Faculty Detail

Dr Manita Arora

Associate Professor

Amity School of Business

Qualifications
Graduation : B.Com.(Commerce)-1999,Delhi University

Post Graduation : PGDBM(Business Mgmt)-2002,Guru Nanak Institute of Mgmt

Post Graduation : M.Com(Commerce)-2006,Annamalai University

Post Graduation : M.Phil(Commerce)-2008,Annamalai University

Doctorate : Ph.D.(Management)-2021,Amity University
Experience
21 Sep 2010 - Present
Associate Professor,
Amity School of Business

01 Nov 2008 - 31 Aug 2010
Lecturer,
K.R. Mangalam Institute of Mgmt,
Kailash Colony, New Delhi

01 Jan 2008 - 31 Oct 2008
Lecturer,
Indigan Institute of Retail Training,
South Ext., New Delhi

01 Sep 2003 - 31 Dec 2007
Sr. Mgmt Faculty,
VAG Mgmt Services,
South Ext, New Delhi

01 Aug 2002 - 31 Aug 2003
Asst. Manager,
CPL Automobiles,
-

01 Jan 2002 - 31 Jul 2002
Scheduling & Billing Executive,
T.V. Today Network-Aaj Tak,
-
Publications
“A Study on Consumer buying behavior for Retail Industry: Understand the Influence of Social Class, Reference Groups & Green” ,
Research India Publications

"A Study on trends of FDI in Indian Economy from FY 2000 – 2009: Special Empasis on US & China” ,
MaMillan Publishers India Ltd., Advanced Research Series

“Customer Perception & Satisfaction in Organized Retail: An Exploratory Study on Shopping Malls” ,
NSB Management Review

"Consumer Preferences towards service industry: A study of Factors Affecting Selection of Hotels and Restaurants" ,
Indian Journal of Marketing

Retailing and Branding of Vegetables and Fruits – An exploratory study ,
Pranjana: The Journal of Management Awareness

"Recession-proof your business: A study on Marketing Strategy” ,
Yayu Education

Use of Information and Communication Technology(ICT) in Education ,
Excel India Publishers

A Study on Consumer Buying Behaviour for Retail Industry:Understand the Influence of Social Class, Reference Groups & Green ,
International Journal of Economic and Management Strategy (JEMS)

Neuro Marketing: Strategy to Gain Sustainable Competitive Advantage ,
AMRIJ

Neuro Marketing ,
AMRIJ

INTEGRATING SUSTAINABILITY WITH MARKETING: AN EMERGING PARADIGM OF SUSTAINABLE DEVELOPMENT ,
Shanlax International Journal of Management

The Emerging Green Consumers - A Review on Morphing Consumer Preferences ,
Vimarsh - An Endeavour to Share Knowledge

Creating Opportunities for Marketing Sustainable Products

Understanding the impact of lifestyle on sustainable consumption behavior: a sharing economy perspective ,
Emerald Publishing

Underpinning the emergence of sustainability marketing: A comprehensive review of literature & future research agenda ,
Penerbit UMT

An Insight to Green Marketing in India – A conceptual study ,
FORUM FOR INTELLECTUAL ACADEMICIANS AND RESEARCHERS PUBLICATIONS

Sustainable Tourism: An attempt to facilitate Sustainable Development Goals – A Conceptual Study ,
Rudraram, Patancheru Mandal, Sangareddy Dist. Telangana, India

“A STUDY ON FUNCTIONAL FOOD CHOICES AMONG CONSUMERS – OPPORTUNITIES AND CHALLENGES ,
ISPEC Publishing House

FACTORS DETERMINING CONSUMER PURCHASE INTENTION FOR GREEN & SUSTAINABLE PRODUCTS – AN EMPIRICAL STUDY ,
INSPIRA

"GREEN CONSUMER” SEGMENTATION: A REVIEW ,
Non Olympic Times

Consumers' lifestyle of health and sustainability as determining factor of purchase behaviour for sustainable products: an empirical analysis ,
Inderscience

Modelling the predictors of consumers’ willingness to pay premium price for sustainable products ,
Emerald Publishing Limited

Efforts are made but food wastage is still going on: a study of motivation factors for food waste reduction among household consumers ,
Emerald Publishing Limited

Consumer adoption of green hotels: understanding the role of value, innovation, and involvement ,
Taylor & Francis Group

FACTORS DETERMINING CONSUMERS PURCHASE INTENTION TOWARDS NATURAL COSMETICS – A REVIEW ,
INSPIRA

SUSTAINABLE CULTURAL TOURISM – AN EXPLORATORY STUDY IN INDIA ,
IKSAD Publications

Understanding Electronic Waste (E Waste) Management - An Overview ,
G R Damodaran Academy of Management, Neelambur, Coimbatore

Factors Determining Learners’ Satisfaction In E-Learning – A Conceptual Study ,
Youth Economics Association

Examining the enablers of sustainable entrepreneurship – an interpretive structural modelling technique ,
Emerald Publishing

