BBA + MBA - Integrated

Graduate Programmes

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Program Code 101168

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity School of Business
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 101168
  • Eligibility
  • 10+2 min 70% for Non Sponsored & 65% for Sponsored Category

  • Duration
  • 4.5  years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 2.00
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 3.00
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 2.00
1st Year Sponsored Semester Fee (Rs. in Lacs) : 3.00
  • Students will demonstrate experiential knowledge of the application of management principles in accordance to the requirement of Industry 4.0 .
  • Students will demonstrate experiential knowledge of the application of management principles in accordance to the requirement of Industry 4.0 .
  • Students will demonstrate experiential knowledge of the application of management principles in accordance to the requirement of Industry 4.0 .
  • Students will integrate theory and practice and make use of skills developed across functional areas in making effective decisions for business in a dynamic scenario.
  • Students will integrate theory and practice and make use of skills developed across functional areas in making effective decisions for business in a dynamic scenario.
  • Students will integrate theory and practice and make use of skills developed across functional areas in making effective decisions for business in a dynamic scenario.
  • Students will develop and sustain effective individual and organizational performance by leveraging research, business analytical skills and technological competencies in the given management context.
  • Students will develop and sustain effective individual and organizational performance by leveraging research, business analytical skills and technological competencies in the given management context.
  • Students will develop and sustain effective individual and organizational performance by leveraging research, business analytical skills and technological competencies in the given management context.
  • Students will recognize and understand the use of assertiveness and influential skills.
  • Students will recognize and understand the use of assertiveness and influential skills.
  • Students will recognize and understand the use of assertiveness and influential skills.
  • Students will demonstrate effective communication skills that support and enhance managerial effectiveness.
  • Students will demonstrate effective communication skills that support and enhance managerial effectiveness.
  • Students will demonstrate effective communication skills that support and enhance managerial effectiveness.
  • Students will develop positive outlook and skills that create productive managerial leaders and business networks.
  • Students will develop positive outlook and skills that create productive managerial leaders and business networks.
  • Students will develop positive outlook and skills that create productive managerial leaders and business networks.
  • Students will become ethically responsible managers that positively impact business and society.
  • Students will become ethically responsible managers that positively impact business and society.
  • Students will become ethically responsible managers that positively impact business and society.
  • Students will critically evaluate and reflect learning and development throughout their career.
  • Students will critically evaluate and reflect learning and development throughout their career.
  • Students will critically evaluate and reflect learning and development throughout their career.
  • Student shall be able to develop a strong base of general management and build strong pillars over it in dual area of specialization (Marketing, Finance, I.T., H.R.M, and Entrepreneurship). Student shall be able to integrate knowledge of one area into other and understand management as a comprehensive concept.
  • Student shall be able to develop a strong base of general management and build strong pillars over it in dual area of specialization (Marketing, Finance, I.T., H.R.M, and Entrepreneurship). Student shall be able to integrate knowledge of one area into other and understand management as a comprehensive concept.
  • Student shall be able to develop a strong base of general management and build strong pillars over it in dual area of specialization (Marketing, Finance, I.T., H.R.M, and Entrepreneurship). Student shall be able to integrate knowledge of one area into other and understand management as a comprehensive concept.
  • Student shall be able to analyse changes, opportunities and threats in the business environment. Use strategic problem solving techniques to come out with multiple solutions to the Industry 4.0 business problem or opportunity.
  • Student shall be able to analyse changes, opportunities and threats in the business environment. Use strategic problem solving techniques to come out with multiple solutions to the Industry 4.0 business problem or opportunity.
  • Student shall be able to analyse changes, opportunities and threats in the business environment. Use strategic problem solving techniques to come out with multiple solutions to the Industry 4.0 business problem or opportunity.
  • Student shall be able to recognize the need of technology to improve business value chain. Develop expertise in use of technology, business intelligence, information system, data analytics and digital solutions to sense changes in the market, identify opportunities and convert them into competitive advantage aligned to the goal of Industry 4.0.
  • Student shall be able to recognize the need of technology to improve business value chain. Develop expertise in use of technology, business intelligence, information system, data analytics and digital solutions to sense changes in the market, identify opportunities and convert them into competitive advantage aligned to the goal of Industry 4.0.
  • Student shall be able to recognize the need of technology to improve business value chain. Develop expertise in use of technology, business intelligence, information system, data analytics and digital solutions to sense changes in the market, identify opportunities and convert them into competitive advantage aligned to the goal of Industry 4.0.
  • Student shall be able to develop skill and expertise in business problem solving. Gain experience in dealing with diverse business situations and become capable of dealing with problems in a multi cultural, technological and multi disciplinary environment. Drive innovation and learn to manage crisis.
