Dr Ruchika Jeswal

Asst. Professor (Grade - III)

Amity School of Business
 
  • Academic Area

    Marketing Management

  • Teaching Interests

    CRM
  • Qualifications

    Graduation : B.Sc(Biochemistry)-1995,Aligarh Muslim University, Aligarh

    Post Graduation : M.Sc(Biochemistry)-1997,Aligarh Muslim University, Aligarh

    Post Graduation : MBA(Marketing)-1999,Lucknow University

    Doctorate : Ph.D.(Management)-2016,Aligarh Muslim University, Aligarh

    NET : NET (lLife sciences)-1997,UGC NET

  • Experience

    04 Aug 2014 - Present
    Asst. Professor (Grade - III),
    Amity School of Business

    04 Sep 2006 - 02 Aug 2014
    Asstt. Prof.,
    IMS,Ghaziabad ,


    02 Jan 2003 - 01 Aug 2006
    Lecturer,
    IPEM,Ghaziabad,


    01 Sep 2002 - 31 Dec 2002
    Lecturer,
    KIIT,Ghaziabad,


  • Current Courses Taught

    Management in Action - Social Economic and Ethical Issues

    Managing Customer Relationships

    Marketing in Digital Age

    Summer Internship

  • Research Interests

    CRM and SME
  • Publications

    Relationship Retailing with Reference to Shopper’s Stop ,
    Journal of IIIT Allahabad.

    Relationship Retailing with Reference to Shopper’s Stop ,
    Journal of IIIT Allahabad.

    The Invisible CEO by AG Krishnamurthy ,
    Apeejay Business Review

    “Customer Relationship Management – Its role in enhancing the Competitiveness of Small and Medium Enterprises” ,
    of Hindustan Institute of Management & Computer Studies, Mathura

    ) “Customer Relationship Management – Its role in enhancing the Competitiveness of Small and Medium Enterprises”

    Customer Relationship Management – Its role in enhancing the Competitiveness of Small and Medium Enterprises

    Role of SME in Indian Economy ,
    IIT Rorkee

    Corporate Social Responsibility at FAB India ,
    GFJMR – Ganpat University Faculty of Management Studies Journal of Management and Research

    Customer Relationship Management in Small and Medium Enterprises-A study ,
    AAYAM

    Customer Relationship Management for Services-An Integral Relationship ,
    Gautam Buddha University

    “ Customer Relationship Management by N H Mullick ,
    FBR, Journal of Fortune Institute of International Business.

    CRM initiatives at Prabhatam ,
    Bharti Publications, New Delhi

    Customer Relationship Management : A Conceptual Approach ,
    Galgotia Publication

    Competitiveness of Indian Commercial Banks- An application of Data Envelopment Analysis ,
    Amity

    Challenges & Emerging Issues with Women Entrepreneurs- An Indian Context” ,
    Amity

    Dance to fitness: Unleashing a New Era of Fitness ,
    BloomsBury Publication

    Challenges and Issues with Women Entrepreneurs: An Indian Context ,
    AIBS

    A study on career aspirations and its relationship with academic performance of undergraduate management students: are they realistic ,
    International Journal of Education Economics and Development

    Social Innovation and Waste Management: A Study of Clean India Ventures” ,
    CMS, Jain University, Bengaluru

    Emergence and Rise of OTT Platforms in India – An Empirical Investigation among the Youth in Delhi-NCR

  • Activities

    Qualified CSIR-UGC NET held in 1997.

  • Conferences attended

    Marketing of Services in Global Scenario:Issues and Challenges
    Organized By :Gautam Buddha University

    Emerging Challenges for Sustainable Business
    Organized By :IIT, Roorkee

    Advances in Research Methods & Analytical Tools
    Organized By :AIMA

    Training of Trainers
    Organized By :NIESBUD

    Research Paper Writing cum Publishing Workshop
    Organized By :JIMS, Vasant Kunj

    Whole Brain Thinking
    Organized By :NIESBUD

    SPSS & Research Methods
    Organized By :Gautam Buddha University

    Internal Auditor Training Program on ISO 9001:2008
    Organized By :IMS, Ghaziabad

    Developing Facilitation Skills for Teaching and Training
    Organized By :IMS, Ghaziabad

    Social Innovation and Waste Management : A Study of Clean India Ventures
    Organized By :Jain University, Bangalore

    Emergence and Rise of OTT Platforms In India - An Empirical Investigation into the youth in Delhi-NC
    Organized By :Delhi University

  • Short Description

    Marketing