Faculty Detail

Dr Ruchika Jeswal

Associate Professor

Amity School of Business

Academic Area
Marketing Management
Teaching Interests
CRM
Qualifications
Graduation : B.Sc(Biochemistry)-1995,Aligarh Muslim University, Aligarh

Post Graduation : M.Sc(Biochemistry)-1997,Aligarh Muslim University, Aligarh

Post Graduation : MBA(Marketing)-1999,Lucknow University

Doctorate : Ph.D.(Management)-2016,Aligarh Muslim University, Aligarh

NET : NET (lLife sciences)-1997,UGC NET
Experience
04 Aug 2014 - Present
Associate Professor,
Amity School of Business

04 Sep 2006 - 02 Aug 2014
Asstt. Prof.,
IMS,Ghaziabad ,

02 Jan 2003 - 01 Aug 2006
Lecturer,
IPEM,Ghaziabad,

01 Sep 2002 - 31 Dec 2002
Lecturer,
KIIT,Ghaziabad,
Research Interests
CRM and SME
Publications
Relationship Retailing with Reference to Shopper’s Stop ,
Journal of IIIT Allahabad.

Relationship Retailing with Reference to Shopper’s Stop ,
Journal of IIIT Allahabad.

The Invisible CEO by AG Krishnamurthy ,
Apeejay Business Review

“Customer Relationship Management – Its role in enhancing the Competitiveness of Small and Medium Enterprises” ,
of Hindustan Institute of Management & Computer Studies, Mathura

) “Customer Relationship Management – Its role in enhancing the Competitiveness of Small and Medium Enterprises”

Customer Relationship Management – Its role in enhancing the Competitiveness of Small and Medium Enterprises

Role of SME in Indian Economy ,
IIT Rorkee

Corporate Social Responsibility at FAB India ,
GFJMR – Ganpat University Faculty of Management Studies Journal of Management and Research

Customer Relationship Management in Small and Medium Enterprises-A study ,
AAYAM

Customer Relationship Management for Services-An Integral Relationship ,
Gautam Buddha University

“ Customer Relationship Management by N H Mullick ,
FBR, Journal of Fortune Institute of International Business.

CRM initiatives at Prabhatam ,
Bharti Publications, New Delhi

Customer Relationship Management : A Conceptual Approach ,
Galgotia Publication

Competitiveness of Indian Commercial Banks- An application of Data Envelopment Analysis ,
Amity

Challenges & Emerging Issues with Women Entrepreneurs- An Indian Context” ,
Amity

Dance to fitness: Unleashing a New Era of Fitness ,
BloomsBury Publication

Challenges and Issues with Women Entrepreneurs: An Indian Context ,
AIBS

A study on career aspirations and its relationship with academic performance of undergraduate management students: are they realistic ,
International Journal of Education Economics and Development

Social Innovation and Waste Management: A Study of Clean India Ventures” ,
CMS, Jain University, Bengaluru

Emergence and Rise of OTT Platforms in India – An Empirical Investigation among the Youth in Delhi-NCR

Underutilized Product Innovation- A case study of Clean India Ventures” ,
Bloomsbury Publication

Social Entrepreneurship: A Case Study of Sunshine Society ,
Jaipuria School of Business

The Great Indian Foodie: Micro-influencer impelling the moments of truth ,
Bloomsbury Publication

Free and Open Source Software as an Innovation stimulus for SMEs - An Indian Perspective ,
IGI Global

Cogitating Recommender Systems for Consumer Engagament in the Digital Age by Indian SMEs ,
Bharti Publication

A study on career aspirations and its relationship with academic performance of undergraduate management students: are they realistic ,
Inderscience

Entrepreneurial attitude: A Gender Study among Management Students in India.” ,
Inderscience

Factors affecting Intention of Usage of Artificial Intelligence powered mHealth (AIM) ,
Scopus Indexed Publication

Service Innovation: Metamorphosis from Assimilation to Synthesis Approach for Building Disruptive Business Strategies " ,
Emerald
Activities
Qualified CSIR-UGC NET held in 1997.
Conferences attended
Marketing of Services in Global Scenario:Issues and Challenges
Organized By :Gautam Buddha University

Emerging Challenges for Sustainable Business
Organized By :IIT, Roorkee

Advances in Research Methods & Analytical Tools
Organized By :AIMA

Training of Trainers
Organized By :NIESBUD

Research Paper Writing cum Publishing Workshop
Organized By :JIMS, Vasant Kunj

Whole Brain Thinking
Organized By :NIESBUD

SPSS & Research Methods
Organized By :Gautam Buddha University

Internal Auditor Training Program on ISO 9001:2008
Organized By :IMS, Ghaziabad

Developing Facilitation Skills for Teaching and Training
Organized By :IMS, Ghaziabad

Social Innovation and Waste Management : A Study of Clean India Ventures
Organized By :Jain University, Bangalore

Emergence and Rise of OTT Platforms In India - An Empirical Investigation into the youth in Delhi-NC
Organized By :Delhi University

International Conference on Intelligent Engineering and Management (ICIEM May 2023 )
Organized By :Amity University London and Springer

“Emergence and Rise of OTT Platforms in India – An Empirical Investigation among the Youth in Delhi-
Organized By :Shaheed Bhagat Singh College, University of Delhi
Short Description
Marketing

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