  • Student shall be able to develop skill and expertise in business problem solving. Gain experience in dealing with diverse business situations and become capable of dealing with problems in a multi cultural, technological and multi disciplinary environment. Drive innovation and learn to manage crisis.
  • Student shall be able to develop skill and expertise in business problem solving. Gain experience in dealing with diverse business situations and become capable of dealing with problems in a multi cultural, technological and multi disciplinary environment. Drive innovation and learn to manage crisis.
  • Student shall be able to develop high degree of verbal, non – verbal and written communication skills. Understand cross cultural difference in communication. Appreciate difference and deal with them in a courteous manner. Communicate precisely, accurately and effectively.
  • Student shall be able to develop high degree of verbal, non – verbal and written communication skills. Understand cross cultural difference in communication. Appreciate difference and deal with them in a courteous manner. Communicate precisely, accurately and effectively.
  • Student shall be able to develop high degree of verbal, non – verbal and written communication skills. Understand cross cultural difference in communication. Appreciate difference and deal with them in a courteous manner. Communicate precisely, accurately and effectively.
  • Student shall be to develop highest order of behavioral and interpersonal skills. Lead by example. Function effectively both as an individual and as a team member. Understand complexity and dynamics of teams. Apply tools & techniques to deal with diverse teams effectively.
  • Student shall be to develop highest order of behavioral and interpersonal skills. Lead by example. Function effectively both as an individual and as a team member. Understand complexity and dynamics of teams. Apply tools & techniques to deal with diverse teams effectively.
  • Student shall be to develop highest order of behavioral and interpersonal skills. Lead by example. Function effectively both as an individual and as a team member. Understand complexity and dynamics of teams. Apply tools & techniques to deal with diverse teams effectively.
  • Student shall be able to understand and appreciate cross cultural differences. Accept & respect diversity in cultures. Demonstrate sensitivity to various cultural practices and rituals.
  • Student shall be able to understand and appreciate cross cultural differences. Accept & respect diversity in cultures. Demonstrate sensitivity to various cultural practices and rituals.
  • Student shall be able to understand and appreciate cross cultural differences. Accept & respect diversity in cultures. Demonstrate sensitivity to various cultural practices and rituals.
  • Student shall be able to apply highest order of ethical business practices to show case high level of commitment to professional code of conduct in the arena of business management. Develop skills, knowledge and personal attributes to possess entrepreneurial skills of identifying new business ideas and converting them into reality within the limits of ethical code of conduct.
  • Student shall be able to apply highest order of ethical business practices to show case high level of commitment to professional code of conduct in the arena of business management. Develop skills, knowledge and personal attributes to possess entrepreneurial skills of identifying new business ideas and converting them into reality within the limits of ethical code of conduct.
  • Student shall be able to apply highest order of ethical business practices to show case high level of commitment to professional code of conduct in the arena of business management. Develop skills, knowledge and personal attributes to possess entrepreneurial skills of identifying new business ideas and converting them into reality within the limits of ethical code of conduct.
  • Student shall be able to acquire all the necessary industry relevant skills to be a business manager. Be creative and updated to remain ahead of times. Learn to take calculated risks and explore opportunities to create new business propositions. Develop idea generation skills, risk taking ability and ability to convert ideas into business ventures.
  • Student shall be able to acquire all the necessary industry relevant skills to be a business manager. Be creative and updated to remain ahead of times. Learn to take calculated risks and explore opportunities to create new business propositions. Develop idea generation skills, risk taking ability and ability to convert ideas into business ventures.
  • Student shall be able to acquire all the necessary industry relevant skills to be a business manager. Be creative and updated to remain ahead of times. Learn to take calculated risks and explore opportunities to create new business propositions. Develop idea generation skills, risk taking ability and ability to convert ideas into business ventures.
  • Student shall be able to recognize the need for and have preparation and ability to engage in lifelong learning in the domain of business management.
  • Student shall be able to recognize the need for and have preparation and ability to engage in lifelong learning in the domain of business management.
  • Student shall be able to recognize the need for and have preparation and ability to engage in lifelong learning in the domain of business management.
  • Student shall be able to apply independent thinking to analyze and evaluate business problems and develop optimum solutions for efficiency, effectiveness and sustainability.
  • Student shall be able to apply independent thinking to analyze and evaluate business problems and develop optimum solutions for efficiency, effectiveness and sustainability.
  • Student shall be able to apply independent thinking to analyze and evaluate business problems and develop optimum solutions for efficiency, effectiveness and sustainability.
  • Students shall be able to maintain lifelong alumni network and keep the curriculum responsive to industry needs by maintaining strong relationship with the corporate.
  • Students shall be able to maintain lifelong alumni network and keep the curriculum responsive to industry needs by maintaining strong relationship with the corporate.
  • Students shall be able to maintain lifelong alumni network and keep the curriculum responsive to industry needs by maintaining strong relationship with the corporate.

