Dr Sujata Khandai

Dy. Dean (Academics)/ Offg. Director, ACCF

Amity College of Commerce & Finance
 
  • Experience

    21 Sep 2015 - Present
    Dy. Dean (Academics)/ Offg. Director, ACCF,
    Amity College of Commerce & Finance

  • Publications

    Consumer Behaviour: In Indian Contex ,
    Galgotia Publications, New Delhi

    Consumer Behaviour: In Indian Context ,
    Asian Academy of Management Journal

    Impact of Religion on Buying Behavior of Indian Consumers”, International Journal of Arts and Sciences ,
    International Journal of Arts and Sciences

    The Perennial Debate: Standardization or Adaptation of International Marketing Strategy ,
    Indian Journal of Management Science

    Visual Merchandising as an Antecedent to Impulse Buying: An Indian Perspective ,
    International Journal of Business & Management Studies

    Efficacy of Celebrity Endorsement Advertisements and its Impact upon Consumers’ Brand Preference and Purchase Decisions: An Indian Perspective ,
    International Journal of Knowledge, Culture and Change Management

    Impact of Television Commercials Upon the Purchase Behavior of Urban Indian Children ,
    International Journal of Marketing & Technology

    Impact of Television Commercials Upon the Purchase Behavior of Urban Indian Children ,
    International Journal of Marketing & Technology

    Measuring the Effectiveness of Marketing in Indian Organizations: An Exploratory Study ,
    International Journal of Interdisciplinary Thought

    Measuring Marketing Productivity: Marketers' Imperative ,
    Management and Labour Studies

    Shopping Typology of the Generation Y Consumer in India ,
    International Journal for Arts & Science (IJAS), Presented at Harvard University in Cambridge,USA

    Religion and its Impact upon Shopping Behavior: A Study of Indian Consumers ,
    International Journal for Arts & Science (IJAS) conference at Anglo-American University, Prague, Cze

    Brand Personality Scale: How Do Indian Consumers Interpret The Personality Dimensions ,
    Clute Institute Academic International Conference at Las Vegas, USA

    Visual Merchandising as an Antecedent to Impulse Buying ,
    International Journal for Arts & Science (IJAS) conference at Harvard University in Cambridge, USA

    Efficacy of Celebrity Endorsement Advertisements and its Impact upon Consumers ,
    International Conference on Knowledge, Culture and Change Management at Universidad San Pablo, SPAIN

    Brand Rejuvenation: Imparting the Brand with a Fresh Lease of Life ,
    presented at National Conference at Guru Gobind Singh Indraprashta University, Delhi

    Measuring the Effectiveness of Marketing in Indian Organizations: An Exploratory Study ,
    presented at the International Journal for Arts & Science (IJAS) , USA

    Tactical to Strategic: Transforming Procurement ,
    Pravara Management Review

    Delivering Customer Value and Satisfaction through Service Quality ,
    International Journal of Applied Business and Economic Research

    Buying Behaviour of Millennial Women: A Cross-Regional Analysis ,
    International Journal of Applied Business and Economic Research

    Shopper Typology of Generation Y Consumer in India ,
    International Journal of Applied Business and Economic Research

    Ethical Leadership, Trust in Leader and Creativity: The Mediated Mechanism and an Interacting Effect ,
    Journal of Management & Organization

  • Projects

    "The ‘GI’ tag Imperative: Towards Sustainability & Raising Income level of Weavers." (Indian Council of Social Science Research )
    Impactful Policy Research in Social Science (IMPRESS) aims to encourage social science research in policy relevant areas so as to provide vital inputs in policy-formulation, implementation and evaluation. The IMPRESS is an initiative of the Ministry of Human Resource Development, Government of India and is being implemented by the Indian Council of Social Science Research. The basic idea to encourage policy research in social sciences is to have visible impact on polity, economy, society, cultuby (Ministry of Human Resource Development)

  • Conferences attended

    7th International Conference on Economics, Trade & Development
    Organized By :Université Paris-Sud