B.A. (Journalism & Mass Communication)

Graduate Programmes

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Program Code 16798

Course Overview

  • Campus
  • Greater Noida
  • Institute
  • Amity School of Communication, AUGN
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 16798
  • Eligibility
  • 10+2

  • Duration
  • 3 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 0.9415
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 1.4122
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 0.9415
1st Year Sponsored Semester Fee (Rs. in Lacs) : 1.4122
  • Students will demonstrate systematic knowledge and understanding of concepts of Journalism and Mass Communication
  • Students will be able to identify, define and investigate information and ideas related to issues and opportunities in Journalism and Mass Communication
  • Students will be able to explore information and use digital literacy in capturing information from various sources and developing innovative solutions.
  • Students will be able to think critically, creatively, and demonstrate curiosity to discover new horizons in Journalism and Mass Communication
  • Students will be able to speak proficiently, clearly & effectively while presenting the concepts and their diversifications in Journalism and Mass Communication
  • Students will be able to demonstrate imitativeness & enthusiasm while working in collaborative teams in successful implementation of concepts in Journalism and Mass Communication
  • Students will be able to understand the global issues & recognize the opportunity and challenges that global Journalism and Mass Communication streams offer to them while operating in different cultures.
  • Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life.
  • Students are able to think creatively & evaluate the opportunities available from the creative environment of Journalism & Mass Communication to identify career or develop their own ventures.
  • Students will be capable to create continuous learning environment for engaging themselves to update with new knowledge in Journalism and Mass Communication
  • Students will be capable to demonstrate emotions in recognition of multifarious cultures and show fellow feelings
  • PEO 1 Students will demonstrate systematic knowledge and understanding of concepts of Journalism and Mass Communication PEO 2 Students will be able to identify, define and investigate information and ideas related to issues and opportunities in Journalism and Mass Communication PEO 3 Students will be able to explore information and use digital literacy in capturing information from various sources and developing innovative solutions. PEO 4 Students will be able to think critically, creatively, and demonstrate curiosity to discover new horizons in Journalism and Mass Communication PEO 5 Students will be able to speak proficiently, clearly & effectively while presenting the concepts and their diversifications in Journalism and Mass Communication PEO 6 Students will be able to demonstrate imitativeness & enthusiasm while working in collaborative teams in successful implementation of concepts in Journalism and Mass Communication PEO 7 Students will be able to understand the global issues & recognize the opportunity and challenges that global Journalism and Mass Communication streams offer to them while operating in different cultures. PEO 8 Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life. PEO 9 Students are able to think creatively & evaluate the opportunities available from the creative environment of Journalism & Mass Communication to identify career or develop their own ventures. PEO 10 Students will be capable to create continuous learning environment for engaging themselves to update with new knowledge in Journalism and Mass Communication PEO 11 Students will be capable to demonstrate emotions in recognition of multifarious cultures and show fellow feelings
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of communication theories, practical understanding of various aspects of mass communication
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of journalism and mass communication
  • Develop skills and ability to adopt online tools, modules, interfaces to build journalism capital, search relevant information and operate various softwares.
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to journalism and mass communication.
  • Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills.
  • Develop range of leadership skills and exhibit imitativeness while working in collaboration and demonstrate ability to work in team with self-awareness of personal strengths and limitation.
  • Assess global issues from different perspectives and apply them in the field of journalism and mass communication.
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place.
  • Discuss and demonstrate professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own production houses, newspapers, advertising agencies, post graduate research and advanced training certifications.
  • Develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of journalism and mass communication.
  • Develop and demonstrate empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of communication theories, practical understanding of various aspects of mass communication
  • To demonstrate independent learning
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of journalism and mass communication
  • Develop skills and ability to adopt online tools, modules, interfaces to build journalism capital, search relevant information and operate various softwares.
  • To imbibe critical thinking and creative skills
  • Demonstration of interpersonal skills and communication skills
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to journalism and mass communication.
  • To utilize analytical thinking skills
  • To develop team building skills
  • To showcase cultural diversity
  • To display intellectual integrity
  • Develop and demonstrate empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers
  • Develop Entrepreneurial skills
  • Develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of journalism and mass communication.
  • To raise awareness about Environment & Sustainability
  • Ability to gain general knowledge