Course Structure

  • 1st Year
  • 2nd Year
  • 3rd Year
  • 4th Year
  • 5th Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Accounting Fundamentals (UG) Core Courses 3 0 0 0 3.00 View
Business Statistics (UG) Core Courses 2 1 0 0 3.00 View
Environmental Studies - I (UG) Core Courses 2 0 0 0 2.00 View
IT Applications in Business (UG) Core Courses 3 0 0 0 4.00 View
Management Foundation (UG) Core Courses 2 1 0 0 3.00 View
Principles of Marketing- I (UG) Core Courses 2 0 0 0 3.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Environmental Studies - II (UG) Core Courses 2 0 0 0 2.00 View
Fundamentals of Financial Management (UG) Core Courses 3 0 0 0 3.00 View
Fundamentals of Human Resource Management (UG) Core Courses 3 0 0 0 3.00 View
Business Mathematics II (UG) Core Courses 2 1 0 0 3.00 View
BUSINESS ENVIRONMENT, POLICY AND PRACTICES (UG) Core Courses 3 0 0 0 4.00 View
Principles of Marketing- II (UG) Core Courses 3 0 0 0 3.00 View

Semester 3

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Fundamentals of Entrepreneurship (UG) Industry Specific Courses 3 0 0 0 3.00 View
Cross Cultural Management (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Information Systems in Digital Age (UG) Specialisation Elective Courses 0 0 0 0 0.00 View
Financial Markets and Services (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Export Management (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
ESSENTIALS OF PRODUCTION AND OPERATIONS MANAGEMENT (UG) Core Courses 3 0 0 0 4.00 View
RESEARCH METHODS FOR MANAGERS (UG) Core Courses 3 0 0 0 6.00 View
Fundamentals of Entrepreneurial Marketing (UG) Core Courses 3 0 0 0 3.00 View
Principles of Organizational Behaviour (UG) Core Courses 0 0 0 0 0.00 View
Term Paper (UG) Non Teaching Credit Courses 0 0 0 0 1.00 View

Semester 4

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Business Law (UG) Core Courses 2 1 0 0 3.00 View
Operations Research (UG) Core Courses 2 1 0 0 3.00 View
Ethics and Corporate Governance (UG) Core Courses 3 0 0 0 3.00 View
Principles of Consumer Behaviour (UG) Core Courses 2 0 0 0 3.00 View
QUALITY MANAGEMENT (UG) Core Courses 3 0 0 0 3.00 View
E - Commerce (UG) Industry Specific Courses 2 1 0 0 3.00 View
Sales and Distribution Management (UG) Specialisation Elective Courses 2 0 0 0 3.00 View
Auditing (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
IT and Risk Management (UG) Specialisation Elective Courses 0 0 0 0 0.00 View
Human Resource Planning and Acquisition (UG) Specialisation Elective Courses 2 1 0 0 3.00 View

