BBA (Business Development)

Graduate Programmes

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Program Code 10794

Course Overview

  • Campus
  • Noida
  • Institute
  • Amity Institute of Competitive Intelligence and Strategic Management
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 10794
  • Eligibility
  • 60% in 10+2 for Non Sponsored & 55% for Sponsored Category

    Aggregate percentage will be calculated on the basis of marks scored in English and three academic subjects (excluding second language, Physical Education, Fine Arts, Performing Arts or any other Vocational /Non-Written subjects). Student should have passed all the subjects of class XII from a recognized board.

     

  • Duration
  • 3 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 1.64
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 2.46
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 1.64
1st Year Sponsored Semester Fee (Rs. in Lacs) : 2.46
  • To appreciate the application of Competitive Intelligence in a multi-disciplinary environment
  • To develop the ability to identify the opportunities and challenges presented by the global business environment
  • To apply quantitative and qualitative tools and techniques to solve a business problem in a dynamic environment
  • To examine industrial benchmarks and best practices for competitive advantage
  • To foster the ability to synthesize internal and external data to conclude on the possible future business changes
  • To develop persuasive skills to drive new ideas and initiatives
  • To develop effective communication skills both verbally and in writing, ideas and arguments associated with business issues
  • To develop positive perspectives and skills that create productive managers and business networks
  • To foster the ability to run value-based, ethical business in a competitive environment
  • To foster an approach of critical evaluation and continuous learning and development throughout their career
  • 1. Explain and apply the entire CI processes from Analysis to Dissemination.
  • Explain and apply Quantitative and Qualitative research techniques
  • Relate business attributes in Information Technology and vice-versa
  • Ability to gather and evaluate the various alternatives available to solve a problem and choose the best option.
  • Effectively communicate both verbally and in writing ideas and arguments associated with business issues
  • Appreciate relationships and value team work both in leader and follower role
  • Ability to value diversity and adapt quickly. Recognize the special opportunities and challenges presented by the global business environment.
  • Foster ability to run value based ethical business in a competitive environment Acknowledge and accept common responsibility to preserve the environment and its surroundings
  • Ability to plan and execute tasks assigned within the dead-line.
  • Appreciate the criticality of CI for business advantage
  • Analyze internal and external data to conclude on the possible future business changes.
  • Research and identification of relevant professionals who may be future collaborators or employers

Course Structure

  • 1st Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Office Management with MS Word and MS Excel (UG) Minor II - Vocational Courses /SKE courses/Industry Specific Courses 2 0 2 0 3.00 View
Environmental Studies - I (UG) Minor III - NTCC / Co-curricular Courses / Outdoor Activity Based Courses 2 0 0 0 2.00 View
Accounting Fundamentals (UG) Discipline I (Major I) 3 0 0 0 3.00 View
Business Statistics (UG) Discipline I (Major I) 2 1 0 0 3.00 View
Computer Applications (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Business Ethics and Governance (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Introduction to Management Principles (UG) Discipline I (Major I) 2 0 0 0 3.00 View
Introduction to Business Economics (UG) Discipline I (Major I) 2 0 0 0 3.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Fundamentals of Competitive Intelligence and Business Development (UG) Specialization Elective Courses/Discipline I (Major I) 2 0 0 0 3.00 View
Fundamentals of Human Resource Management (UG) Specialization Elective Courses/Discipline I (Major I) 3 0 0 0 3.00 View
Marketing Theory and Practices (UG) Specialization Elective Courses/Discipline I (Major I) 0 0 0 0 0.00 View
Understanding Organizational Behavior (UG) Specialization Elective Courses/Discipline I (Major I) 2 1 0 0 3.00 View
Business Finance (UG) Specialization Elective Courses/Discipline I (Major I) 3 0 0 0 3.00 View
INTRODUCTION TO ARTIFICIAL INTELLIGENCE FOR MANAGERS (UG) Minor I - Minor Elective Courses 0 0 0 0 0.00 View
Fundamentals of Event Management (UG) Minor II - Vocational Courses /SKE courses/Industry Specific Courses 3 0 0 0 3.00 View
Environmental Studies - II (UG) Minor III - NTCC / Co-curricular Courses / Outdoor Activity Based Courses 2 0 0 0 2.00 View