Faculty Detail

Dr Aditya Kumar Gupta

Associate Professor

Amity International Business School

Academic Area
Marketing Management
Teaching Interests
Principle of Marketing I Principle of Marketing II Sales Management Brand Management International Marketing Service Marketing
Qualifications
Graduation : B.SC(BECHELORS OF SCIENCE)-2002,BIRLA INSTITUTE OF MEDICAL RESEARCH & COLLEGE OF LIFE SCIENCE

Doctorate : Ph.D.(Management Studies)-2021,Mohanlal Sukhadia University, Udaipur
Experience
20 Jun 2006 - Present
Associate Professor,
Amity International Business School
Research Interests
Student Engagement Brand Health Green Marketing Online Consumer Behavior
Publications
Measuring Brand Health ,
Springer

ICT Skills and Usage of Electronic Information Resource Amongst Smart School Teachers ,
Bloombury

Impact of Marketing Envrionmenton Brand Market Position: A Case on Maggi's Ban ,
Emerald India

Impact of CSR By Nestle(Milo) on Buying Behavior of Mothers ,
Emerald

Influence of Student Engagement on Learning gains ,
ABS
Affiliations
AIMA Since 01 Jan 2015
Activities
• College Topper in all three years of B.Sc. Examination,(1999-2002) • Secured Highest Percentage in Marketing Department of Business Administration Lucknow University.(2002- 2004) • First Prize in Executive Press Conference Conducted by Institute of Management of Science, Lucknow University.(2004) • First Position in city of District level Exam
Conferences attended
ICRITO(International Conference on Reliability ,Infocom Technologies and Optimatization
Organized By :Daffodil University, IEEE

Globalizing Brand India: Opportunities and Challenge
Organized By :IIM Kashipur

International Agri- Business Conference and Food Industry in Developing Countries
Organized By :IIM Lucknow

ICRM(International Conference on Research and Marketing),
Organized By :IIT Delhi, Curtin University, XLRI.

Unleashing the Power of Retail,
Organized By :School of Management,IP University

Teaching Marketing Research
Organized By :IIM Lucknow

Advance Research Methodology and Data Analytical Tools (Exclusive sessions on SPSS and MS Excel)
Organized By :Jaipuria Institute Management

Delivering Effective Public Services ,
Organized By :Asian Development Bank,Delhi

Neuro Marketing, Marketing : New Paradigm
Organized By :Delhi University

Mentor- Mentee System
Organized By :Amity University

Increasing your research Quotient and Data Analysis Using SPSS
Organized By :Amity University

Conduct,Progrogress Monitoring & Assessment of Non Teching Coursess for Academic Excellence
Organized By :Amity University

Research Methodology
Organized By :Amity University

Enhancing Emotional Competencies for Effective Teaching
Organized By :Amity Univesity

International Business School Conference2014
Organized By :Amity International Business School,Amity University

Content Analysis Workshop
Organized By :Birla Institute of Management Teachonolgy

Confernce on Brand Managment(CBM 2016)
Organized By :Curtin University,Australia, IIT-Delhi,India

Quantitative Decision Making in Managment
Organized By :Amity International School,AU UP

Qualitative Research Methodology and Case Writing
Organized By :AICCF

Case Teaching Method
Organized By :IIM - A and Harvard Business School

Advanced Research Methodology and Modeling Techniques
Organized By :IMS

Digital Marketing
Organized By :Delhi Technical University

PRSI National Quiz2019
Organized By :PRSI

Workshop on Crafting aTheory Linked Case
Organized By :BIMTECH,Greater Noida

How to Publish a Technical Paper With IEEE
Organized By :IEEE India OPerations

Skilling Effective Quality Research Paper Writing
Organized By :JIMS Noida

18th INBUSH ERA WORLD SUMMIT2018
Organized By :AIBS,RMIT University ,BRUNEL University London, University of Northampton, Middlesex University London

Research Methodology and Data Analysis using SPSS
Organized By :GL BAJAJ,IMR,India

19th International Business Horizon INBUSH ERA WORLD SUMMIT2019
Organized By :AIBS, Adelphi University, LaTrobe, University,The Western Australian University, World India Institute

Case Study Analysis Workshop
Organized By :Global University and Academic Center of Excellence,Association of International Certified Professional Accountants

FDP on Covariance Based Structural Equations Modeling 2018
Organized By :JIMS,Noida

Structural Equation Modeling:Mediation and Moderation Analysis
Organized By :ACCF,Noida

Research Methodology and Data Analysis
Organized By :ACCF,Noida

World Histroy Conferences -2019
Organized By :Akhil Bharatiya Itihas Sankalan Yojana

Publishing in Reputed International Journals: Some Useful Tips
Organized By :University of Canberra ,Austrlia

International Management Research Conference 2019
Organized By :JIMS,Nodia

FDP on Massive Open online Courses(MOOC)
Organized By :AASC

Structural Equation Modelling
Organized By :BITS Misra
Scholary Activities
PRSI National Quiz2019
Organized By :PRSI
Short Description
Aditya Kumar Gupta working as Assistant Professor (Senior Grade).He had done Master of Business Administration from Lucknow University.He is topper in Marketing Specialization.He had done Bachelors in Science with Industrial Microbiology as Specialization.He has present many papers in various International Conferences at IIM Lucknow.IIM Kashipur,IIT Delhi etc.He invited as Speaker at Delhi University on Neuromarketing - A New Paradigm.He is member of Reviewer Board of International Journal.He is pursuing his Doctoral in area of Student Engagement in Higher Education from BIMTECH.He teaches Principle of Marketing,Brand Management,Sales Management,International Business subjects.His research interest are Student engagement,Brand Health,Consumer Behavior, Green Marketing.

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