Dr Bhawna Agarwal


Amity College of Commerce & Finance
  • Qualifications

    Graduation : B.Sc(Physics, Mathematics & Statistics )-1994,College of Science

    Post Graduation : M.Sc(Statistics )-2002,College of Science

    Doctorate : Ph.D.(Statistics )-2006,Veer Narmad South Gujarat University

  • Experience

    08 Feb 2016 - Present
    Amity College of Commerce & Finance

    02 Jul 2012 - 02 Jan 2016
    ABES Institute of Technology,

    22 Jan 2007 - 15 Jun 2012
    IILM Institue for Higher Education,

    03 Jul 2005 - 06 Jan 2007
    Kumar College,

    10 Jul 2002 - 12 Mar 2005
    Institute of Mathematical Sciences,

  • Current Courses Taught

    Legal Aspects of Management

    Statistics for Management

  • Publications

    Brand Personality Scale: How Do Indian Consumers Interpret the Personality Dimensions? ,
    Asian Academy of Management Journal

    - Intellectual Capital Disclosures in IPO Prospectuses of Indian Companies ,
    International Journal of Social Sciences and Management

    Shopper Typology of Generation Y Consumer in India ,
    Serial Publications

    Regression Coefficient for Finite Population in case of Probability Proportional to Size without Replacement (PPSWOR) ,
    : Krishi Sanskriti Publications

    Estimation from Super-Population in case of Finite Population with Incomplete Sampling Frame ,
    Research and Scientific Innovation Society

    Religion and Its Impact upon Purchase Behaviour: A Study of Indian Consumers ,
    International Journal of Arts & Sciences

    Visual Merchandising as an Antecedent to Impulse Buying: An Indian Perspective ,
    The Social Sciences Research Society

    - Investigating the Impact of Celebrity Endorsement by Banking Sector on Consumer’s Attitude towards availing their Offered Services ,
    ERM Publications

    An Investigation into Impulsive Buying Behaviour: A Study of Urban Consumers in Delhi/NCR ,
    ERM Publications

    A Study of Millennials Preferences for Social Media Advertising in Delhi NCR ,
    Associated Management Consultants Private Limited

    An Empirical Study on Millennials Perceived Value and Attitude Towards Social Media Advertising: A Structural Equation Modelling Approach ,
    Sage Publications, USA

    - Investigating the Impact of Celebrity Endorsement by Banking Sector on Consumer’s Attitude towards availing their Offered Services ,
    in International Journal of Management Studies – International Peer Reviewed Journal (Print ISSN: 22

    Support perceptions, flexible work options and career outcomes: a study of working women at the threshold of motherhood in India ,
    Emerald Publishers

    Consumers’ Buying Behavior towards the Sales Promotion Tools in Retail Outlets ,
    Serial Publications

    Culture and Personality: A Study of Impulsive Buying Behavior of Indian Consumers ,
    Blue Eyes Intelligence Engineering & Sciences Publication (BEIESP)

    Review of book Who Cheats and How? Scams, Frauds and the Dark Side of the Corporate world ,
    Association of Management Development Institutions in South Asia (AMDISA)

    Impact of Source Credibility Attributes of Celebrity Endorsement on Purchase Intention of Consumers in Indian Banking Sector ,
    Serial Publications, India

    Buying Behavior towards Point-of-Sales Promotions: An Empirical Study ,
    The Mattingley Publishing Co., Inc,

    An Empirical Study on Determining the Effectiveness of Social Media Advertising: A Case on Indian Millennials ,
    IGI-Global, USA

    Consumers’ Buying Behavior towards Point-of-Sales Promotion: a Literature Review ,
    TJPRC Pvt. Ltd.

    Impact of Social Media Advertising on Millennials buying behavior ,
    Inderscience Publishers Ltd.

    – Impulse Buying Behaviour in Retail Stores: An Empirical Study ,
    Impact Journals

    Investigating the effect of the credibility of celebrity endorsement on the intent of consumers to buy digital wallets in India ,
    Ashwin Anokha Publications and Distributors

    Investigating the Impact of Celebrity Endorsement on Consumers’ Purchase Intention towards Online Travel Service Industry in India ,
    KTU Distance Education Research and Application Center

  • Short Description

    I am Dr. Bhawna Agarwal, Ph.D. in Statistics and having 13+ years of teaching, research and administration experience.