BBA + MBA - Integrated

Graduate Programmes

APPLY NOW 2019 Admissions

Program Code 101168

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity School of Business
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 101168
  • Eligibility
  • 10+2 min 70% for Non Sponsored & 65% for Sponsored Category

  • Duration
  • 4.5  years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.940
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.910
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.940
1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.910
  • Students will demonstrate experiential knowledge of the application of management principles relevant to the Industry 4.0 requirement.
  • Students will demonstrate experiential knowledge of the application of management principles relevant to the Industry 4.0 requirement.
  • Students will demonstrate experiential knowledge of the application of management principles relevant to the Industry 4.0 requirement.
  • Students will integrate theory and practice, as well as expertise across functional areas in making effective decisions by understanding the relationship of business with global environment.
  • Students will integrate theory and practice, as well as expertise across functional areas in making effective decisions by understanding the relationship of business with global environment.
  • Students will integrate theory and practice, as well as expertise across functional areas in making effective decisions by understanding the relationship of business with global environment.
  • Students will develop and sustain effective individual and organizational performance by leveraging Research & Business Analytical skills, Digital and Technological competencies in the given management framework.
  • Students will develop and sustain effective individual and organizational performance by leveraging Research & Business Analytical skills, Digital and Technological competencies in the given management framework.
  • Students will develop and sustain effective individual and organizational performance by leveraging Research & Business Analytical skills, Digital and Technological competencies in the given management framework.
  • Students will identify when and how to use assertiveness and influential skills.
  • Students will identify when and how to use assertiveness and influential skills.
  • Students will identify when and how to use assertiveness and influential skills.
  • Students will demonstrate effective communication (Verbal, Written & Electronic) skills that support and enhance managerial effectiveness.
  • Students will demonstrate effective communication (Verbal, Written & Electronic) skills that support and enhance managerial effectiveness.
  • Students will demonstrate effective communication (Verbal, Written & Electronic) skills that support and enhance managerial effectiveness.
  • Students will develop positive perspectives and skills that create productive managerial leaders and business networks.
  • Students will develop positive perspectives and skills that create productive managerial leaders and business networks.
  • Students will develop positive perspectives and skills that create productive managerial leaders and business networks.
  • Students will act ethically and responsibly
  • Students will act ethically and responsibly
  • Students will act ethically and responsibly
  • Students will critically evaluate and upgrade learning and development throughout their career.
  • Students will critically evaluate and upgrade learning and development throughout their career.
  • Students will critically evaluate and upgrade learning and development throughout their career.
  • Student shall be able to develop a strong base of general management and build strong pillars over it in dual area of specialization (Marketing, Finance, I.T., H.R.M, and Entrepreneurship). Student shall be able to integrate knowledge of one area into other and understand management as a comprehensive concept
  • Student shall be able to develop a strong base of general management and build strong pillars over it in dual area of specialization (Marketing, Finance, I.T., H.R.M, and Entrepreneurship). Student shall be able to integrate knowledge of one area into other and understand management as a comprehensive concept
  • Student shall be able to develop a strong base of general management and build strong pillars over it in dual area of specialization (Marketing, Finance, I.T., H.R.M, and Entrepreneurship). Student shall be able to integrate knowledge of one area into other and understand management as a comprehensive concept
  • Student shall be able to acquire all the necessary industry relevant skills to be a business manager. Be able to use contemporary research tools and technologies to remain ahead of times. Learn to take calculated risks and explore opportunities to create new business propositions
  • Student shall be able to acquire all the necessary industry relevant skills to be a business manager. Be able to use contemporary research tools and technologies to remain ahead of times. Learn to take calculated risks and explore opportunities to create new business propositions
  • Student shall be able to acquire all the necessary industry relevant skills to be a business manager. Be able to use contemporary research tools and technologies to remain ahead of times. Learn to take calculated risks and explore opportunities to create new business propositions
  • Student shall be able to recognize the need of technology to improve business value chain. Develop expertise in use of technology, business intelligence, information system, data analytics and digital solutions to sense changes in the market, identify opportunities and convert them into competitive advantage aligned to the goal of Industry 4.0”.
  • Student shall be able to recognize the need of technology to improve business value chain. Develop expertise in use of technology, business intelligence, information system, data analytics and digital solutions to sense changes in the market, identify opportunities and convert them into competitive advantage aligned to the goal of Industry 4.0”.
  • Student shall be able to recognize the need of technology to improve business value chain. Develop expertise in use of technology, business intelligence, information system, data analytics and digital solutions to sense changes in the market, identify opportunities and convert them into competitive advantage aligned to the goal of Industry 4.0”.
  • Student shall be able to develop skill and expertise in business problem solving. Gain experience in dealing with diverse business situations and become capable of dealing with problems in a multi-cultural, technological and multi-disciplinary environment. Drive innovation and learn to manage crisis. Develop idea generation skills, decision making, risk taking ability and ability to convert ideas into business ventures
  • Student shall be able to develop skill and expertise in business problem solving. Gain experience in dealing with diverse business situations and become capable of dealing with problems in a multi-cultural, technological and multi-disciplinary environment. Drive innovation and learn to manage crisis. Develop idea generation skills, decision making, risk taking ability and ability to convert ideas into business ventures
