BBA (Business Development)

Graduate Programmes

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Program Code 10794

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity Institute of Competitive Intelligence and Strategic Management
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10794
  • Eligibility
  • 60% in 10+2 for Non Sponsored & 55% for Sponsored Category

    Aggregate percentage will be calculated on the basis of marks scored in English and three academic subjects (excluding second language, Physical Education, Fine Arts, Performing Arts or any other Vocational /Non-Written subjects). Student should have passed all the subjects of class XII from a recognized board.

     

  • Duration
  • 3 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.72
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.58
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.72
1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.58
  • To appreciate the application of Competitive Intelligence in a multi-disciplinary environment
  • To develop the ability to identify the opportunities and challenges presented by the global business environment
  • To apply quantitative and qualitative tools and techniques to solve a business problem in a dynamic environment
  • To examine industrial benchmarks and best practices for competitive advantage
  • To foster the ability to synthesize internal and external data to conclude on the possible future business changes
  • To develop persuasive skills to drive new ideas and initiatives
  • To develop effective communication skills both verbally and in writing, ideas and arguments associated with business issues
  • To develop positive perspectives and skills that create productive managers and business networks
  • To foster the ability to run value-based, ethical business in a competitive environment
  • To foster an approach of critical evaluation and continuous learning and development throughout their career
  • To appreciate the application of Competitive Intelligence in a multi-disciplinary environment
  • To develop the ability to identify the opportunities and challenges presented by the global business environment
  • To apply quantitative and qualitative tools and techniques to solve a business problem in a dynamic environment
  • To examine industrial benchmarks and best practices for competitive advantage
  • To foster the ability to synthesize internal and external data to conclude on the possible future business changes
  • To develop persuasive skills to drive new ideas and initiatives
  • To develop effective communication skills both verbally and in writing, ideas and arguments associated with business issues
  • To develop positive perspectives and skills that create productive managers and business networks
  • To foster the ability to run value-based, ethical business in a competitive environment
  • To foster an approach of critical evaluation and continuous learning and development throughout their career
  • To appreciate the application of Competitive Intelligence in a multi-disciplinary environment for business development.
  • To foster an approach of continuous and experiential learning and development throughout their career
  • To apply quantitative and qualitative tools and techniques for business development.
  • To develop Information and Disruptive Technology Skills for sustainable business environment.
  • To develop positive perspectives and critical thinking skills that create productive business development managers.
  • To develop effective communication skills both verbally and in writing, ideas and arguments associated with business development issues.
  • To encourage creative and innovative approach towards business development
  • To foster decision making ability to provide business solutions through CI.
  • To develop persuasive skills to drive new ideas and initiatives
  • To develop the ability to identify the opportunities and challenges presented by the global business environment
  • To foster the ability to run value-based, ethical business in a competitive environment
  • To foster the ability to rationalize the usage of social network both digitally and non digitally.
  • To examine industrial benchmarks and best practices in CI to promote employability and entrepreneurial skills.
  • To foster the ability to cope and adapt for the possible future business changes through application of management principles for lifelong learning
  • To foster the ability to understand environmental factors for sustainable development
  • Application of Competitive Intelligence to execute projects in a multidisciplinary environment
  • 1. Explain and apply the entire CI processes from Analysis to Dissemination.
  • Explain and apply Quantitative and Qualitative research techniques
  • Explain and apply Quantitative and Qualitative research techniques
  • 3 Leverage Information Technology for Competitive Intelligence Analysis Leverage Information Technology for Competitive Intelligence Analysis Information Technology for Competitive Intelligence Analysis
  • Relate business attributes in Information Technology and vice-versa
  • Ability to gather and evaluate the various alternatives available to solve a problem and choose the best option.
  • Explain and apply analytical constructs to business problem solving
  • Effectively communicate both verbally and in writing ideas and arguments associated with business issues
  • Effectively communicate both verbally and in writing ideas and arguments associated with business issues
  • Appreciate relationships and value team work both in leader and follower role
  • Develop leadership capabilities and understanding of team dynamics
  • Develop an understanding of global business and cross-cultural behaviour
  • Ability to value diversity and adapt quickly. Recognize the special opportunities and challenges presented by the global business environment.
  • Foster ability to run value based ethical business in a competitive environment Acknowledge and accept common responsibility to preserve the environment and its surroundings
  • Ethics and professional conduct
  • Ability to plan and execute tasks assigned within the dead-line; Engage risk and reality in decision making
  • Ability to plan and execute tasks assigned within the dead-line.
  • Appreciate the criticality of CI for business advantage
  • Appreciate the criticality of CI for business advantage -Ability to apply multiple tools and techniques for development of strategy -Intelligent usage of exploding available digital knowledge -Identifying learning opportunities and taking advantage of them
  • Synthesize internal and external data to conclude on the possible future business changes.
  • Analyze internal and external data to conclude on the possible future business changes.
  • Research and identification of relevant professionals who may be future collaborators or employers
  • Create personal and professional network
  • Application of external and internal CI to Organizational Structure and processes for business development
  • Employ of appropriate tools and techniques for business development through CI strategy.
  • Explain and apply Quantitative and Qualitative research techniques for business development.
  • Able to identify and analyze industry 4.0 technologies for business development
  • Able to demonstrate and select analytical constructs to business problem solving by converting a problem into an opportunity and weakness into strength
  • Effectively communicate both verbally and in writing ideas and arguments associated with business development issues.
  • Ability to choose creative and innovative tools for business development
  • Effectively able to formulate future business decisions for business development.
  • Manage relationships and value team work both in leader and follower role
  • Recognize the special opportunities and challenges presented by the global business environment and able to value diversity and adapt quickly.
  • Foster ability to run value based ethical business in a competitive environment
  • Understand and use digital and non-digital social network to professional advantage Research and identification of relevant professionals who may be future collaborators or employers
  • Ability to develop and demonstrate entrepreneurial and business acumen skills to support employability in the area of business development.
  • Ability to quickly evaluate the changes in internal and external environment to innovate future business processes.
  • Ability to recognize role of environment for sustainable and holistic development

Course Structure

  • 1st Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Office Management with MS Word and MS Excel (UG) Minor II - Vocational Courses /SKE courses/Industry Specific Courses 2 0 2 0 3.00 View
Fundamentals of Environmental Studies (UG) Minor III - Co-curricular Courses 0 1 0 0 2.00 View