BBA (Family Business & Entrepreneurship)

Graduate Programmes

APPLY NOW 2022 Admissions

Program Code 10991

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity School of Business
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10991
  • Eligibility
  • 60% in 10+2 for Non Sponsored & 55% for Sponsored Category

    Aggregate percentage will be calculated on the basis of marks scored in English and three academic subjects (excluding second language, Physical Education, Fine Arts, Performing Arts or any other Vocational /Non-Written subjects). Student should have passed all the subjects of class XII from a recognized board.

     

  • Duration
  • 3 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.845
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.770
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.845
1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.770
  • Developing experiential knowledge of the management theories and issues concerning small and medium-scale enterprises.
  • Displaying the critical and analytical skills in understanding the intricacies desired to scale up the family business.
  • Developing management expertise and technical skills in managing real life family business challenges and problems.
  • Demonstrating assertive and influential behavior in decision-making and negotiation.
  • Improving soft skills leading to efficiency and effectiveness in managing business
  • Motivating to create value networks that improve the performance of their family businesses.
  • Recognizing the importance of being socially responsible entrepreneur.
  • Displaying creative entrepreneurial thinking and problem-solving abilities throughout their career.
  • Student will develop experiential knowledge of the management theories and issues concerning small and medium-scale enterprises.
  • Student will integrate their conceptual and practical learning for making effective decisions to scale up the family business.
  • Student will develop management research expertise and technical skills in managing real life family business challenges and problems.
  • Student will demonstrate assertive and influential behavior in decision-making and negotiation.
  • Student will display impressive skills to communicate in an organized and persuasive manner and be a receptive listener to handle various marketing situations leading to efficiency and effectiveness in managing business.
  • Student will engage and create value networks that improve the performance of their family businesses.
  • Student will absorb and reciprocate to societal and environmental needs to become an ethical and socially responsible entrepreneur.
  • Student will display creative entrepreneurial thinking and problem-solving abilities throughout their career.
  • Students will exhibit experiential knowledge of the marketing concepts and theories and contemporary developments.
  • Students will develop the competencies to learn in various scenarios and from different perspectives.
  • Students will gain competencies to ensure effective individual and organizational growth through effective analytics using marketing, IT and research skills thus meeting the requirements of industry 4.0
  • Students will integrate the conceptual and practical learning for making effective decisions for business in a dynamic scenario.
  • Students will display impressive skills to communicate in an organized and persuasive manner and be a receptive listener to handle various marketing situations.
  • Students will demonstrate assertive and influential behavior in decision-making and negotiation that improve their individual as well as team performance.
  • Students will display creative entrepreneurial thinking and learning abilities throughout their career.
  • Students will be able to contribute to society as educated, expressive, ethical and responsible citizens with proven expertise.
  • Students will critically evaluate and reflect lifelong learning ensuring personal and professional development.
  • Student shall demonstrate a strong base of general management and build strong pillars specializing in the domain of family business management and develop an ability to integrate knowledge in the area of management.
  • Demonstrate a strong base of general management and build strong pillars specializing in the domain of Family Business Management over it. Develop an ability to integrate knowledge in the area of management with family business management to understand it as a comprehensive concept.
  • Analyze the barriers to growth in family business and effectively use research methodology skills to identify problem, gather relevant data to solve the problem and analyze data to come out with probable solutions to take the family business on never ending path of success.
  • Student shall be able to use appropriate research tools and techniques to classify and process information, to analyze, interpret and conclude research findings and provide relevant recommendations for managerial decision making.
  • Student shall be able to demonstrate knowledge of appropriate management information technology tools to analyze, evaluate and synthesize information for taking business decisions and develop skills to use business intelligence and analytics for understanding business environment and drivers of growth.
  • Assess the presence of technology in improving value delivery process. Develop high order skills to use business intelligence and various other ERPs for understanding business environment and drivers of growth.
  • Apply research-based knowledge and research methods including design of experiments, analysis and interpretation of data. Synthesize information to provide solutions.
  • Student shall be able to apply effective analytical and critical-thinking skills in problem solving in the area of family business management to identify and define the relevant course of action
  • Student shall be able to develop and demonstrate effective communication skills required in a professional context and demonstrate business etiquette.
  • Develop interpersonal skills and high degree of verbal non – verbal and written communication. Demonstrate business etiquettes. Interpret and apply principles of cross cultural difference in communication.
  • Understand the dynamics and complexity to the family and its impact on family business management. Identify sensitive issues pertaining to family business management and learn skills to deal with them efficiently.
  • Students shall be able to work effectively in a team ,demonstrate excellent interpersonal and leadership skills.
  • Student shall be able to identify diversity in culture, show sensitivity to various cultural and environmental issues and demonstrate traits of a global business practitioner.
  • Develop skills to deal with global players by understanding changing market requirements, understanding about new technologies to improve family business management systems.
  • Apply high order of ethical practices in managing family business. Show case highest level of commitment to professional code of conduct.
  • Student shall be able to apply high order of ethical practices in managing family business and also showcase highest level of commitment to professional code of conduct.
  • Student shall be able to apply and demonstrate basic entrepreneurial skills to convert innovative ideas into business ventures.
  • Develop skills, knowledge and personal attributes to possess entrepreneurial skills of identifying new business ideas and converting them into reality. Develop idea generation skills, risk taking ability and ability to convert ideas into business ventures.
  • Recognize the need for and have preparation and ability to engage in life long learning in the domain of family business management.
  • Student shall develop and illustrate interest and competency for knowledge acquisition through use of Newspapers / Business Magazines / Library /digital databases/ Internet of things for lifelong learning
  • Student shall be able to apply independent thinking to analyze and evaluate business problems and develop optimum solutions for efficiency, effectiveness and sustainability.
  • Assess business environment. Evaluate competitive frame of reference. Determine strategies to overcome challenges.
  • Identify networking opportunities to improve the value chain. Make use of social media to reach out to stakeholders.
  • Students shall be able to maintain lifelong alumni network and make effective use of social media to reach out to stakeholders for growth of family business.
  • Student shall demonstrate a strong base of general management and build strong pillars specializing in the domain of family business management and develop an ability to integrate knowledge in the area of management.
  • Students shall be able to demonstrate knowledge and expertise of time management and efficient resource management.
  • Student shall be able to use appropriate research tools and techniques to classify and process information, to analyze, interpret and conclude research findings and provide relevant recommendations for managerial decision making.
  • Student shall be able to demonstrate knowledge of appropriate management information technology tools to analyze, evaluate and synthesize information for taking business decisions and develop skills to use business intelligence and analytics for understanding business environment and drivers of growth.
  • Student shall be able to apply effective analytical and critical-thinking skills in problem solving in the area of family business management to identify and define the relevant course of action.
  • Student shall be able to develop and demonstrate effective communication skills required in a professional context and demonstrate business etiquette.
  • Students shall be able to identify opportunities for innovation and demonstrate practice with perseverance for original and unconventional ideas.
  • Students shall be able to determine and evaluate alternative strategies through assessment and evaluation of business environment using techniques of data analytics and predictive modelling for efficiency, effectiveness, and sustainability
  • Students shall be able to work effectively in a team ,demonstrate excellent interpersonal skills and leadership.
  • Student shall be able to identify diversity in culture, show sensitivity to various cultural and environmental issues and demonstrate traits of a global business practitioner.
  • Student shall be able to apply ethical business practices in the management of family business.
  • Students shall be able to acquire and exhibit tolerance, empathy, flexibility, cooperation and emotional resilience for better interpersonal relations.
  • Student shall be able to apply and demonstrate entrepreneurial skills to convert innovative ideas into business ventures.
  • Student shall develop competency for knowledge acquisition for lifelong learning and demonstrate highest order of commitment to their work in an effort to continuously innovate and create breakthrough management practices.
  • Students shall be able to analyse and implement the initiative to conserve natural resources and develop sustainable business practices by using knowledge and experience in their discipline.