  • Student shall be able to develop skill and expertise in business problem solving. Gain experience in dealing with diverse business situations and become capable of dealing with problems in a multi-cultural, technological and multi-disciplinary environment. Drive innovation and learn to manage crisis. Develop idea generation skills, decision making, risk taking ability and ability to convert ideas into business ventures
  • Student shall be able to develop high degree of verbal, non – verbal and written communication skills. Understand cross cultural difference in communication. Appreciate difference and deal with them in a courteous manner. Communicate precisely, accurately and effectively
  • Student shall be able to develop high degree of verbal, non – verbal and written communication skills. Understand cross cultural difference in communication. Appreciate difference and deal with them in a courteous manner. Communicate precisely, accurately and effectively
  • Student shall be able to develop high degree of verbal, non – verbal and written communication skills. Understand cross cultural difference in communication. Appreciate difference and deal with them in a courteous manner. Communicate precisely, accurately and effectively
  • Student shall be to develop highest order of behavioral and interpersonal skills. Lead by example. Function effectively both as an individual and as a team member. Understand complexity and dynamics of teams. Apply tools & techniques to deal with diverse teams effectively
  • Student shall be to develop highest order of behavioral and interpersonal skills. Lead by example. Function effectively both as an individual and as a team member. Understand complexity and dynamics of teams. Apply tools & techniques to deal with diverse teams effectively
  • Student shall be to develop highest order of behavioral and interpersonal skills. Lead by example. Function effectively both as an individual and as a team member. Understand complexity and dynamics of teams. Apply tools & techniques to deal with diverse teams effectively
  • Student shall be able to understand and appreciate cross cultural differences. Accept & respect diversity in cultures. Demonstrate sensitivity to various cultural practices and rituals
  • Student shall be able to understand and appreciate cross cultural differences. Accept & respect diversity in cultures. Demonstrate sensitivity to various cultural practices and rituals
  • Student shall be able to understand and appreciate cross cultural differences. Accept & respect diversity in cultures. Demonstrate sensitivity to various cultural practices and rituals
  • Student shall be able to apply highest order of ethical business practices to show case high level of commitment to professional code of conduct in the arena of business management. Develop skills, knowledge and personal attributes to possess entrepreneurial skills of identifying new business ideas and converting them into reality within the limits of ethical code of conduct
  • Student shall be able to apply highest order of ethical business practices to show case high level of commitment to professional code of conduct in the arena of business management. Develop skills, knowledge and personal attributes to possess entrepreneurial skills of identifying new business ideas and converting them into reality within the limits of ethical code of conduct
  • Student shall be able to apply highest order of ethical business practices to show case high level of commitment to professional code of conduct in the arena of business management. Develop skills, knowledge and personal attributes to possess entrepreneurial skills of identifying new business ideas and converting them into reality within the limits of ethical code of conduct
  • Student shall be able to acquire all the necessary industry relevant skills to be a business manager. Be able to use contemporary research tools and technologies to remain ahead of times. Learn to take calculated risks and explore opportunities to create new business propositions.
  • Student shall be able to acquire all the necessary industry relevant skills to be a business manager. Be able to use contemporary research tools and technologies to remain ahead of times. Learn to take calculated risks and explore opportunities to create new business propositions.
  • Student shall be able to acquire all the necessary industry relevant skills to be a business manager. Be able to use contemporary research tools and technologies to remain ahead of times. Learn to take calculated risks and explore opportunities to create new business propositions.
  • Student shall be able to recognize the need for and have preparation and ability to engage in lifelong learning in the domain of business management
  • Student shall be able to recognize the need for and have preparation and ability to engage in lifelong learning in the domain of business management
  • Student shall be able to recognize the need for and have preparation and ability to engage in lifelong learning in the domain of business management
  • Student shall be able to develop skill and expertise in business problem solving. Gain experience in dealing with diverse business situations and become capable of dealing with problems in a multi-cultural, technological and multi-disciplinary environment. Drive innovation and learn to manage crisis. Develop idea generation skills, decision making, risk taking ability and ability to convert ideas into business ventures
  • Student shall be able to develop skill and expertise in business problem solving. Gain experience in dealing with diverse business situations and become capable of dealing with problems in a multi-cultural, technological and multi-disciplinary environment. Drive innovation and learn to manage crisis. Develop idea generation skills, decision making, risk taking ability and ability to convert ideas into business ventures
  • Student shall be able to develop skill and expertise in business problem solving. Gain experience in dealing with diverse business situations and become capable of dealing with problems in a multi-cultural, technological and multi-disciplinary environment. Drive innovation and learn to manage crisis. Develop idea generation skills, decision making, risk taking ability and ability to convert ideas into business ventures
  • Student shall be able to recognize the need of technology to improve business value chain. Develop expertise in use of technology, business intelligence, information system, data analytics and digital solutions to sense changes in the market, identify opportunities and convert them into competitive advantage aligned to the goal of Industry 4.0
  • Student shall be able to recognize the need of technology to improve business value chain. Develop expertise in use of technology, business intelligence, information system, data analytics and digital solutions to sense changes in the market, identify opportunities and convert them into competitive advantage aligned to the goal of Industry 4.0
  • Student shall be able to recognize the need of technology to improve business value chain. Develop expertise in use of technology, business intelligence, information system, data analytics and digital solutions to sense changes in the market, identify opportunities and convert them into competitive advantage aligned to the goal of Industry 4.0

