Mr Aditya Kumar Gupta

Asst. Professor (Grade - III)

Amity International Business School
  • Academic Area

    Marketing Management

  • Teaching Interests

    Principle of Marketing I Principle of Marketing II Sales Management Brand Management International Marketing Service Marketing
  • Qualifications


  • Experience

    20 Jun 2006 - Present
    Asst. Professor (Grade - III),
    Amity International Business School

  • Current Courses Taught

    International Marketing

    Marketing in Digital Age

    Summer Internship

    Term Paper

  • Research Interests

    Student Engagement Brand Health Green Marketing Online Consumer Behavior
  • Publications

    Measuring Brand Health ,

    ICT Skills and Usage of Electronic Information Resource Amongst Smart School Teachers ,

    Impact of Marketing Envrionmenton Brand Market Position: A Case on Maggi's Ban ,
    Emerald India

    Impact of CSR By Nestle(Milo) on Buying Behavior of Mothers ,

    Influence of Student Engagement on Learning gains ,

  • Affiliations

    AIMA Since 01 Jan 2015

  • Activities

    • College Topper in all three years of B.Sc. Examination,(1999-2002) • Secured Highest Percentage in Marketing Department of Business Administration Lucknow University.(2002- 2004) • First Prize in Executive Press Conference Conducted by Institute of Management of Science, Lucknow University.(2004) • First Position in city of District level Exam

  • Conferences attended

    ICRITO(International Conference on Reliability ,Infocom Technologies and Optimatization
    Organized By :Daffodil University, IEEE

    Globalizing Brand India: Opportunities and Challenge
    Organized By :IIM Kashipur

    International Agri- Business Conference and Food Industry in Developing Countries
    Organized By :IIM Lucknow

    ICRM(International Conference on Research and Marketing),
    Organized By :IIT Delhi, Curtin University, XLRI.

    Unleashing the Power of Retail,
    Organized By :School of Management,IP University

    Teaching Marketing Research
    Organized By :IIM Lucknow

    Advance Research Methodology and Data Analytical Tools (Exclusive sessions on SPSS and MS Excel)
    Organized By :Jaipuria Institute Management

    Delivering Effective Public Services ,
    Organized By :Asian Development Bank,Delhi

    Neuro Marketing, Marketing : New Paradigm
    Organized By :Delhi University

    Mentor- Mentee System
    Organized By :Amity University

    Increasing your research Quotient and Data Analysis Using SPSS
    Organized By :Amity University

    Conduct,Progrogress Monitoring & Assessment of Non Teching Coursess for Academic Excellence
    Organized By :Amity University

    Research Methodology
    Organized By :Amity University

    Enhancing Emotional Competencies for Effective Teaching
    Organized By :Amity Univesity

    International Business School Conference2014
    Organized By :Amity International Business School,Amity University

    Content Analysis Workshop
    Organized By :Birla Institute of Management Teachonolgy

    Confernce on Brand Managment(CBM 2016)
    Organized By :Curtin University,Australia, IIT-Delhi,India

    Quantitative Decision Making in Managment
    Organized By :Amity International School,AU UP

    Qualitative Research Methodology and Case Writing
    Organized By :AICCF

    Case Teaching Method
    Organized By :IIM - A and Harvard Business School

    Advanced Research Methodology and Modeling Techniques
    Organized By :IMS

    Digital Marketing
    Organized By :Delhi Technical University

    PRSI National Quiz2019
    Organized By :PRSI

    Workshop on Crafting aTheory Linked Case
    Organized By :BIMTECH,Greater Noida

    How to Publish a Technical Paper With IEEE
    Organized By :IEEE India OPerations

    Skilling Effective Quality Research Paper Writing
    Organized By :JIMS Noida

    Organized By :AIBS,RMIT University ,BRUNEL University London, University of Northampton, Middlesex University London

    Research Methodology and Data Analysis using SPSS
    Organized By :GL BAJAJ,IMR,India

    19th International Business Horizon INBUSH ERA WORLD SUMMIT2019
    Organized By :AIBS, Adelphi University, LaTrobe, University,The Western Australian University, World India Institute

    Case Study Analysis Workshop
    Organized By :Global University and Academic Center of Excellence,Association of International Certified Professional Accountants

    FDP on Covariance Based Structural Equations Modeling 2018
    Organized By :JIMS,Noida

    Structural Equation Modeling:Mediation and Moderation Analysis
    Organized By :ACCF,Noida

    Research Methodology and Data Analysis
    Organized By :ACCF,Noida

    World Histroy Conferences -2019
    Organized By :Akhil Bharatiya Itihas Sankalan Yojana

    Publishing in Reputed International Journals: Some Useful Tips
    Organized By :University of Canberra ,Austrlia

    International Management Research Conference 2019
    Organized By :JIMS,Nodia

    FDP on Massive Open online Courses(MOOC)
    Organized By :AASC

    Structural Equation Modelling
    Organized By :BITS Misra

  • Scholary Activities

    PRSI National Quiz2019
    Organized By :PRSI

  • Short Description

    Aditya Kumar Gupta working as Assistant Professor (Senior Grade).He had done Master of Business Administration from Lucknow University.He is topper in Marketing Specialization.He had done Bachelors in Science with Industrial Microbiology as Specialization.He has present many papers in various International Conferences at IIM Lucknow.IIM Kashipur,IIT Delhi etc.He invited as Speaker at Delhi University on Neuromarketing - A New Paradigm.He is member of Reviewer Board of International Journal.He is pursuing his Doctoral in area of Student Engagement in Higher Education from BIMTECH.He teaches Principle of Marketing,Brand Management,Sales Management,International Business subjects.His research interest are Student engagement,Brand Health,Consumer Behavior, Green Marketing.