Course Structure

  • 1st Year
  • 2nd Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Accounting Fundamentals (UG) Discipline I (Major I) 3 0 0 0 3.00 View
Business Statistics (UG) Discipline I (Major I) 2 1 0 0 3.00 View
Computer Applications (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Business Ethics and Governance (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Introduction to Management Principles (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Introduction to Business Economics (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Office Management with MS Word and MS Excel (UG) Minor II - Vocational Courses /SKE courses/Industry Specific Courses 2 0 2 0 3.00 View
Fundamentals of Environmental Studies (UG) Minor III - Co-curricular Courses 0 1 0 0 2.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
INTRODUCTION TO ARTIFICIAL INTELLIGENCE FOR MANAGERS (UG) Minor I - Minor Elective Courses 0 0 0 0 0.00 View
Fundamentals of Event Management (UG) Minor II - Vocational Courses /SKE courses/Industry Specific Courses 3 0 0 0 3.00 View
Analytical ability and digital Awareness (UG) Minor III - Co-curricular Courses 0 0 0 0 0.00 View
Understanding Organizational Behavior (UG) Discipline I (Major I) 2 1 0 0 3.00 View
Business Mathematics II (UG) Discipline I (Major I) 2 1 0 0 3.00 View
Marketing Theory and Practices (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Business Finance (UG) Discipline I (Major I) 3 0 0 0 3.00 View
Fundamentals of Competitive Intelligence and Business Development (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Human Resource management & Development (UG) Discipline I (Major I) 2 0 0 0 3.00 View

Semester 3

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Term Paper (UG) Mandatory (NTCC) 0 0 0 0 1.00 View
Introduction to Entrepreneurship (UG) Minor III - Co-curricular Courses 0 0 0 0 0.00 View
Integrated Marketing Communications (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Cost and Management Accounting (UG) Discipline I (Major I) 3 0 0 0 3.00 View
Business Environment (UG) Discipline I (Major I) 2 1 0 0 3.00 View
Business Law (UG) Discipline I (Major I) 2 1 0 0 3.00 View
Fundamentals of Production and Operations Management (UG) Discipline I (Major I) 2 1 0 0 3.00 View
Fundamentals of Business Analytics (UG) Discipline I (Major I) 3 0 0 0 3.00 View
Public Relations and Corporate Image (UG) Minor II - Vocational Courses /SKE courses/Industry Specific Courses 2 0 0 0 3.00 View