Course Structure

  • 1st Year
  • 2nd Year
  • 3rd Year
  • 4th Year
  • 5th Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Accounting Fundamentals (UG) Core Courses 3 0 0 0 3.00 View
Business Statistics (UG) Core Courses 2 1 0 0 3.00 View
Environmental Studies - I (UG) Core Courses 2 0 0 0 2.00 View
IT Applications in Business (UG) Core Courses 0 0 0 0 0.00 View
Management Foundation (UG) Core Courses 2 1 0 0 3.00 View
Principles of Marketing- I (UG) Core Courses 3 0 0 0 3.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Environmental Studies - II (UG) Core Courses 2 0 0 0 2.00 View
Fundamentals of Financial Management (UG) Core Courses 3 0 0 0 3.00 View
Fundamentals of Human Resource Management (UG) Core Courses 3 0 0 0 3.00 View
Business Mathematics II (UG) Core Courses 2 1 0 0 3.00 View
BUSINESS ENVIRONMENT, POLICY AND PRACTICES (UG) Core Courses 0 0 0 0 0.00 View
Principles of Marketing- II (UG) Core Courses 3 0 0 0 3.00 View

Semester 3

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Fundamentals of Entrepreneurship (UG) Industry Specific Courses 3 0 0 0 3.00 View
Principles of Consumer Behaviour (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Taxation : Policies and Principles (UG) Specialisation Elective Courses 2 1 0 0 3.00 View
Information Systems in Digital Age (UG) Specialisation Elective Courses 0 0 0 0 0.00 View
Negotiation and Counselling skills (UG) Specialisation Elective Courses 0 0 0 0 0.00 View
Cross Cultural Management (UG) Core Courses 3 0 0 0 3.00 View
RESEARCH METHODS FOR MANAGERS (UG) Core Courses 0 0 0 0 0.00 View
Fundamentals of Production and Operations Management (UG) Core Courses 2 1 0 0 3.00 View
Export Management (UG) Core Courses 3 0 0 0 3.00 View

