B.A. (Journalism & Mass Communication)

Graduate Programmes

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Program Code 16798

Course Overview

  • Campus
  • Greater Noida
  • Institute
  • Amity School of Communication, AUGN
  • University
  • Amity University Uttar Pradesh
  • Program Code
  • 16798
  • Eligibility
  • 10+2

  • Duration
  • 3 years
  • 1st Year Non Sponsored Semester Fee (Rs. in Lacs)
  • 0.9415
  • 1st Year Sponsored Semester Fee (Rs. in Lacs)
  • 1.4122
 
  • Fee Structure
  • Program Educational Objectives
  • Program Learning Outcomes
1st Year Non Sponsored Semester Fee (Rs. in Lacs) : 0.9415
1st Year Sponsored Semester Fee (Rs. in Lacs) : 1.4122
  • Students will demonstrate systematic knowledge and understanding of concepts of Journalism and Mass Communication
  • Students will be able to identify, define and investigate information and ideas related to issues and opportunities in Journalism and Mass Communication
  • Students will be able to explore information and use digital literacy in capturing information from various sources and developing innovative solutions.
  • Students will be able to think critically, creatively, and demonstrate curiosity to discover new horizons in Journalism and Mass Communication
  • Students will be able to speak proficiently, clearly & effectively while presenting the concepts and their diversifications in Journalism and Mass Communication
  • Students will be able to demonstrate imitativeness & enthusiasm while working in collaborative teams in successful implementation of concepts in Journalism and Mass Communication
  • Students will be able to understand the global issues & recognize the opportunity and challenges that global Journalism and Mass Communication streams offer to them while operating in different cultures.
  • Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life.
  • Students are able to think creatively & evaluate the opportunities available from the creative environment of Journalism & Mass Communication to identify career or develop their own ventures.
  • Students will be capable to create continuous learning environment for engaging themselves to update with new knowledge in Journalism and Mass Communication
  • Students will be capable to demonstrate emotions in recognition of multifarious cultures and show fellow feelings
  • Demonstrate knowledge of theoretical and empirical bases underpinning the construction, implementation and interpretation of communication theories, practical understanding of various aspects of mass communication
  • Demonstrate skills required to participate in, design and implement research projects and discuss issues and ideas related to the field of journalism and mass communication
  • Develop skills and ability to adopt online tools, modules, interfaces to build journalism capital, search relevant information and operate various softwares.
  • Analyze critically, independently and creatively identify and formulate cases, issues, solutions related to journalism and mass communication.
  • Display active listening in form of active listening while handling sources, employee etc. and be able to interpret the verbal and non-verbal communication cues and interpersonal skills.
  • Develop range of leadership skills and exhibit imitativeness while working in collaboration and demonstrate ability to work in team with self-awareness of personal strengths and limitation.
  • Assess global issues from different perspectives and apply them in the field of journalism and mass communication.
  • Demonstrate highest level of ethical conduct; discuss professionalism and professional responsibility when involved in news gathering, advertising and other activities at the work place.
  • Discuss and demonstrate professional skills which will lead to employability and exhibit capability to pursue alternate career paths such as setting up their own production houses, newspapers, advertising agencies, post graduate research and advanced training certifications.
  • Develop ability and inquisitiveness to continuously update themselves with respect to the recent trends in field of journalism and mass communication.
  • Develop and demonstrate empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers

Course Structure

  • 1st Year

Semester 1

Course Title Course Type Credit L T PS SW Total Credits Syllabus
Design and Graphics (UG) Minor II - Vocational Courses /SKE courses/Industry Specific Courses 0 0 0 0 0.00 View
Fundamentals of Environmental Studies (UG) Minor III - NTCC / Co-curricular Courses / Outdoor Activity Based Courses 0 1 0 0 2.00 View
Communication and Mass Media (UG) Discipline I (Major I) 5 0 0 0 6.00 View
Principles of Microeconomics (UG) Discipline II (Major II) 4 1 0 0 6.00 View
Accounting Fundamentals (UG) Discipline III (Major III) 3 0 0 0 3.00 View
Business Statistics (UG) Discipline III (Major III) 2 1 0 0 3.00 View
Computer Applications (UG) Discipline III (Major III) 2 0 0 0 3.00 View
Business Ethics and Governance (UG) Discipline III (Major III) 2 0 0 0 3.00 View
Introduction to Management Principles (UG) Discipline III (Major III) 2 0 0 0 3.00 View
Introduction to Business Economics (UG) Discipline III (Major III) 2 0 0 0 3.00 View
Fundamental of Tourism (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Destination Geography (India) (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Tourism Industry Orientation (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Heritage Tourism (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Indian Tourism Resources (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Principles of Management and Organization Behaviour (UG) Discipline III (Major III) 0 0 0 0 0.00 View
Screen Arts I (UG) Discipline III (Major III) 3 0 4 0 6.00 View