Faculty Detail

Ms Mona Chaudhary

Asst. Professor (Grade - III)

Amity School of Business

Qualifications
Graduation : B.Com.(Economics)-1992,University of Pune

Post Graduation : MBA(Marketing)-1994,North Maharashtra University
Experience
04 Jul 2011 - Present
Asst. Professor (Grade - III),
Amity School of Business

01 Jul 2007 - 30 Jun 2011
Asst. Professor,
Institute of Management Education,
Institute of Management Education,G.T. Road, Ghaziabad

01 Jul 2005 - 30 Jun 2007
Lecturer,
Institute of Business Management & Research, Pune,
Pune

01 Jul 2002 - 30 Jun 2005
Research Supervisor, Dealership Assesment, HMIL,
Prastut Consulting Pvt Ltd.,
First Floor 314E, Sushant Shopping Arcade, Sushant Lok-I, Gurgaon

01 Jul 2001 - 30 Jun 2002
Lecturer,
Institute of Management & Research,
Jalgaon

01 Jan 1994 - 30 Jun 2001
Lecturer,
G.M.N. College, Ambala Cant,
Ambala Cant
Publications
Success of Dairy Industry – Supply Chain Management Perspective ,
Macmillan Publications

Innovative Practices at Thomsan ,
American Journal of Economics & Business Administration

Innovative Techniques at Thomsan ,
Mac millan Publications

Product Placements in Movies – An Emerging Element of Integrated Marketing Communication ,
Wisom Publications

Getting Direct & Personal : Below the Line Initiatives by Shipra Mall

Consumer Satisfaction Attitude Towards Telecom Service : A Study of Consumers ,
IBR

Introduction of Sales Automation in PepsiCo India ,
International Journal of Sales & Marketing (IASET)

Sales Automation in Snack Food Industry in India ,
Zenith International Research & Academic Foundation (ZIRAF)

Perception of the Retailers Towards Below The Line Marketing ,
International Journal Of Scientific Research

Perception of Young Consumers Towards Cause Marketing of FMCG Brands ,
International Journal of Scientific Research (IJSR)

• Sales Automation in Snack Food Industry in India ,
ZIJBEMR

Perception of Retailers Towards BTL Initiatives ,
International Journal of Scientific Research

Nokia : Will the King Roar Again ,
ZIJBEMR

Perception of Young Customers towards Cause Related Marketing ,
International Journal of Sales & Marketing Management Research and Development

Introduction of Sales Automation in PEPSICO INDIA ,
International Journal of Sales and Marketing Management

Perception of Consumers Towards M-Commerce ,
IIM, Ahmedabad

Karbonn Mobile - A Quick Gainer in Smartphone Market ,
Bloomsbury

Perception of Consumers Towards M-Commerce ,
Indian Institute of Management Ahmedabad

WASTE MANAGEMENT INITIATIVES IN INDIA FOR HUMAN WELL BEING ,
European Scientific Journal

Karbonn Mobile - A Quick Gainer in Smartphone Market ,
Bloombury India

TRANSFORMING DIGITAL RESOURCES INTO NEW SOURCES OF REVENUE THROUGH DIGITAL PAYMENT ,
International Journal of Enhanced Research in Management & Computer Applications

Issues & Challenges in E-Waste Management in India: Gap Between Theory & Practice ,
IUP Publications

Slowing Down of Starbucks in India: Going safe or Loosing the Game? ,
bharti publications

Patanjali : Emergence of a New Star on The Indian FMCG Horizon ,
Indian Journal of Marketing

How Yoga Guru Created a Multi- Billion Empire ,
Bloombury India

Investigation of Competitive Dynamics of Life Insurance in India: Key Success Factors of LIC ,
Bloombury India

IRCTC Revamps Services : Challenges And Opportunities Ahead ,
Bloomsbury

Issues and Challenges in E-Waste Management in India: A Gap between Theory and Practice ,
SSRN´s eLibrary

The Alley of Enhanced Employee’s Productivity- An Assessment Through The Relationship of Job Satisfaction and Organizational Commitment ,
Bharti Publications

Dance to Fitness : Unleashing a New Era of Fitness ,
BLOOMSBURY

Dance to Fitness : Unleashing a New Era of Fitness ,
BLOOMSBURY

A study on career aspirations and its relationship with the academic performance of undergraduate management students: are they realistic? ,
Inderscience Publishers

Sustainability Through Breakthrough Management ,
Bharti Publications

Underutilized Product Innovation - A Case Study of Clean India Ventures ,
BLOOMSBURY

JMR Delivering Food From Your Hometown ,
BLOOMSBURY

Entrepreneurial attitude: a gender study among management students in India ,
Inderscience

Innovation, sustainability, and business models ,
IGI Global

Strategic Flexibility of IRCTC in Commercialization of Indian Railways ,
Sage Publications

Emotion Analysis of Consumer Experience of Spiritual Brands ,
IEEE

Customer Centricity or Spritual Influence : What Drives Consumption of Spiritual Brands ,
BLOOMSBURY

Measuring Sentiments of Spiritual Brands Using Social Media Reviews ,
WISDOM PUBLICATIONS
Projects
Dealership Assessment Programme of Hyundai Motors India Ltd.(Prastut Consulting Pvt. Ltd.)
The dealers of Hyundai Motors were assessed against the policy & standards being set by ythe company.The survey involved mystry shopping.by (Hyundai Motors)
Conferences attended
Faculty Training Programme on Usage of Prowess
Organized By :Amity University

Global Leadership Summit
Organized By :Amity Business School

Liberalization in Retail - The Road Ahead
Organized By :Amity Business School

‘Challenges and Opportunities for Indian Industries after two decades of Liberalization’
Organized By :Amity Business School

International Conference on Business Cases
Organized By :Institute of Management Education

International Conference on Business Cases
Organized By :Institute of Management Education

Business Cases
Organized By :Amity University, Lucknow

Workshop on Life Saving
Organized By :Amity University, Noida

Competitive Intelligence Is The Future
Organized By :Amity Institute of Competive Intelligence & Strategic Management

Amity Academic Structure & System
Organized By :Amity Academic Staff College

Marketing in Emerging Economies
Organized By :IIM Ahmedabad

ICMC 2014
Organized By :BIMTECH, Greater Noida

INCOM 2014
Organized By :Nirma University

INCOSYM 2015
Organized By :Symbiosis Centre For Management Studies Noida

7th PAN IIM World Management Conference
Organized By :IIM Rohtak

International Marketing Conference
Organized By :IIM Shillong

ICEIL 2020
Organized By :Amity University

ICMC 2021
Organized By :BIMTECH India

13th ICMC 2023
Organized By :BIMTECH Greater Noida

Sentiment Analysis of Spiritual Brands Using Social Media Reviews
Organized By :BIRLA INSTITUTE OF TECHNOLOGY, MESRA (RANCHI) Noida Campus

Two Weeks Online Faculty Development Programme on Quantitative and Qualitative Research Methods
Organized By :BIRLA INSTITUTE OF TECHNOLOGY, MESRA

INTERNATIONAL CONFERENCE ON COMPUTATION, AUTOMATION AND KNOWLEDGE MANAGEMENT - (ICCAKM-2023)
Organized By :Amity University
Scholary Activities
Global Leadership Summit
Organized By :Amity Business School

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