MBA (Retail Management)

Post Graduate Programmes

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Program Code 10162

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity Business School
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10162
  • Eligibility
  • For NS (Non Sponsored) / Sponsored / Foreign / CS (Company Sponsored) category - Min. 50% marks in Graduation.

  • Duration
  • 2 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.70
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.55
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.70
1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.55
  • Students will learn the fundamentals of retail business and develop management skills to work in managerial positions in the retail industry
  • Students will learn scientific approach with insight into practical implementations by applying their functional, technical and ICT capabilities
  • Students will learn to understand and appreciate the inter-relationships between the diverse and complex tasks of retail store operations
  • Students will learn to communicate proficiently, in oral, written, presentation, information searching and listening skills in the management profession
  • Students will be able to work effectively in diverse communities
  • Students while decision making will evaluate Cultural diversity to benefit Retail business growth
  • Students will gain confidence and trust to practice ethical behaviour in their profession
  • Students will seek learning opportunities all through their professional career
  • Students will learn the fundamentals of retail business and develop management skills to work in managerial positions in the retail industry.
  • Students will learn scientific approach with insight into practical implementations by applying their functional, technical and ICT capabilities.
  • Students will learn to understand and appreciate the inter-relationships between the diverse and complex tasks of retail store operations.
  • Students will learn to communicate proficiently, in oral, written, presentation, information searching and listening skills in the management profession.
  • Students will be able to work effectively in diverse communities.
  • Students while decision making will evaluate Cultural diversity to benefit Retail business growth.
  • Students will gain confidence and trust to practice ethical behaviour in their profession.
  • Students will seek learning opportunities all through their professional career.
  • Students will be able to learn the fundamentals of retail business and develop management skills to work in managerial positions in the retail industry
  • Student will have ability to engage effectively in the market research enquiry and discourses, to formulate research questions and critically analyse the date to provide interpretations. Use the available technologies to ensure robust learning.
  • Student will able to recognize pertinent market, customer and business information needs, use appropriate technologies and methodologies to locate access and use information
  • Student will able to respond effectively to unfamiliar problems in unfamiliar Business contexts. Ability to develop inventive and creative solutions useful for marketing, branding and advertising, merchandising, store operations etc. and will able to utilise real world problems to build marketing knowledge, develop structural knowledge of problems appropriate to interdisciplinary inquiry for better retail management.
  • Student will able to communicate effectively with others using ICTs, multimedia, visual, musical and other forms appropriate to persuade the customers B2C/B2B.
  • Student will able to work in Collaborative teams, Capable of initiating as well as embracing change, to stay calm in crisis situations, To motivate others.
  • Student will able to work effectively in diverse communities. Evaluate Cultural diversity to benefit Retail business growth. Appreciate local, national and global issues and the social and philosophical contexts relating to marketing, retail selling and retail operations
  • Student will have clearly understanding and demonstration of ethical, legal, social and civic responsibility as a retail manager and member of the discipline.
  • Student will able to innovate, plan and organize retail management activities that contribute to productive outcomes. Demonstrate people management skills in coordinating with retail outlet management
  • To display spirit of curiosity and a desire to learn and seeking out learning opportunities
  • The student will able to be Competent in applying the knowledge in Retail Management and skills to manage retail stores and operations in the international environment
  • The Student will able to recognize pertinent market, customer and business information needs, use appropriate technologies and methodologies to locate access and use information
  • The Student will have ability to engage effectively in the market research enquiry and discourses, to formulate research questions and critically analyse the date to provide interpretations. Use the available technologies to ensure robust learning
  • The Student will able to communicate effectively with others using ICTs, multimedia, visual, musical and other forms appropriate to persuade the customers B2C/B2B
  • The Student will able to respond effectively to unfamiliar problems in unfamiliar Business contexts. Ability to develop inventive and creative solutions useful for marketing, branding and advertising, merchandising, store operations etc and will be able to utilise real world problems to build marketing knowledge, develop structural knowledge of problems appropriate to interdisciplinary inquiry for better retail management & operations
  • The Students will be able to demonstrate effective communication skills that support and enhance managerial effectiveness by communicating information accurately and clearly, both verbally and written.
  • The Student will able to work effectively in diverse communities. Evaluate Cultural diversity to benefit Retail business growth. Appreciate local, national and global issues and the social and philosophical contexts relating to marketing, retail selling and retail operations
  • The Student will have clarity in understanding of information, evaluate alternatives in order to take informed decision for every complex business situations and demonstrate ethical, legal, social and civic responsibility as a retail manager
  • The Student will able to innovate, plan and organize retail management activities that contributes to productive outcomes. Demonstrate people management skills in coordinating with retail outlet management
  • The Student shall be able to manage cultural diversity and demonstrate managerial skills in global business context
  • The Student shall be able to identify ethical issues in work-related situations and demonstrate integrity, ethical and professional behavior by being objective and unbiased
  • The Student will able to work in Collaborative teams, Capable of initiating as well as embracing change, To stay calm in crisis situations, To motivate others
  • The Student shall be able to develop and demonstrate entrepreneurial and business acumen skills to support employability in the area of Retail Business
  • Student shall be able to demonstrate the ability to acquire knowledge and skills, including ‘learning how to learn’ that are necessary for participating in learning activities throughout life, through self-paced and self-directed learning aimed at personal and professional development
  • The Student shall be able to understand and analyse the impact of management solutions in societal and environmental contexts and demonstrate knowledge of and need for sustainable development

