MBA (Media Management)

Post Graduate Programmes

APPLY NOW 2019 Admissions

Program Code 10213

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity School of Communication
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10213
  • Eligibility
  • For NS (Non Sponsored) category - min. 50% marks in Graduation with min MAT/GMAT score - 500, Or CAT/XAT - 75 percentile, Or NMAT - 60 percentile, Or CMAT score - 150, Or Amity Written Test on the day of Interview.

    For S (Sponsored) category - min. 50% marks in Graduation with MAT/GMAT Score- 450, Or CAT/XAT - 65 percentile, Or NMAT - 50 percentile, Or CMAT Score - 100, Or Amity Written Test on the day of Interview.

    Candidate should have appeared in any of the above tests between September 2019 and May 2020 only.

     

  • Duration
  • 2 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.65
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.475
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.65
1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.475
  • Students will demonstrate knowledge and understanding of media industry with along with practical and theoretical concepts of Journalism & Mass Communication
  • Students will identify, define and investigate information and ideas related to issues and opportunities in Journalism & Mass Communication
  • Students will be able toexplore information and use digital literacy in capturing information from various media sources and develop innovative solutions
  • Students will be able to thinkcritically, creatively, and demonstrate curiosity to discover new horizons in Journalism & Mass Communication
  • Students will be able to speak proficiently, clearly & effectively while presenting the concepts and their diversifications in Journalism & Mass Communication
  • Students will be able to demonstrateinitiative&enthusiasm while working in collaborative teams in successful implementation of concepts in Journalism & Mass Communication
  • Students will be able tounderstand the global media issues &recognize the opportunity and challenges that they present while operating in different cultures.
  • Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life.
  • Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life.
  • Students will be abletothink creatively &evaluate the opportunities available from the creative environment of Journalism & Mass Communicationto identify career or develop their own ventures.
  • Students shall develop and demonstrated empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers.
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of communication theories, practical understanding of various aspects of mass communication and management.
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of management and mass communication.
  • Develop skills and ability to adopt online tools, modules, interfaces to build journalism capital, search relevant information and operate various softwares.
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to Management & Mass Communication.
  • Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills.
  • Develop range of leadership skills and exhibit initativeness while working in collaboration and demonstrate ability to work in team with self awareness of personal strengths and limitation.
  • Assess global issues from different perspectives and apply them in the field of Management & Mass Communication.
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place.
  • Discuss and demonstrate professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own production houses, newspapers, advertising agencies, doctoral training, post doctoral research and advanced training certifications.
  • Develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of Management & Mass Communication
  • Develop and demonstrated empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers.

Course Structure

  • 1st Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Accounting for Managers (PG) Core Courses 3 0 0 0 3.00 View
Marketing Management (PG) Core Courses 2 0 0 0 2.00 View
Organizational Behavior (PG) Core Courses 2 0 0 0 2.00 View
Managerial Economics (PG) Core Courses 3 0 0 0 3.00 View
Statistics for Management (PG) Core Courses 3 0 0 0 3.00 View
Entrepreneurship and New Venture Creation (PG) Employability & Skill Enhancement Courses 3 0 0 0 3.00 View
Applications of Disruptive Technologies in Business (PG) Core Courses 0 0 0 0 0.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Financial Management (PG) Core Courses 3 0 0 0 3.00 View
Human Resource Management (PG) Core Courses 2 1 0 0 3.00 View
Operations Management (PG) Core Courses 3 0 0 0 3.00 View
Legal Aspects of Business (PG) Core Courses 3 0 0 0 3.00 View
Business Research Methods (PG) Core Courses 3 0 0 0 3.00 View
Media Culture and Society (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View
Media Design (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View
Media Globalization (PG) Specialization Core (Functional/Sectoral) 3 0 0 0 3.00 View