Faculty Detail

Dr Pallavi Agnihotri

Assistant Professor- III

Amity College of Commerce & Finance

Qualifications
Graduation : B.Sc(PCM)-2007,Chhatarpati Shahuji Maharaj University, Kanpur

Post Graduation : MBA(HR and Marketing)-2009,Dr. A P J Abdul Kalam Technical University

Doctorate : Ph.D.(Sustainable Consumer Bhaviour)-2022,GLA University, Mathura
Experience
02 Jan 2024 - Present
Assistant Professor- III,
Amity College of Commerce & Finance

03 Aug 2010 - 25 Jul 2023
Associate Professor,
Pranveer SIngh Instittue of Technology,
Kanpur

20 Aug 2009 - 30 Jul 2010
Lecturer,
Naraina College of Engineering and Technoloigy,
Kanpur
Publications
Virtual bonds and actual transactions”: investigating the impact of virtual influencers' credibility on buying behavior through virtual engagement ,
Emerald Publications

Virtual bonds and actual transactions”: investigating the impact of virtual influencers' credibility on buying behavior through virtual engagement ,
Emerald Publications

Does Effective Handling of Negative E-Word of Mouth on Social Media Influence Customers' Behavioral Intentions in the Context of Online Travel Agencies ,
Emerald Publications

Naturals Salon: Growth and Expansion Dillemma ,
Ivey Publishing

Naturals Salon: Growth and Expansion ,
Ivey Publishing
Conferences attended
International Conference on Entrepreneurship, Innovation and Leadership
Organized By :Amity College of commerce and finance

UG Research Conclave
Organized By :Amity University Noida

Essentials of Research and Teaching: Modern Tools and Techniques
Organized By :Amity University Noida

Enhancing Leadership skills through responsibility, delegation & decisiveness.
Organized By :National Institute of Banking Studies & Corporate Management
Scholary Activities
UG Research Conclave
Organized By :Amity University Noida

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