Faculty Detail

Dr Sujata Khandai

Dy. Dean (Academics)/ Director, ACCF / Officiating Head ASB

Amity College of Commerce & Finance

Experience
21 Sep 2015 - Present
Dy. Dean (Academics)/ Director, ACCF / Officiating Head ASB,
Amity College of Commerce & Finance
Current Courses Taught
Advance Consumer Behaviour
Publications
Consumer Behaviour: In Indian Contex ,
Galgotia Publications, New Delhi

Consumer Behaviour: In Indian Context ,
Asian Academy of Management Journal

Impact of Religion on Buying Behavior of Indian Consumers”, International Journal of Arts and Sciences ,
International Journal of Arts and Sciences

The Perennial Debate: Standardization or Adaptation of International Marketing Strategy ,
Indian Journal of Management Science

Visual Merchandising as an Antecedent to Impulse Buying: An Indian Perspective ,
International Journal of Business & Management Studies

Efficacy of Celebrity Endorsement Advertisements and its Impact upon Consumers’ Brand Preference and Purchase Decisions: An Indian Perspective ,
International Journal of Knowledge, Culture and Change Management

Impact of Television Commercials Upon the Purchase Behavior of Urban Indian Children ,
International Journal of Marketing & Technology

Impact of Television Commercials Upon the Purchase Behavior of Urban Indian Children ,
International Journal of Marketing & Technology

Measuring the Effectiveness of Marketing in Indian Organizations: An Exploratory Study ,
International Journal of Interdisciplinary Thought

Measuring Marketing Productivity: Marketers' Imperative ,
Management and Labour Studies

Shopping Typology of the Generation Y Consumer in India ,
International Journal for Arts & Science (IJAS), Presented at Harvard University in Cambridge,USA

Religion and its Impact upon Shopping Behavior: A Study of Indian Consumers ,
International Journal for Arts & Science (IJAS) conference at Anglo-American University, Prague, Cze

Brand Personality Scale: How Do Indian Consumers Interpret The Personality Dimensions ,
Clute Institute Academic International Conference at Las Vegas, USA

Visual Merchandising as an Antecedent to Impulse Buying ,
International Journal for Arts & Science (IJAS) conference at Harvard University in Cambridge, USA

Efficacy of Celebrity Endorsement Advertisements and its Impact upon Consumers ,
International Conference on Knowledge, Culture and Change Management at Universidad San Pablo, SPAIN

Brand Rejuvenation: Imparting the Brand with a Fresh Lease of Life ,
presented at National Conference at Guru Gobind Singh Indraprashta University, Delhi

Measuring the Effectiveness of Marketing in Indian Organizations: An Exploratory Study ,
presented at the International Journal for Arts & Science (IJAS) , USA

Tactical to Strategic: Transforming Procurement ,
Pravara Management Review

Delivering Customer Value and Satisfaction through Service Quality ,
International Journal of Applied Business and Economic Research

Buying Behaviour of Millennial Women: A Cross-Regional Analysis ,
International Journal of Applied Business and Economic Research

Shopper Typology of Generation Y Consumer in India ,
International Journal of Applied Business and Economic Research

Ethical Leadership, Trust in Leader and Creativity: The Mediated Mechanism and an Interacting Effect ,
Journal of Management & Organization

A Review Paper on Rise, Fall & Rise of Online Grocery Shopping in India. ,
Canadian Center of Science and Education

THE ‘GI TAG’ IMPERATIVE: Towards Sustainability & Raising Income Level ,
LAP LAMBERT Academic Publishing
Projects
"The ‘GI’ tag Imperative: Towards Sustainability & Raising Income level of Weavers." (Indian Council of Social Science Research )
Impactful Policy Research in Social Science (IMPRESS) aims to encourage social science research in policy relevant areas so as to provide vital inputs in policy-formulation, implementation and evaluation. The IMPRESS is an initiative of the Ministry of Human Resource Development, Government of India and is being implemented by the Indian Council of Social Science Research. The basic idea to encourage policy research in social sciences is to have visible impact on polity, economy, society, cultuby (Ministry of Human Resource Development)
Conferences attended
7th International Conference on Economics, Trade & Development
Organized By :Université Paris-Sud

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