Faculty Detail

Dr Rajendra Kumar

Assistant Professor 2

Amity Business School, Lucknow

Teaching Interests
Environmental studies, Business Environment, Marketing.
Qualifications
Graduation : B.Sc.(Ag) Hons(Agriculture)-1987,Janta Mahavidyalaya, Ajitmal, Etawah

Post Graduation : M.Sc.(Ag) Horticulture(Horticulture)-1990,G.B.Pant University of Ag.& Tech., Pantnagar

Post Graduation : MA(Economics) Ist Year(Economics)-2011,CSJM University, Kanpur

Post Graduation : MA(Economics) Final(Economics)-2012,CSJM University, Kanpur

Doctorate : Ph.D.(PHM)-2008,C.S.J.M. University, Kanpur

Post Doctorate : M.B.A.(Marketing)-2009,U.P.R.T.O.U., Allahabad
Experience
04 Sep 2009 - Present
Assistant Professor 2,
Amity Business School, Lucknow

19 Oct 2006 - 20 Jun 2009
Senior Manager,
Reliance Food Processing Ltd. (Reliance Retail Ltd.),
10 Floor, Building No.8, Tower C, DLFII, Cyber city, Gurgaon.

01 Jul 1994 - 17 Oct 2006
Marketing Development Officer,
U.P. State Horticulture Co-op. Marketing Federation,
18 B Ashok Marg, Lucknow
Current Courses Taught
Fundamentals of Environmental Studies
Research Interests
Rural Business and Food Business.
Publications
Physio-Chemical Studies on utilization of aonla cultivars for processing industry. ,
Indian Society of Horticultural Research and Development.

Civic Agriculture and Agripreneurship: Opportunities for Food Retailing. ,
Janta College, Bakewar, Etawah

Physio-Chemical Studies on utilization of aonla cultivars for processing industry. ,
Indian Society of Horticultural Research and Development, Uttarakhand

Studies on variation in quality traits of aonla products at ambient storage conditions and their organoleptic acceptability. ,
Janta College Bakewar, Etawah and CSJM University Kanpur

Civic Agriculture and Agripreneurship: Opportunities for Food Retailing in Bihar ,
Rajendra Agriculture University Pusa(Samastipur), Bihar

Studies on Food Safety Management and It’s Significance in Maximizing the Profit for Food Industry ,
FoodHACCP.com Publishing

Studies on Food Safety Management and It’s Significance in Maximizing the Profit for Food Industry ,
FoodHACCP.com Publishing

Storage studies of aonla fruit products for quality traits ,
BBAU, Lucknow and Indian Horticulture Society

STUDY ON PERCEPTION OF CONSUMERS ABOUT FOOD SAFETY IN LUCKNOW ,
VSRD International Journal of Business and Management Research

Study on Awareness about Agri-Supply Chain Management Among Farmers of Uttar Pradesh ,
Amity Business School, NOIDA

STUDY ON PERCEPTION OF STREET FOOD VENDORS ABOUT FOOD SAFETY IN LUCKNOW ,
Society for World Environment, Food and Technology, New Delhi(India)

Potential of Public-Private Partnerships in Inclusive Development of Smart Cities: A Study of Uttar Pradesh. ,
UPRTOU

Potential of Public-Private Partnerships in Agriculture for Inclusive Development: A Study of Uttar Pradesh ,
Amity Business School, NOIDA

Study on perception of street food vendors about food safety in Lucknow ,
SOCIETY FORWORLD ENVIRONMENT, FOOD AND TECHNOLOGY (SWEFT)

HORTICULTURAL MARKETING EFFICIENCY FOR BETTER RETURN REALIZATION FROM PRODUCT : A CASE OF MANGO PRODUCER ,
VSRD International Journals

Food Processing Industry under “Make in India” Programme: An Opportunity for Uttar Pradesh. ,
IJAHMS

Consumers' Readiness for green products and its effects on sustainable development ,
Amity Directorate of Management and Allied Area

"Make in India" Programme: A case study about potential of Uttar Pradesh ,
Aryavart, Bhopal

STUDY ON UNDERSTANDING AWARENESS OF FOOD HYGIENE AMONG STREET FOOD CONSUMERS IN LUCKNOW (UTTAR PRADESH) ,
VSRD International Journals