Semester 4

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Business Law (UG) Core Courses 2 1 0 0 3.00 View
Operations Research (UG) Core Courses 2 1 0 0 3.00 View
Ethics and Corporate Governance (UG) Core Courses 3 0 0 0 3.00 View
Principles of Consumer Behaviour (UG) Core Courses 3 0 0 0 3.00 View
QUALITY MANAGEMENT (UG) Core Courses 0 0 0 0 0.00 View
E - Commerce (UG) Industry Specific Courses 2 1 0 0 3.00 View
Sales and Distribution Management (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Fundamentals of Entrepreneurial Marketing (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Auditing (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
IT and Risk Management (UG) Specialisation Elective Courses 0 0 0 0 0.00 View
Human Resource Planning and Acquisition (UG) Specialisation Elective Courses 2 1 0 0 3.00 View

Semester 5

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Business Strategy (UG) Core Courses 0 0 0 0 0.00 View
Marketing in Digital Age (UG) Core Courses 0 0 0 0 0.00 View
Export Import Documentation and Logistics (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Fundamentals of Retailing (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Public Relations and Corporate Image (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
International Marketing (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Understanding Industrial Relations and Labour Laws (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Managerial Competencies and Career Development (UG) Specialisation Elective Courses 0 0 0 0 0.00 View
Fundamentals of Training and Development (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Emotional Intelligence for Managers (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Cyber Psychology (UG) Specialisation Elective Courses 0 0 0 0 0.00 View
Introduction to Internet of Things (UG) Specialisation Elective Courses 0 0 0 0 0.00 View

Semester 6

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Supply Chain Management (PG) Core Courses 2 1 0 0 3.00 View
Artificial Intelligence and Business Applications (UG) Industry Specific Courses 0 0 0 0 0.00 View
Rural Marketing (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
International Strategic Marketing (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Industrial Marketing (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Recruitment Selection and Retention (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Corporate Image Building (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Transactional Analysis (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Applications of Disruptive Technologies in Business (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Managing Digital Enterprises (UG) Specialisation Elective Courses 0 0 0 0 0.00 View
Business Organizations and Data Management (UG) Specialisation Elective Courses 0 0 0 0 0.00 View

Semester 7

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Management in Action - Social Economic and Ethical Issues (PG) Core Courses 4 0 0 0 4.00 View
Marketing of Services (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Global Marketing Research (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Advertising and Sales Promotion (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Organization Change and Development (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Resource Based Strategy (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Compensation and Reward Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Data Mining and Data Warehousing (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Information Technology for Managers (PG) Specialisation Elective Courses 2 0 0 0 2.00 View
Business Process and Enterprise Management (PG) Specialisation Elective Courses 0 0 0 0 0.00 View

Semester 8

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Neuro Linguistic Programming (PG) Core Courses 3 0 0 0 3.00 View
Business Data Analytics (PG) Industry Specific Courses 0 0 0 0 0.00 View
Product and Brand Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Marketing of IT Solutions (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Marketing of Financial Services (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Human Resource Outsourcing (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Leading Change in Organizations (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Strategic Human Resource Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Cyber security & Risk Management (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Enterprise Cloud Computing (PG) Specialisation Elective Courses 3 0 0 0 0.00 View
Managing IT Products and Services (PG) Specialisation Elective Courses 0 0 0 0 0.00 View

Semester 9

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Neuro Linguistic Programming (PG) Core Courses 3 0 0 0 3.00 View
Business Data Analytics (PG) Industry Specific Courses 0 0 0 0 0.00 View
Product and Brand Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Marketing of IT Solutions (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Marketing of Financial Services (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Human Resource Outsourcing (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Leading Change in Organizations (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Strategic Human Resource Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Cyber security & Risk Management (PG) Specialisation Elective Courses 0 0 0 0 0.00 View
Enterprise Cloud Computing (PG) Specialisation Elective Courses 3 0 0 0 0.00 View
Managing IT Products and Services (PG) Specialisation Elective Courses 0 0 0 0 0.00 View