Sustainable E-Service Quality in Tourism: Drivers Evaluation Using AHP-TOPSIS Technique ,
MDPI

Marketing Analytics: Concept, Applications, Opportunities, and Challenges Ahead ,
CRC Press

Examining consumer purchase intention towards organic food: An empirical study ,
Elsevier Ltd

Examining the effect of perceived risk, self-efficacy and individual differences on consumer intention to use contactless mobile payment services ,
Emerald Publishing

CONSUMER’S PURCHASE INTENTION OF ELECTRIC VEHICLES IN INDIA ,
INSPIRA

Motivation factors for food waste reduction ,
DLG-Verlag GmbH Frankfurt, Germany

Understanding Artificial Intelligence in Marketing – A Conceptual Study ,
International Scientific Research Solution
Patents
Political Marketing model to Reconcile Marketing ,,India - Provisional ( 202241002213 )
Conferences attended
5th International Conference on Business Challenges & Strategies in Emerging Global Scenario-(ICBCS)
Organized By :PCTE, Ludhiana

“New Global Economic Order: Challenges and Opportunities”
Organized By :JK Business School, Gurgaon

“Recent Trends in Management, Technology and Environment”
Organized By :S.D.College of Engg. & Technology & S.D. College of Management Studies

Excellence in Store Operations (ESOps)” - Enabling efficient and profitable retail store management
Organized By :Retailers Association of India

National Seminar on Management of Small Scale Industries in the Era of Globalization
Organized By :Government College Ambala Cantt.,

3rd National Research Conference
Organized By :ALL INDIA MANAGEMENT ASSOCIATION - Centre for Management Education

4th PIMG National Conference on "Innovation and Adaptability: Twin Engines of Sustained Growth”
Organized By :Prestige Institute of Management, Gwalior

National Seminar on "Emerging Trends in Banking and Financial Sector in India"
Organized By :by Department of Applied Economics, Lucknow University

Library & Information Technology: Driving Management Education
Organized By :NICME

National Conference on "Emerging Issues In Marketing: Challenges & Perspectives”
Organized By :Banarsida Chandiwala Institute of Professional Studies

Recent Advances in Research Methodology & Data and Analytical Tools”
Organized By :All India Management Association

“Progressive Techniques for Management Educators”
Organized By :Bangalore Business School, Delhi campus

Orientation Programme of “Diploma In Retailing”
Organized By :Indira Gandhi National Open University & Retail Association of India (RAI)

XIIth International Conference 2018 on “Entrepreneurship, Innovation & Good Governance for Global L
Organized By :PIMR

International Conference on Interdisciplinary Research for Sustainable Development
Organized By :NITTTR Chandigarh

Marketing Strategies for Sustainability
Organized By :IMT

Impact of EVOM on Consumer Purchase Intention for Natural Cosmetics: An Empirical Study
Organized By :PAHER University, Udaipur

“Green Consumer” Segmentation: A Review
Organized By :Sanskrithi Business School

Organic Food Revolution in Indian Food Market – Empirical Evidence
Organized By :International Institute of Knowledge & Research

An Insight to Green Marketing in India – A conceptual study
Organized By :Dr.B.R.Ambedkar University

“FACTORS DETERMINING CONSUMER PURCHASE INTENTION FOR GREEN& SUSTAINABLE PRODUCTS – AN EMPIRICAL STUD
Organized By :Inspira Research Association

IMPACT OF LIFESTYLE ON CONSUMPTION BEHAVIOUR FOR GREEN PRODUCTS – EXTENDING THE THEORY OF PLANNED BE
Organized By :Inspira Research Association

“A STUDY ON FUNCTIONAL FOOD CHOICES AMONG CONSUMERS – OPPORTUNITIES AND CHALLENGES
Organized By :ASMB University - KAORU ISHIKAWA CONGRESS

Sustainable Tourism: An attempt to facilitate Sustainable Development Goals – A Conceptual Study
Organized By :GITAM Hyderabad Business School

Understanding Electronic Waste (E Waste) Management - An Overview
Organized By :G R DAMODARAN ACADEMY OF MANAGEMENT

SUSTAINABLE CULTURAL TOURISM – AN EXPLORATORY STUDY IN INDIA
Organized By :IKSAD

Understanding consumers intention for organic food consumption
Organized By :Modern Group of Institutions

Sustainable Consumption Behavior: Investigating Consumers Purchase Intention For Organic Fruit and V
Organized By :National Institute Technology Hamirpur, Himachal Pradesh, India

A STUDY ON HEALTHY LIFESTYLES AMONG CONSUMERS
Organized By :KTO Karatay University, Konya, Türkiye

Bibliometric Analysis & Writing Bibliometric Paper
Organized By :MBien Analytica and Systems

UNDERSTANDING SUSTAINABLE MARKETING PRACTICES
Organized By :SHRI RATANLAL KANWARLAL PATNI GIRLS’ COLLEGE, KISHANGARH Ajmer, Rajasthan, India

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