Faculty Detail

Dr Ruchi Khandelwal

Dy. Director (Academics)/Associate Professor

Amity School of Business

Qualifications
Doctorate : Ph.D.(Business Administration)-2022,Aligarh Muslim University
Experience
01 Apr 2002 - Present
Dy. Director (Academics)/Associate Professor,
Amity School of Business
Publications
The New CSR Regualtion in India: The Way Forward ,
Procedia Economics and Finance

Baby Care in India: Heap of Opportunities and Challenges ,
Abhinav, International Monthly Refereed Journal of Research in Management & Technology

Iconic Brands: Brands which survive ,
Abhinav Journal of Research in Commerce and Management

Challenges and Opportunities of Inclusive Growth in India ,
Excel

Awareness and Perception of Organic Baby Food among Women ,
McGrawHill

Winning through Brand Extensions in the Indian Market ,
Excel

Cure and Care in Turbulence ,
Excel

Teaching a Professional Management course at Undergraduate level: Problems, Implications and Methods

Generating Wealth from Health: Health Tourism Opportunities, Challenges and Strategies for Indian Market

The Boxer Store: Boxing the Underclothes Challenge ,
Bloomsbury

Peebuddy: Using Social Media Buddies to break barriers ,
Bloomsbury

Support of Reference Groups in Parent's choice of Baby Food: An Indian Pespective ,
Trans Asian Research Journals

Dare to defy the Challenges of Online Business ,
Inderscience

Taming Consumer Resistance for Taboo Products: The Case of PeeBuddy ,
SAGE

Open Source Software: A Road to Salvation for SMEs ,
Bloomsbury

Role of Employee engagement in reducing workplace deviance ,
IGI-GLOBAL

The use of digital tools for customer engagement in the financial services sector ,
IGI Global

HR ANALYTICS: Galvanizing the Organizations with the Prowess of Technology ,
CRC Press

Outcome-based education in business schools: The adoption of a progressive cult ,
IGI global

Contextual factors for rural entrepreneurship and innovation ,
IGI Global

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