BBA (Business Development)

Graduate Programmes

APPLY NOW 2018 Admissions

Program Code 10794

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity Institute of Competitive Intelligence and Strategic Management
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10794
  • Eligibility
  • 10+2 min 60% for Non Sponsored & 55% for Sponsored Category 

  • Duration
  • 3 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.56
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.34
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.56
1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.34
  • To appreciate the application of Competitive Intelligence in a multi-disciplinary environment
  • To develop the ability to identify the opportunities and challenges presented by the global business environment
  • To apply quantitative and qualitative tools and techniques to solve a business problem in a dynamic environment
  • To examine industrial benchmarks and best practices for competitive advantage
  • To foster the ability to synthesize internal and external data to conclude on the possible future business changes
  • To develop persuasive skills to drive new ideas and initiatives
  • To develop effective communication skills both verbally and in writing, ideas and arguments associated with business issues
  • To develop positive perspectives and skills that create productive managers and business networks
  • To foster the ability to run value-based, ethical business in a competitive environment
  • To foster an approach of critical evaluation and continuous learning and development throughout their career
  • 1. Explain and apply the entire CI processes from Analysis to Dissemination.
  • Explain and apply Quantitative and Qualitative research techniques
  • Relate business attributes in Information Technology and vice-versa
  • Ability to gather and evaluate the various alternatives available to solve a problem and choose the best option.
  • Effectively communicate both verbally and in writing ideas and arguments associated with business issues
  • Appreciate relationships and value team work both in leader and follower role
  • Ability to value diversity and adapt quickly. Recognize the special opportunities and challenges presented by the global business environment.
  • Foster ability to run value based ethical business in a competitive environment Acknowledge and accept common responsibility to preserve the environment and its surroundings
  • Ability to plan and execute tasks assigned within the dead-line.
  • Appreciate the criticality of CI for business advantage
  • Analyze internal and external data to conclude on the possible future business changes.
  • Research and identification of relevant professionals who may be future collaborators or employers

Course Structure

  • 1st Year
  • 2nd Year
  • 3rd Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Accounting Fundamentals (UG) Core Courses 3 0 0 0 3.00 View
Fundamentals: Competitive Intelligence (UG) Core Courses 3 0 0 0 3.00 View
Computers for Managers (UG) Core Courses 3 0 0 0 3.00 View
Fundamentals of Economics for Managers (UG) Core Courses 3 0 0 0 3.00 View
Management Foundation (UG) Core Courses 2 1 0 0 3.00 View
Principles of Marketing- I (UG) Allied Courses 3 0 0 0 3.00 View
International Relations- I (UG) Allied Courses 2 1 0 0 3.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Environmental Studies (UG) Core Courses 4 0 0 0 4.00 View
Cost and Management Accounting (UG) Core Courses 3 0 0 0 3.00 View
Fundamentals of Human Resource Management (UG) Core Courses 3 0 0 0 3.00 View
Banking Environment (UG) Allied Courses 3 0 0 0 3.00 View
Business Law (UG) Core Courses 2 1 0 0 3.00 View
Principles of Marketing- II (UG) Core Courses 3 0 0 0 3.00 View
Business Mathematics I (UG) Allied Courses 2 1 0 0 3.00 View

Semester 3

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Global Sourcing for Business Development (UG) Specialisation Elective Courses 2 1 0 0 3.00 View
Management Information Systems (UG) Core Courses 3 0 0 0 3.00 View
Fundamentals of Financial Management (UG) Core Courses 3 0 0 0 3.00 View
Understanding Organizational Behavior (UG) Core Courses 2 1 0 0 3.00 View
Term Paper (UG) Non Teaching Credit Courses 0 0 0 0 1.00 View
Business Statistics (UG) Core Courses 2 1 0 0 3.00 View
Research Methodology (UG) Core Courses 2 1 0 0 3.00 View

Semester 4

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Competitive Intelligence From Analysis to Dissemination (UG) Specialisation Elective Courses 2 1 0 0 3.00 View
E - Commerce (UG) Core Courses 2 1 0 0 3.00 View
Sales and Distribution Management (UG) Core Courses 3 0 0 0 3.00 View
Minor Project (UG) Non Teaching Credit Courses 0 0 0 0 3.00 View
Fundamentals of Production and Operations Management (UG) Core Courses 2 1 0 0 3.00 View
Fundamentals of Project Management (UG) Core Courses 2 1 0 0 3.00 View
Operations Research (UG) Core Courses 2 1 0 0 3.00 View

Semester 5

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Competitive Intelligence-applications in Business (UG) Specialisation Elective Courses 2 1 0 0 3.00 View
Corporate Warfare for Business Development (UG) Specialisation Elective Courses 2 1 0 0 3.00 View
Export Import Documentation and Logistics (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Public Relations and Corporate Image (UG) Core Courses 3 0 0 0 3.00 View
Summer Internship (UG) Non Teaching Credit Courses 0 0 0 0 3.00 View
Seminar (UG) Non Teaching Credit Courses 0 0 0 0 3.00 View
Business Policy and Strategic Management (UG) Core Courses 3 0 0 0 3.00 View

Semester 6

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Fundamentals of Business Wargaming and Scenario Planning (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Fundamentals of Entrepreneurship (UG) Core Courses 3 0 0 0 3.00 View
Fundamentals of Training and Development (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Understanding Leadership and Motivation in Organization (UG) Specialisation Elective Courses 2 1 0 0 3.00 View
Basics of Foreign Exchange (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Ethics and Corporate Governance (UG) Core Courses 3 0 0 0 3.00 View
Brand Management (UG) Specialisation Elective Courses 3 0 0 0 3.00 View
Dissertation (UG) Non Teaching Credit Courses 0 0 0 0 6.00 View