Dr Mamta Mohan

Professor

Amity International Business School
 
  • Qualifications

    Graduation : B.A.(-)-1993,Agra University

    Post Graduation : M.A.(-)-1995,Agra University

    Post Graduation : PGDBM(marketing and HR)-1998,jaipuria institute of management, LKO

    Doctorate : Ph.D(Management)-2013,Dr BR Ambedker university , Agra

  • Experience

    28 Jun 2002 - Present
    Professor,
    Amity International Business School

    01 Aug 1999 - 27 Jun 2002
    Faculty,
    AIMA Nodal Centre,
    Noida

    01 Jan 2001 - 27 Jun 2002
    Project Manager for turn key projects,
    Educomp Datametics Pvt Ltd, Delhi,
    Hemkunt Tower, 13/14 Floor, karol Bagh , Delhi

    01 Jun 2000 - 31 Dec 2000
    Faculty,
    Institute of Management Studies, Noida,
    Noida

    01 Aug 1999 - 30 Mar 2000
    Faculty,
    Maharishi Institute of Management,
    Noida

    07 Apr 1998 - 31 Jul 1998
    Account Executive (Compaq),
    Intec Software Services, New Delhi ,
    6 A, Poorvi Marg, Vasant Vihar, New Delhi

    01 Jun 1995 - 31 Jul 1996
    Office Executive,
    M/s. Mughal Gas Service,
    Agra

  • Current Courses Taught

    Marketing Management

  • Publications

    Consumer Ethnocentrism and Preference for Foreign Products in India

    Consumer Ethnocentrism and Preference for Foreign Products in India ,
    Fortune Institute of International Business

    “A study of women’s dress preferences in buying decisions based on lifestyle and age in NCR” ,
    Apotheosis , Journal of Business Research

    Mall Management: An analysis of consumer footfall patterns in shopping malls in India ,
    International journal of Scientific and research publications

    Shopping Malls in India: factors effecting Customer's Behaviour ,
    Internationa Multidisciplinary E-Journal

    Indian Carpet Industry A study of Hand knotted carpets ,
    International Journal of Current Research

    E-Retail:A study of online Shopping behaviour ,
    International Journal of Current Research

    An In- depth Study of demographic and psychographics of online shoppers ,
    STM journal, A Division of Consortium e-Learning Network Pvt. ltd

    The Impact of Strategic Branding and service Quality. ,
    Journal of IMS group. 14 (1)

    Low cost distribution channel: Project Shakti ,
    Innovations in Management, dream tech publications

    Growth Strategies for Indian Economy- in time of turbulence. ,
    The Executive times” Business & Beyond.

    Low cost distribution channel: Project Shakti ,
    Innovations in Management.

    HLL- riding high on low cost Distribution Channel ,
    Strategic Marketing by Anderson Vincaze. Dream Tech Publication.

    Consumer Behavior & brand Preference for Cars. ,
    Consumer Behavior by Hennery Assel.

    Cure and Care. ,
    PIMR monograph series.

    Determining the factors affecting the Mall Shopping behaviour of Indian Consumer ,
    presented at International Conference on e-business/ Manipal University.

    A study of consumer mall shopping behaviour in India. ,
    Paper presented at 15th International Business Horizon, Inbush Era /the university of North Hampton

    New paradigms in Indian healthcare: innovative solutions for the developing markets. ,
    Paper presented at 15th International Business Horizon, Inbush Era /the university of North Hampton

    Flipkart sustaining a cartwheel; A tight rope walk. ,
    Paper presented at International Conference on sustaining success/GLA University.

    Financial strategies in wake of current economic scenario. ,
    Paper presented at International conference, Jiwaji University, Gwalior.

    Chasing the Retail Rainbow. ,
    Paper presented at International Conference, Bhartiya Vidya Peeth. Delhi

    Indian retail Story: journey so far and beyond . ,
    Paper presented at International conference on marketing at Dhaka.

    Chaupal Sagar, India’s First Rural Mall. ,
    case presented at International Conference on Rural Marketing, G.B Pantnagar University, Pantnagar

    Teaching pedagogy: Specific reference to the undergraduates. ,
    Paper presented at AIMS international conference, IIM Calcutta.

    Generating wealth from Health: prospects and challenges for Indian market. ,
    Case presented at AIMS international conference, IIM Calcutta.

    Have u got something to say? Then SMS. ,
    Amity business School

    Have u got something to say? Then SMS. ,
    Amity business School

    Globalization: Growth strategies for Indian industries. ,
    Paper presented at International conference at Mohanlal Sukhadia, University, Udaipur.

    Brand building in Indian Market. ,
    Paper presented at IIM- Kozhikode

    Net Neutrality- The Raging debate ,
    International Journal of Current Research

    Mall Atmospherics: effect of Mall decor on shopping behaviour ,
    Researcher World

    Mall Atmospherics: effect of Mall decor on shopping behaviour ,
    Researcher World

    "Hello English"App:bridges the Gap ,
    STM journal, E-commerce for Future & Trends

  • Activities

    *Chaupal Sagar, India’s First Rural Mall. Adjudged the best presentation in the conference. International Conference on Rural Marketing, G.B Pantnagar University, Pantnagar, March 2005.