Course Structure

  • 1st Year
  • 2nd Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Accounting for Managers (PG) Core Courses 3 0 0 0 3.00 View
Statistics for Management (PG) Core Courses 3 0 0 0 3.00 View
Applications of Disruptive Technologies in Business (PG) Core Courses 0 0 0 0 0.00 View
Marketing Management (PG) Core Courses 2 0 0 0 2.00 View
Organizational Behavior (PG) Core Courses 2 0 0 0 2.00 View
Managerial Economics (PG) Core Courses 3 0 0 0 3.00 View
Entrepreneurship and New Venture Creation (PG) Employability & Skill Enhancement Courses 3 0 0 0 3.00 View
Principles of Retailing (PG) Specialisation Elective Courses 2 0 0 0 3.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Business Research Methods (PG) Core Courses 3 0 0 0 3.00 View
Financial Management (PG) Core Courses 3 0 0 0 3.00 View
Human Resource Management (PG) Core Courses 2 1 0 0 3.00 View
Consumer Behaviour (PG) Core Courses 3 0 0 0 3.00 View
Legal Aspects of Business (PG) Core Courses 3 0 0 0 3.00 View
Operations Management (PG) Core Courses 3 0 0 0 3.00 View
Retail Selling (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Shoppers Behavior (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Franchising in Retailing (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Business Analytics and Modelling (PG) Employability & Skill Enhancement Courses 0 0 0 0 0.00 View

Semester 3

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Strategic Management (PG) Core Courses 3 0 0 0 4.00 View
Marketing of Retail Services (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Retail Store Operations (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Visual Merchandising and Space Planning (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Retail Supply Chain and Logistics Management (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Merchandising and Category Management (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Technology in Retailing (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Sourcing and Vendor Management (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Product and Brand Management (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Digital Marketing (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Industrial Marketing (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Bottom of The Pyramid Marketing (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Marketing Channel Management (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Marketing of Health Care Services (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Marketing Analytics (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Summer Internship (PG) Mandatory Courses 0 0 0 0 3.00 View

Semester 4

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Luxury Retail (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Rural Retail (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Retail Branding and CRM (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
International Retailing (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
E-retailing (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Mall Management (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Marketing of Financial Services (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Marketing Strategies (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Pricing Strategies (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Customer Relationship Management (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Advertising and Sales Promotion (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
International Strategic Marketing (PG) Specialisation Elective Courses 3 0 0 0 3.00 View
Social Marketing (PG) Specialisation Elective Courses 2 0 0 0 3.00 View
Management in Action - Social Economic and Ethical Issues (PG) Core Courses 4 0 0 0 4.00 View
Dissertation (PG) Non Teaching Credit Courses 0 0 0 0 6.00 View