Course Structure

  • 1st Year
  • 2nd Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Design and Graphics (UG) Minor II - Vocational Courses /SKE courses/Industry Specific Courses 0 0 0 0 0.00 View
Fundamentals of Environmental Studies (UG) Minor III - Co-curricular Courses 0 1 0 0 2.00 View
Communication and Mass Media (UG) Discipline I (Major I) 5 0 0 0 6.00 View
Principles of Microeconomics (UG) Discipline II (Major II) 4 1 0 0 6.00 View
Accounting Fundamentals (UG) Discipline III (Major III) 3 0 0 0 3.00 View
Business Statistics (UG) Discipline III (Major III) 2 1 0 0 3.00 View
Computer Applications (UG) Discipline III (Major III) 2 0 0 0 3.00 View
Business Ethics and Governance (UG) Discipline III (Major III) 2 0 0 0 3.00 View
Introduction to Management Principles (UG) Discipline III (Major III) 2 0 0 0 3.00 View
Introduction to Business Economics (UG) Discipline III (Major III) 2 0 0 0 3.00 View
Fundamental of Tourism (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Destination Geography (India) (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Tourism Industry Orientation (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Heritage Tourism (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Indian Tourism Resources (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Principles of Management and Organization Behaviour (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Screen Arts I (UG) Discipline III (Major III) 3 0 4 0 6.00 View

Semester 2

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Principles of Macroeconomics (UG) Discipline II (Major II) 4 1 0 0 6.00 View
Print Media: Reporting, Editing and Production (UG) Discipline I (Major I) 5 0 0 0 6.00 View
Understanding Organizational Behavior (UG) Discipline III (Major III) 2 1 0 0 3.00 View
Business Mathematics II (UG) Discipline III (Major III) 2 1 0 0 3.00 View
Marketing Theory and Practices (UG) Discipline III (Major III) 2 0 0 0 3.00 View
Business Finance (UG) Discipline III (Major III) 3 0 0 0 3.00 View
Fundamentals of Competitive Intelligence and Business Development (UG) Discipline III (Major III) 2 0 0 0 3.00 View
Human Resource management & Development (UG) Discipline III (Major III) 2 0 0 0 3.00 View
Screen Arts II (UG) Discipline III (Major III) 3 0 4 0 6.00 View
Analytical ability and digital Awareness (UG) Minor III - Co-curricular Courses 0 0 0 0 0.00 View
Photography Concepts (UG) Minor I - Minor Elective Courses 0 0 4 0 3.00 View
Current Affairs and News Analysis (UG) Minor II - Vocational Courses /SKE courses/Industry Specific Courses 0 0 0 0 0.00 View
Fundamentals of Accounting in Tourism (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Marketing Theory and Practices (UG) Discipline III (Major III) 2 0 0 0 3.00 View
Computer Applications (UG) Discipline III (Major III) 2 0 0 0 3.00 View
Destination Geography(World) (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Basics of Sustainable Tourism (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Tourism Destination Planning (UG) Discipline III (Major III) 0 0 0 0 0.00 View

Semester 3

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Integrated Marketing Communications (UG) Discipline III (Major III) 2 0 0 0 3.00 View
Cost and Management Accounting (UG) Discipline III (Major III) 3 0 0 0 3.00 View
Business Environment (UG) Discipline III (Major III) 2 1 0 0 3.00 View
Business Law (UG) Discipline III (Major III) 2 1 0 0 3.00 View
Fundamentals of Production and Operations Management (UG) Discipline III (Major III) 2 1 0 0 3.00 View
Fundamentals of Business Analytics (UG) Discipline III (Major III) 3 0 0 0 3.00 View
Understanding Organizational Behavior (UG) Discipline III (Major III) 2 1 0 0 3.00 View
Tourism in Uttar Pradesh (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Hotel Management-I (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Cultural Tourism (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Religious Tourism (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Personality Development and Presentation Skills (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Term Paper - I (UG) Mandatory (NTCC) 0 0 0 0 1.00 View
Advertising Theory & Practice (UG) Minor II - Vocational Courses /SKE courses/Industry Specific Courses 2 0 0 0 3.00 View
Audio Visual Media & Production (UG) Discipline I (Major I) 4 1 0 0 6.00 View
Screen Arts III (UG) Discipline III (Major III) 0 0 6 0 6.00 View
Statistical Methods in Economics (UG) Discipline II (Major II) 5 0 0 0 6.00 View
Evolution of Economic Thought (UG) Discipline II (Major II) 0 0 0 0 0.00 View