Amity University Uttar Pradesh has partnered with Indian Technical and Economic Cooperation(e-ITEC) Program, sponsored by Ministry of External Affairs, Government of India, to conduct Training Programs for professionals from across the globe on various topics such as “Digital Marketing Analytics for Today's World”, “In - Service Training of Editors & Journalists of Maldives” and “Leading Digitally Connected Supply Chains of the Future”, amongst others.
The Three-week Training Program on “Digital Marketing Analytics for Today’s World”, is being organized from 8th August- 2nd September 2022, virtually. The Program aims to introduce participants to the basics of digital marketing and provide insights to develop a framework for designing effective digital and social media strategies. It also aims to provide the foundation needed to apply data analytics to real-world challenges that marketers confront daily. The Program includes participation from working professionals from 18 different countries including Malaysia, Morocco, Nepal, Tanzania, Ethiopia, Nepal, Iraq, Kenya, Palestine and Cambodia, amongst others.
Highlighting the significance of the Training Program, Dr. (Prof.) Balvinder Shukla, Vice Chancellor, Amity University Uttar Pradesh, said, “This hands-on workshop aims to provide an end-to-end perspective of the digital marketing ecosystem and will equip participants with the necessary skills to design and execute revenue-generating digital marketing strategies. In addition to intensive sessions by expert trainers, this workshop also includes sessions with seasoned industry practitioners, which be highly beneficial for the participants.”
Expressing extreme pleasure on this collaboration, Dr. Nitin Batra, CEO, Amity Institute of Training and Development, said, “Amity is extremely delighted to partner with e-ITEC Program. Amity is a global organization with its presence across 10 countries worldwide and Amity Institute of Training Development conducts several training programs for corporates, working professional, PSU’s and Government bodies, globally and is a full-scale knowledge provider focused on building individual strengths and enhancing organizational effectiveness in an ever-changing global environment. Amity’s training solutions leverage a variety of learning tools specially selected for international participants which include case studies, field visits, interaction with domain experts, video and scenarios to convert learning into performance.”
Through this Training Program, participants will be able to plan and execute digital marketing strategies, understand valid and reliable ways to collect, analyse, and visualize data from the web, create digital marketing campaigns using tools that are used in the industry and analyse data using different software for developing effective marketing strategies, companies and countries.The Training Program, consisting of four modules, has been designed to ensure complete practical training with an emphasis on leveraging insights for the digital marketing funnel to reach customers to enhance engagement, measure, analyze, and optimize campaigns using in-demand metrics and best practices, focus on new technologies, changed analytics, and new research on consumer insights and plan and implement search engine and social media campaigns in simulated environments.
During the three-week Training Program, various sessions on topics such as “Consumer Buying process”, “Digital Marketing Ecosystem”, “Search Engine Optimization” and “Data Visualization Tools”, will also be conducted amongst others.