BBA (Family Business & Entrepreneurship)

Graduate Programmes

APPLY NOW 2020 Admissions

Program Code 10991

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity School of Business
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10991
  • Eligibility
  • 60% in 10+2 for Non Sponsored & 55% for Sponsored Category

    Aggregate percentage will be calculated on the basis of marks scored in English and three academic subjects (excluding second language, Physical Education, Fine Arts, Performing Arts or any other Vocational /Non-Written subjects). Student should have passed all the subjects of class XII from a recognized board.

     

  • Duration
  • 3 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.755
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.635
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.755
1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.635
  • Developing experiential knowledge of the management theories and issues concerning small and medium-scale enterprises.
  • Displaying the critical and analytical skills in understanding the intricacies desired to scale up the family business.
  • Developing management expertise and technical skills in managing real life family business challenges and problems.
  • Demonstrating assertive and influential behavior in decision-making and negotiation.
  • Improving soft skills leading to efficiency and effectiveness in managing business
  • Motivating to create value networks that improve the performance of their family businesses.
  • Recognizing the importance of being socially responsible entrepreneur.
  • Displaying creative entrepreneurial thinking and problem-solving abilities throughout their career.
  • Student will develop experiential knowledge of the management theories and issues concerning small and medium-scale enterprises.
  • Student will integrate their conceptual and practical learning for making effective decisions to scale up the family business.
  • Student will develop management research expertise and technical skills in managing real life family business challenges and problems.
  • Student will demonstrate assertive and influential behavior in decision-making and negotiation.
  • Student will display impressive skills to communicate in an organized and persuasive manner and be a receptive listener to handle various marketing situations leading to efficiency and effectiveness in managing business.
  • Student will engage and create value networks that improve the performance of their family businesses.
  • Student will absorb and reciprocate to societal and environmental needs to become an ethical and socially responsible entrepreneur.
  • Student will display creative entrepreneurial thinking and problem-solving abilities throughout their career.
  • Demonstrate a strong base of general management and build strong pillars specializing in the domain of Family Business Management over it. Develop an ability to integrate knowledge in the area of management with family business management to understand it as a comprehensive concept.
  • Student shall demonstrate a strong base of general management and build strong pillars specializing in the domain of family business management and develop an ability to integrate knowledge in the area of management.
  • Student shall be able to use appropriate research tools and techniques to classify and process information, to analyze, interpret and conclude research findings and provide relevant recommendations for managerial decision making.
  • Analyze the barriers to growth in family business and effectively use research methodology skills to identify problem, gather relevant data to solve the problem and analyze data to come out with probable solutions to take the family business on never ending path of success.
  • Assess the presence of technology in improving value delivery process. Develop high order skills to use business intelligence and various other ERPs for understanding business environment and drivers of growth.
  • Student shall be able to demonstrate knowledge of appropriate management information technology tools to analyze, evaluate and synthesize information for taking business decisions and develop skills to use business intelligence and analytics for understanding business environment and drivers of growth.
  • Student shall be able to apply effective analytical and critical-thinking skills in problem solving in the area of family business management to identify and define the relevant course of action
  • Apply research-based knowledge and research methods including design of experiments, analysis and interpretation of data. Synthesize information to provide solutions.
  • Develop interpersonal skills and high degree of verbal non – verbal and written communication. Demonstrate business etiquettes. Interpret and apply principles of cross cultural difference in communication.
  • Student shall be able to develop and demonstrate effective communication skills required in a professional context and demonstrate business etiquette.
  • Students shall be able to work effectively in a team ,demonstrate excellent interpersonal and leadership skills.
  • Understand the dynamics and complexity to the family and its impact on family business management. Identify sensitive issues pertaining to family business management and learn skills to deal with them efficiently.
  • Develop skills to deal with global players by understanding changing market requirements, understanding about new technologies to improve family business management systems.
  • Student shall be able to identify diversity in culture, show sensitivity to various cultural and environmental issues and demonstrate traits of a global business practitioner.
  • Student shall be able to apply high order of ethical practices in managing family business and also showcase highest level of commitment to professional code of conduct.
  • Apply high order of ethical practices in managing family business. Show case highest level of commitment to professional code of conduct.
  • Develop skills, knowledge and personal attributes to possess entrepreneurial skills of identifying new business ideas and converting them into reality. Develop idea generation skills, risk taking ability and ability to convert ideas into business ventures.
  • Student shall be able to apply and demonstrate basic entrepreneurial skills to convert innovative ideas into business ventures.
  • Student shall develop and illustrate interest and competency for knowledge acquisition through use of Newspapers / Business Magazines / Library /digital databases/ Internet of things for lifelong learning
  • Recognize the need for and have preparation and ability to engage in life long learning in the domain of family business management.
  • Assess business environment. Evaluate competitive frame of reference. Determine strategies to overcome challenges.
  • Student shall be able to apply independent thinking to analyze and evaluate business problems and develop optimum solutions for efficiency, effectiveness and sustainability.
  • Students shall be able to maintain lifelong alumni network and make effective use of social media to reach out to stakeholders for growth of family business.
  • Identify networking opportunities to improve the value chain. Make use of social media to reach out to stakeholders.