Dr Sujata Khandai

Dy. Dean (Academics)/ Offg. Director, ACCF

Amity College of Commerce & Finance
 
  • Experience

    21 Sep 2015 - Present
    Dy. Dean (Academics)/ Offg. Director, ACCF,
    Amity College of Commerce & Finance

  • Publications

    Consumer Behaviour: In Indian Contex ,
    Galgotia Publications, New Delhi

    Consumer Behaviour: In Indian Context ,
    Asian Academy of Management Journal

    Impact of Religion on Buying Behavior of Indian Consumers”, International Journal of Arts and Sciences ,
    International Journal of Arts and Sciences

    The Perennial Debate: Standardization or Adaptation of International Marketing Strategy ,
    Indian Journal of Management Science

    Visual Merchandising as an Antecedent to Impulse Buying: An Indian Perspective ,
    International Journal of Business & Management Studies

    Efficacy of Celebrity Endorsement Advertisements and its Impact upon Consumers’ Brand Preference and Purchase Decisions: An Indian Perspective ,
    International Journal of Knowledge, Culture and Change Management

    Impact of Television Commercials Upon the Purchase Behavior of Urban Indian Children ,
    International Journal of Marketing & Technology

    Impact of Television Commercials Upon the Purchase Behavior of Urban Indian Children ,
    International Journal of Marketing & Technology

    Measuring the Effectiveness of Marketing in Indian Organizations: An Exploratory Study ,
    International Journal of Interdisciplinary Thought

    Measuring Marketing Productivity: Marketers' Imperative ,
    Management and Labour Studies

    Shopping Typology of the Generation Y Consumer in India ,
    International Journal for Arts & Science (IJAS), Presented at Harvard University in Cambridge,USA

    Religion and its Impact upon Shopping Behavior: A Study of Indian Consumers ,
    International Journal for Arts & Science (IJAS) conference at Anglo-American University, Prague, Cze

    Brand Personality Scale: How Do Indian Consumers Interpret The Personality Dimensions ,
    Clute Institute Academic International Conference at Las Vegas, USA

    Visual Merchandising as an Antecedent to Impulse Buying ,
    International Journal for Arts & Science (IJAS) conference at Harvard University in Cambridge, USA

    Efficacy of Celebrity Endorsement Advertisements and its Impact upon Consumers ,
    International Conference on Knowledge, Culture and Change Management at Universidad San Pablo, SPAIN

    Brand Rejuvenation: Imparting the Brand with a Fresh Lease of Life ,
    presented at National Conference at Guru Gobind Singh Indraprashta University, Delhi

    Measuring the Effectiveness of Marketing in Indian Organizations: An Exploratory Study ,
    presented at the International Journal for Arts & Science (IJAS) , USA

    Tactical to Strategic: Transforming Procurement ,
    Pravara Management Review

    Delivering Customer Value and Satisfaction through Service Quality ,
    International Journal of Applied Business and Economic Research

    Buying Behaviour of Millennial Women: A Cross-Regional Analysis ,
    International Journal of Applied Business and Economic Research

    Shopper Typology of Generation Y Consumer in India ,
    International Journal of Applied Business and Economic Research

    Ethical Leadership, Trust in Leader and Creativity: The Mediated Mechanism and an Interacting Effect ,
    Journal of Management & Organization