STORAGE BEHAVIOUR OF AONLA PROCESSED PRODUCTS AT AMBIENT TEMPERATURE ,
HI - TECH HORTICULTURAL SOCIETY

STUDY ON PRIORITIZING OF FOOD SAFETY AND FOOD HYGIENE DURING PROCESSING AND HANDLING FOOD PRODUCTS BY STREET VENDORS IN LUCKNOW (UTTAR PRADESH) ,
www.vsrdjournals.com

STUDY ON PRIORITIZING OF FOOD SAFETY AND FOOD HYGIENE DURING PROCESSING AND HANDLING FOOD PRODUCTS BY STREET VENDORS IN LUCKNOW (UTTAR PRADESH) ,
www.vsrdjournals.com

STUDY ON PRIORITIZING OF FOOD SAFETY AND FOOD HYGIENE DURING PROCESSING AND HANDLING FOOD PRODUCTS BY STREET VENDORS IN LUCKNOW (UTTAR PRADESH) ,
www.vsrdjournals.com

PRIORITIZATION ABOUT FOOD SAFETY AND FOOD HYGIENE BY THE CONSUMERS DURING BUYING OF STREET FOODS IN LUCKNOW ,
Society For World Environment, Food and Technology New Delhi

PRIORITIZATION ABOUT FOOD SAFETY AND FOOD HYGIENE BY THE CONSUMERS DURING BUYING OF STREET FOODS IN LUCKNOW ,
Society For World Environment, Food and Technology New Delhi

PRIORITIZATION ABOUT FOOD SAFETY AND FOOD HYGIENE BY THE CONSUMERS DURING BUYING OF STREET FOODS IN LUCKNOW ,
Society For World Environment, Food and Technology New Delhi

STUDY ON PRIORITIZING OF FOOD SAFETY AND FOOD HYGIENE DURING PROCESSING AND HANDLING FOOD PRODUCTS BY STREET VENDORS IN LUCKNOW (UTTAR PRADESH) ,
VSRD International Journals: www.vsrdjournals.com

Study on issues and relevance rural development programme implemented in Uttar Pradesh ,
Shakshik Avam Anusandhan Sansthan

Studies on process standardization and storage behaviour of squash beverage prepared from aonla cultivars ,
Bioved Publication

Studies on process standardization and storage behaviour of ready to serve (RTS) beverage prepared from aonla cultivars ,
Society of Pharmacognosy and Phytochemistry

Study on process standardization and storage behaviour of pickle prepared from aonla (Emblica officinalis Gaertn.) cultivars ,
MedCrave Publishing

Storage behaviour of the pickle prepared from various cultivars of aonla (Emblica officinalis Gaertn.) ,
Agricultural & Environmental Technology Development Society
Affiliations
Indian Society for Quality Since 31 Oct 2010

VSRD International Journal of Agriculture Sciences Since 01 Jan 2016

Tata Institute of Social Sciences Since 24 Jun 2016
Conferences attended
National Symposium on Conservation of Horticulture-2010
Organized By :G.B.Pant University of Ag.& Tech., Pantnagar and Indian Horticultural Society of Research Uttarakhand.

Horticulture and Agriculture Research for prosperity of India
Organized By :Janta College Bakewar, Etawah

MDP on microfinance.
Organized By :IIM, Lucknow.

Programme on Strategies for Food and Agribusiness Sustainability.
Organized By :IIM, Lucknow.

Changing Scenario of Food Science Technology and Agricultural Products.
Organized By :Govt.of U.P. and Bundelkhand University, Jhansi.

MDP Workshop on Advances in Agribusiness management
Organized By :NAARM

Entrpreneurship
Organized By :Amity Business School

FDP on Case studies and Report Writing
Organized By :Amity Business School

Research Methodology
Organized By :UGC Academic Staff College, Lucknow University

workshop “Supply chain management in agriculture”
Organized By :NAARM and NAIP

Supply Chain Management
Organized By :National Academy of Agricultural Research Management

Patent and IPR
Organized By :Amity School of Applied Science

Patent and IPR Issues and Future prospects
Organized By :UPCAR(Govt. of U.P.)

Technology and Management of Smart Cities: Issues, Challenges and opportunities.
Organized By :UPRTOU, Allahabad

"Awareness programme on foreign trade, procedures and promotional schemes"
Organized By :Export Promotion Bureau Uttar Pradesh

Prioritizing of food safety and food hygiene during processing and handling food products by vendors
Organized By :Lucknow University
Short Description
A competent professional with rich experience in working with the government, public, corporate and academics. Passionate about using markets and products as a tool to enhance the quality of life of rural people and consumers in India. Key areas of work and interest include Rural business, Food and Rural Markets and Sustainable development.

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