MBA (Marketing & Sales)

Post Graduate Programmes

APPLY NOW 2022 Admissions

Program Code 10022

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity Business School
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10022
  • Eligibility
  • For NS (Non Sponsored) / S (Sponsered) / Foreign/ CS (Company Sponsored) category - Min. 50% marks in Graduation.

  • Duration
  • 2 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 3.085
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 4.63
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 3.085
1st Year Sponsored Semester Fee (Rs. in Lacs) : 4.63
  • Students of MBA (Marketing and Sales) programme will gain the ability to influence customer through understanding , predicting and shaping the customers’ preferences and behaviour with their Marketing knowledge and Market research skills
  • Students will learn to review traditional marketing topics, such as customer behaviour, segmentation, pricing, partnerships, branding and negotiation, but transposes them to the competitive B2B environment
  • Students will gain a balanced overview of the rapidly changing advertising landscape
  • Students will learn to communicate effectively, logically, clearly, and persuasively in spoken, written, and visual form
  • Students will recognise the importance of team working skills, relationship management, networking and leadership skills needed by successful marketing managers in a competitive global, multicultural environment
  • Students shall learn to research and analyse the competitive environment of an industry, recommend the best combination of basic 4 p’s marketing for strategic positioning of products and services within the industry and develop associated strategic plans such as logistics & supply chain management
  • Students will be prepared for continued learning throughout their career
  • Students will understand the role of ethical values and practices within a business organization
  • Students of MBA (Marketing and Sales) programme will gain the ability to influence customer through understanding , predicting and shaping the customers’ preferences and behaviour with their Marketing knowledge and Market research skills
  • Students will learn to review traditional marketing topics, such as customer behaviour, segmentation, pricing, partnerships, branding and negotiation, but transposes them to the competitive B2B environment
  • Students will gain a balanced overview of the rapidly changing advertising landscape
  • Students will learn to communicate effectively, logically, clearly, and persuasively in spoken, written, and visual form.
  • Students will recognize the importance of team working skills, relationship management, networking and leadership skills needed by successful marketing managers in a competitive global, multicultural environment.
  • Students shall learn to research and analyze the competitive environment of an industry, recommend the best combination of basic 4 p’s marketing for strategic positioning of products and services within the industry and develop associated strategic plans such as logistics & supply chain management
  • Students will be prepared for continued learning throughout their career.
  • Students will understand the role of ethical values and practices within a business organization.
  • Student shall be able to Demonstrate the knowledge of marketing and sales management to understand various issues and problems of contemporary marketing
  • Student shall be able to Conduct primary research to evaluate a potential market opportunity by collecting analyzing and interpreting marketing data and information
  • Student shall be able to Retrieve important demographic/psychographic information from web and use such information in critical and creative thinking and appropriate use of contemporary and disruptive technologies
  • Student shall be able to Apply conceptual knowledge of marketing to find practical solutions for competing and increasing market share
  • Student shall be able to Communicate proficiently in oral and written presentation of marketing plans and strategies to increase the market share and brand value
  • Student shall be able to Function effectively as an individual, and as a member or leader of diverse teams, and in multidisciplinary settings
  • Student shall be able to Assert and articulate effectively to negotiate responsibly with various stakeholders for business development in culturally diverse environments
  • Student shall be able to Apply ethical principles for making judicious managerial decisions
  • Student shall be able to Develop innovative and creative solutions for marketing, branding and advertising issues to take advantage of market opportunities.
  • Student shall be able to Engage in independent and life- long learning.
  • The Student shall Demonstrate the knowledge of business environments and marketing and sales management to understand various issues and problems of contemporary marketing
  • The Student shall Apply conceptual knowledge of marketing to find practical solutions for overcoming competition and increasing market share.
  • The student shall Conduct primary research to evaluate a potential market opportunity by collecting, analyzing, and interpreting marketing data for informed decision making.
  • The Student shall Use technology and digitization for enhancing efficiency and productivity, in their future workspaces
  • The student shall Develop innovative, analytical, and creative solutions for marketing, branding, and advertising to leverage market opportunities.
  • The Student shall be able to Communicate proficiently in oral and written presentation of marketing plans and strategies to increase the market share and brand value
  • The Student shall be able to formulate and articulate ideas, think critically, identify, evaluate, and synthesize information and use appropriate Marketing and Sales concepts and methods to solve problems effectively and creatively.
  • The student shall determine appropriate marketing data, asses information and evaluate alternatives in order to understand complex business situations and make effective and informed decisions
  • The Student shall Collaborate and effectively use interpersonal skills to enhance ability to work in teams.
  • Student shall be able to manage cultural diversity and demonstrate managerial skills in global business context
  • The Student shall be able to identify ethical issues in work-related situations and demonstrate integrity, ethical and professional behavior by being objective and unbiased
  • The Student shall be able to exchange information and ideas with individuals and groups that share similar interests and shall be emotionally intelligent to understand, use, and manage one’s own self and others’ emotions in a positive way.
  • The Student shall be able to develop and demonstrate entrepreneurial and business acumen skills to support employability in the area of the Marketing & Sales
  • The Student shall be able to demonstrate the ability to acquire knowledge and skills, including ‘learning how to learn’ that are necessary for participating in learning activities throughout life, through self-paced and self-directed learning aimed at personal and professional development
  • Student shall be able to understand and analyse the impact of management solutions in societal and environmental contexts and demonstrate knowledge of and need for sustainable development.

Course Structure

  • 1st Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Accounting for Managers (PG) Core Courses 3 0 0 0 3.00 View
Applications of Disruptive Technologies in Business (PG) Core Courses 0 0 0 0 0.00 View
Managerial Economics (PG) Core Courses 3 0 0 0 3.00 View
Entrepreneurship and New Venture Creation (PG) Employability & Skill Enhancement Courses 3 0 0 0 3.00 View
Organizational Behavior (PG) Core Courses 2 0 0 0 2.00 View
Marketing Management (PG) Core Courses 2 0 0 0 2.00 View
Statistics for Management (PG) Core Courses 3 0 0 0 3.00 View
Sales Management (PG) Specialisation Elective Courses 2 0 0 0 3.00 View