Faculty Detail

Dr Nidhi Gupta

Associate Professor

Amity School of Business

Academic Area
Marketing Management
Teaching Interests
Marketing Management, Service Marketing, Entrepreneurship, Business Laws
Qualifications
Graduation : B.Com(-)-2002,KURUKSHETRA UNIVERSITY

Post Graduation : MBA(-)-2004,KURUKSHETRA UNIVERSITY

Post Graduation : M.Com(-)-2006,KURUKSHETRA UNIVERSITY

Doctorate : Ph.D.(Management)-2017,Maharishi Markandeshwar University
Experience
07 May 2007 - Present
Associate Professor,
Amity School of Business
Research Interests
Consumer Behaviour and Marketing of services.
Publications
ROLE OF VCOs in CONSUMER PROTECTION WITH SPECIAL REFERENCE OF"CITIZEN AWARENESS GROUP" CHANDIGARH. ,
INTERNATIONAL JOURNAL OF RETAILING & MARKETING

CONSUMER PROTECTION ACT,1986- AN ANALYSIS OF GOVERNMENT INITIATIVE TOWARDS CONSUMER AWARENESS ,
RESEARCH JOURNAL OF SOCIAL SCIENCE AND MANAGEMENT

Consumer Protection India: Issues and Problems in changing business environment, Vol. 6, No.5 ,
Research Journal of Social Science and management

A critical study on various labour laws: Problems and challenges in Indian Industries ,
Zenith International Research & Academic Foundation (ZIRAF)

EFFECT OF CUSTOMER EXPERIENCE MANAGEMENT ON LOYALTY TO AN E-COMMERCE APPLICATION ,
he Slovenian Academy of Management

Adidas: Pinoneering Sportswear Innovation and Global Branding ,
Bloomsbury Prime
Conferences attended
RESEARCH METHODOLOGY
Organized By :MAHARISHI MARKANDESHWAR UNIVERSITY, MULLANA

CASE STUDY METHOD OF TEACHING
Organized By :AMITY UNIVERSITY, NOIDA

ORIENTATION TO ENTREPRENEURSHIP EDUCATION PROGRAM
Organized By :NATIONAL ENTREPRENEURSHIP NETWORK

KICK-STARTING THE ENTREPRENEURIAL CAMPUS
Organized By :NATIONAL ENTREPRENEURSHIP NETWORK

Medical Negligence in consumer protection Act,1986
Organized By :Amity University

Training the trainers on Entrepreneurial skills
Organized By :ASET iN Collaboration with Amity Innovation Incubator

International conference and Business Research on Nov. 23-24, 2013
Organized By :society of technical and management professionals

Entrepreneurship & Innovation Summit
Organized By :Amity Innovation Incubator and TiE

TiEcon Delhi 2014
Organized By :TiE

Role of women entrepreneurs in making in India Mission
Organized By :Delhi Management Association

Best Paper Award 2015
Organized By :Maharishi Markandeshwar University, Mullana

Exploring future frontiers for a comprehensive nation building- A Search for New Indian Era
Organized By :M.M. INSTITUTE OF MANAGEMENT, MULLANA

India's Economic health: Major Issues
Organized By :Amity School of Business

Global Business Strategies for sustainability, 2017
Organized By :Amity School of Business

Exploring future frontiers for a comprehensive Nation Building- A search for New Indian ERA
Organized By :MAHARISHI MARKANDESHWAR UNIVERSITY

Global Business Strategies for Sustainability 2019
Organized By :Amity School of Business Noida

International Conference on Entrepreneurship Innovation and Leadership
Organized By :AMITY UNIVERSITY
Scholary Activities
Entrepreneurship & Innovation Summit
Organized By :Amity Innovation Incubator and TiE
Short Description
Working as Assistant Professor-II in Amity University since 2007. Masters in Business Administration as well Masters in Commerce. Cleared UGC/NET in 2004. Submitted the final copy of PHD thesis in JUNE 2015 on performance of CDRAs.

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