Semester 5

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Business Strategy (UG) Core Courses 3 0 0 2 4.00 View
Marketing in Digital Age (UG) Core Courses 3 0 0 0 4.00 View
Export Import Documentation and Logistics (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Fundamentals of Retailing (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Public Relations and Corporate Image (UG) Specialisation Elective Courses 2 0 0 0 3.00 View
International Marketing (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Understanding Industrial Relations and Labour Laws (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Managerial Competencies and Career Development (UG) Specialisation Elective Courses 0 0 0 0 0.00 View
Fundamentals of Training and Development (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Emotional Intelligence for Managers (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Cyber Psychology (UG) Specialisation Elective Courses 0 0 0 0 0.00 View
Introduction to Internet of Things (UG) Specialisation Elective Courses 0 0 0 0 0.00 View
Summer Internship (UG) Non Teaching Credit Courses 0 0 0 0 2.00 View
Commodity and Derivative Market (UG) Specialisation Elective Courses 0 0 0 0 0.00 View
Managing Mutual Funds (UG) Specialisation Elective Courses 3 0 0 0 3.00 View

Semester 6

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Banking and Financial Institutions (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Infrastructural Finance (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Supply Chain Management (PG) Core Courses 2 1 0 0 3.00 View
Artificial Intelligence and Business Applications (UG) Industry Specific Courses 0 0 0 0 0.00 View
Rural Marketing (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
International Strategic Marketing (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Industrial Marketing (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Recruitment Selection and Retention (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Corporate Image Building (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Transactional Analysis (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Applications of Disruptive Technologies in Business (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Managing Digital Enterprises (UG) Specialisation Elective Courses 0 0 0 0 0.00 View
Business Organizations and Data Management (UG) Specialisation Elective Courses 0 0 0 0 0.00 View

Semester 7

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Management in Action - Social Economic and Ethical Issues (PG) Core Courses 4 0 0 0 4.00 View
Marketing of Services (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Global Marketing Research (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Advertising and Sales Promotion (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Organization Change and Development (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Resource Based Strategy (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Compensation and Reward Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Data Mining and Data Warehousing (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Information Technology for Managers (PG) Specialisation Elective Courses 2 0 0 0 2.00 View
Business Process and Enterprise Management (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Security Analysis and Portfolio Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Strategic Financial Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View

Semester 8

Course Title Course Type Credit L T PS SW Total Credits Syllabus
International Trade Finance (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Private Equity and Venture Capital (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Neuro Linguistic Programming (PG) Core Courses 3 0 0 0 3.00 View
Business Data Analytics (PG) Industry Specific Courses 0 0 0 0 0.00 View
Product and Brand Management (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Marketing of IT Solutions (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Marketing of Financial Services (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Human Resource Outsourcing (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Leading Change in Organizations (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Strategic Human Resource Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Cyber security & Risk Management (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Enterprise Cloud Computing (PG) Specialisation Elective Courses 3 0 0 0 0.00 View
Managing IT Products and Services (PG) Specialisation Elective Courses 0 0 0 0 0.00 View

Semester 9

Course Title Course Type Credit L T PS SW Total Credits Syllabus
International Trade Finance (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Private Equity and Venture Capital (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Neuro Linguistic Programming (PG) Core Courses 3 0 0 0 3.00 View
Business Data Analytics (PG) Industry Specific Courses 0 0 0 0 0.00 View
Product and Brand Management (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Marketing of IT Solutions (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Marketing of Financial Services (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Human Resource Outsourcing (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Leading Change in Organizations (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Strategic Human Resource Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Cyber security & Risk Management (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Enterprise Cloud Computing (PG) Specialisation Elective Courses 3 0 0 0 0.00 View
Managing IT Products and Services (PG) Specialisation Elective Courses 0 0 0 0 0.00 View