Faculty Detail

Dr Ruchi Jain

Professor

Amity School of Business

Academic Area
Marketing Management
Teaching Interests
Brand management, Service marketing and CRM
Qualifications
Graduation : B.Sc.-1998,MJP Rohail Khand

Post Graduation : MBA-2000,MJP Rohail Khand

Doctorate : Ph.D.(Marketing )-2007,MJP Rohail Khand University
Experience
15 Oct 2007 - Present
Professor,
Amity School of Business

01 Aug 2006 - 01 Oct 2007
Lecturer,
Delhi Institute of Adv. Studies,
-

01 Jan 2004 - 01 Jan 2006
Sr. Lecturer,
BLS Inst. of Management,
-

01 Jan 2002 - 01 Jan 2003
Lecturer,
Ishan Institute of Management,
-

01 Jan 2000 - 01 Jan 2002
Corporate Networking,
Indian Express,
-
Current Courses Taught
E - Commerce
Research Interests
Emerging technologies and their contribution in marketing
Publications
Women: emerging as “new demographics” for Indian marketers ,
India International Institute Of Management

Stimulation of farmers’ market in India ,
Graduate Business Society

“A conceptual model for exploring impact of loyalty programs on consumer purchase behavior: with special reference to Indian apparel retailers”. ,
International Journal of Research in Management & Technology

Promotional tools during recession” ,
Advertising express, ICFAI

? RFID: A competing Technology ,
Bharti Vidyapeeth

Medical Tourism: A goldmine for India ,
RDIAS

Search Engine Marketing: Growth of a Global Phenomenon in India ,
IITF University

A Study of Cloud Computing as a Facilitator for Ecommerce Industry ,
AICTE sponsored by GGSIP affliated Institute

Benchmarking of Indian government websites w.r.t official state tourism websites for enabling Digital India campaign ,
Sri Guru Gobind singh College of commerce Delhi University

A Study on the Effectiveness of the Official Tourism Websites of Indian States and Union Territories ,
IIM-K

TO STUDY THE IMPACT OF BRAND ALLIANCES ON BRAND EQUITY: FOOD PANDA ,
MM university

TO STUDY THE IMPACT OF BRAND ALLIANCES ON BRAND EQUITY: FOOD PANDA ,
MM university

INTEGRATING SUSTAINABILITY WITH MARKETING: AN EMERGING PARADIGM OF SUSTAINABLE DEVELOPMENT ,
Shanlax international journal

Recent Stipulation of organized retailing in India: A literature review ,
Global Journal of Marketing Managemnt and Research

Prospects and hindrances in retailing in the promising business milieu: Indian Context ,
Global Journal of management and business studies

A study of consumer perception and loyalty towards private label brands: theoritical approach ,
International journal of research in Management, economics and commerce

A study of the performance of Private label brands and other brands: An analytical approach ,
International Journal of Management

The Boxer Store: Boxing the underclothes challenge ,
Bloomsbury Publishing

Beyond the Metropolitan Retail Environs: Understanding the Dimensions of Mall Attractiveness for Indian Shoppers in Tier II and III Cities ,
Book of Abstracts: 2017 IIM Indore-NASMEI Summer Marketing Conference-IIM Indore

STRATEGIZING FOR BRAND EQUITY SUSTENANCE: THE CASE OF (CREATING CUSTOMER CONNECT) PAPER BOAT ,
The case centre UK

Artificial Intelligence – Creating Automated Insights for Customer Relationship Management. ,
IEEE

An Empirical Study of Consumer Perception and Loyalty as Factors of the Selection of Private Label Brands at Select Retail Stores in Pune with Special Reference to Organized Retailing ,
International Journal of Mechanical Engineering and Technology

Morphing Consumer Preferences:A study on the emerging Green Consumer in India ,
IFTM University

Peebuddy: using social media buddies to break barriers ,
Bloomsbury publication

Customer Relationship Management: A conceptual Approach ,
Galgotia Publishing Company

Study on organized retail Infrastructure development and its Various implications in indian Context: literature review ,
IAEME publication

Artificial intelligence enabled in-video advertising: Infiltrating the fashion industry ,
Blue Eyes Intelligence Engineering & Sciences Publication (BEIESP)

