MBA (Marketing & Sales)

Post Graduate Programmes

APPLY NOW 2020 Admissions

Program Code 10022

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity Business School
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10022
  • Eligibility
  • For NS (Non Sponsored) category - min. 50% marks in Graduation with min. score of MAT - 600/GMAT - 500/CMAT - 150 Or percentile in CAT/XAT - 80 / NMAT - 60 Or Amity Written Test on the day of Interview.

    For S (Sponsored) category - min. 50% marks in Graduation with min. Score of MAT - 550/GMAT - 450/ CMAT - 100 Or Percentile in CAT/XAT - 70 / NMAT - 50 Or Amity Written Test on the day of Interview.


    Candidate should have appeared in any of the above tests between September 2020 and May 2021 only.

     

  • Duration
  • 2 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 2.94
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 4.41
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 2.94
1st Year Sponsored Semester Fee (Rs. in Lacs) : 4.41
  • Students of MBA (Marketing and Sales) programme will gain the ability to influence customer through understanding , predicting and shaping the customers’ preferences and behaviour with their Marketing knowledge and Market research skills
  • Students will learn to review traditional marketing topics, such as customer behaviour, segmentation, pricing, partnerships, branding and negotiation, but transposes them to the competitive B2B environment
  • Students will gain a balanced overview of the rapidly changing advertising landscape
  • Students will learn to communicate effectively, logically, clearly, and persuasively in spoken, written, and visual form
  • Students will recognise the importance of team working skills, relationship management, networking and leadership skills needed by successful marketing managers in a competitive global, multicultural environment
  • Students shall learn to research and analyse the competitive environment of an industry, recommend the best combination of basic 4 p’s marketing for strategic positioning of products and services within the industry and develop associated strategic plans such as logistics & supply chain management
  • Students will be prepared for continued learning throughout their career
  • Students will understand the role of ethical values and practices within a business organization
  • Student shall be able to Demonstrate the knowledge of marketing and sales management to understand various issues and problems of contemporary marketing
  • Student shall be able to Conduct primary research to evaluate a potential market opportunity by collecting analyzing and interpreting marketing data and information
  • Student shall be able to Retrieve important demographic/psychographic information from web and use such information in critical and creative thinking and appropriate use of contemporary and disruptive technologies
  • Student shall be able to Apply conceptual knowledge of marketing to find practical solutions for competing and increasing market share
  • Student shall be able to Communicate proficiently in oral and written presentation of marketing plans and strategies to increase the market share and brand value
  • Student shall be able to Function effectively as an individual, and as a member or leader of diverse teams, and in multidisciplinary settings
  • Student shall be able to Assert and articulate effectively to negotiate responsibly with various stakeholders for business development in culturally diverse environments
  • Student shall be able to Apply ethical principles for making judicious managerial decisions
  • Student shall be able to Develop innovative and creative solutions for marketing, branding and advertising issues to take advantage of market opportunities.
  • Student shall be able to Engage in independent and life- long learning.

Course Structure

  • 1st Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Accounting for Managers (PG) Core Courses 3 0 0 0 3.00 View
Applications of Disruptive Technologies in Business (PG) Core Courses 0 0 0 0 0.00 View
Marketing Management (PG) Core Courses 2 0 0 0 3.00 View
Organizational Behavior (PG) Core Courses 2 0 0 0 2.00 View
Managerial Economics (PG) Core Courses 3 0 0 0 3.00 View
Statistics for Management (PG) Core Courses 3 0 0 0 3.00 View
Sales Management (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Entrepreneurship and New Venture Creation (PG) Employability & Skill Enhancement Courses 3 0 0 0 3.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Business Research Methods (PG) Core Courses 3 0 0 0 3.00 View
Financial Management (PG) Core Courses 3 0 0 0 3.00 View
Human Resource Management (PG) Core Courses 2 1 0 0 3.00 View
Operations Management (PG) Core Courses 3 0 0 0 3.00 View
Legal Aspects of Business (PG) Core Courses 3 0 0 0 3.00 View
Consumer Behaviour (PG) Core Courses 3 0 0 0 3.00 View
Marketing of Services (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Principles of Retailing (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Direct Marketing (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Business Analytics and Modelling (PG) Employability & Skill Enhancement Courses 0 0 0 0 0.00 View