal, health and safety aspects. Develop idea generation skills, risk taking ability and ability to convert ideas into business ventures.
  • Recognize the need for and have preparation and ability to engage in life long learning in the domain of marketing and sales.
  • Assess business environment. Evaluate competitive frame of reference. Determine marketing strategies to overcome challenges.
  • Identify networking opportunities to improve the customer value chain. Make use of social media to reach out to stakeholders.

Course Structure

  • 1st Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Accounting Fundamentals (UG) Core Courses 3 0 0 0 3.00 View
Business Accountancy (UG) Core Courses 3 0 0 0 3.00 View
Computers for Managers (UG) Core Courses 3 0 0 0 3.00 View
Fundamentals of Economics for Managers (UG) Allied Courses 3 0 0 0 3.00 View
Management Foundation (UG) Core Courses 2 1 0 0 3.00 View
Business Environment (UG) Core Courses 2 1 0 0 3.00 View
Business Statistics (UG) Allied Courses 2 1 0 0 3.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Cost and Management Accounting (UG) Core Courses 3 0 0 0 3.00 View
E - Commerce (UG) Allied Courses 2 1 0 0 3.00 View
Environmental Studies (UG) Core Courses 4 0 0 0 4.00 View
Understanding Organizational Behavior (UG) Core Courses 2 1 0 0 3.00 View
Business Law (UG) Allied Courses 2 1 0 0 3.00 View
Principles of Marketing- I (UG) Core Courses 3 0 0 0 3.00 View
Business Mathematics Ii (UG) Core Courses 2 1 0 0 3.00 View