Taming Consumer Resistance for Taboo Products: The Case of PeeBuddy ,
Sage Journals

Dare to defy the challenges of online business ,
inderscience

Intelligent retailing: Experiential marketing practices in apparel retail ,
Institute of Advanced Scientific Research

A study on mediation effect of relationship quality outcome between customer relationship management and mutual fund decision ,
Emerald Publishing

Automation and AI-Enabled Customer Journey: A Bibliometric Analysis ,
Sage Publications India Pvt. Ltd

HR ANALYTICS: Galvanizing the Organizations with the Prowess of Technology ,
Taylor and Francis

Metamorphosis of Recommender Systems: Progressive Inclusion of Consumers ,
Springer Science and Business Media Deutschland GmbH

Determinants of Adoption of Mobile Health Applications: A Machine Learning Approach ,
Elsevier B.V.

Serial mediation effect of service innovation and word of mouth on mutual fund investment decision through mobile customer relationship management ,
Emerald Publishing

Utility and Acceptability of AI-Enabled Chatbots on the Online Customer Journey in E-Retailing ,
University of Bahrain

Redefining green consumerism: a diminutive approach to market segmentation for sustainability ,
Springer

Service innovation metamorphosis from assimilation to synthesis approach for building disruptive business strategies ,
IGI

Recommender systems: A systematic literature review, synthesis and framework for future capabilities ,
Malque Publishing

Exploring the Impact of Experiential Marketing on Audience Perception in Indian Performing Art Educational Institutions ,
EAI

Relationship between Social Media Use, Offline Social Network, Trust Propensity and Entrepreneurial Entry: Evidence from Performing Arts ,
PBR publishers
Activities
Editorial advisory Board of IGI-Global published Book Management Techniques for a Diverse and Cross-Cultural Workforce

Reviewer (30 October 2017) of Emerald publishing-Scopus indexed named Journal of Indian Business research

Reviewer (03 April 2018) of Emerald publishing-Scopus indexed named Asia Pacific journal of marketing and logistics

Editorial Board member of Refereed journal with ISSN- 2319-5614 named Journal Of Business Management & Social Sciences Research

Paper review panel of international conference TEL-NET2017 (IEEE)by AITEM held during 10-11 August 2017.

Member of Paper review board of international conference CONFLUENCE 2018(IEEE) by ASET on 11-12 January 2018

University appointed official reporter in Global Conference on Cyberspace (GCCS) 2017, international conference by IT ministry of India held on 23rd -24th November 2017
Conferences attended
Alterpreneurs: the new age entrepreneurs”
Organized By :IP University Affliated college

Shades of Green Marketing in Organic Food- a LOHAS perspective
Organized By :Jaipuria Institute of Management, Noida

? “Ecotourism: travelling with conscientiousness or riding marketing wagon- a conceptual framework”,
Organized By :IIM lucknow

Changing facet of retailing by RFID
Organized By :DIAS

? “Global Growth strategies –special management program”
Organized By :Knowledge capital consultants

Changing facet of retailing by RFID
Organized By :DIAS

“Creating Talent on Demand” by Dr. Peter Capelli,
Organized By :Dr. Peter Capelli

Creating an enabling environment for women entrepreneurs
Organized By :FICCI ladies Organization

“Globalizing Brand India: Opportunities and Challenges”
Organized By :IIM kashipur

Brain Awareness week
Organized By :AINN

Citation analysis, impact Factor, patent & copyrights for maximizing research impact
Organized By :PHD chamber of commerce

Consumer Psychographics and Consumer Sophistication: Key for New Age Marketing
Organized By :ASB

Perspectives on research and publications
Organized By :IIM Indore-NASMEI

Creating customer value
Organized By :IIM Indore-NASMEI

Renvoi-2018
Organized By :ABS

International conference on Management cases-2018
Organized By :BIMTECH - University of Finland

Chitkara Doctoral Consortium-2019
Organized By :Chitkara university

International conference on Sustainability and Management Strategy-2018
Organized By :IMT-Nagpur
Scholary Activities
Brain Awareness week
Organized By :AINN
Short Description
Working as Program coordinator working as Ph.D. coordinator

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