Dr Vandana Gupta

Asst. Professor (Grade - III)

Amity School of Business
  • Teaching Interests

    consumer behaviour, sales and Distribution Management, marketing Management
  • Qualifications

    Graduation : BBA(Marketing)-2001,C.C.S. University Marrut

    Post Graduation : MBA(Marketing)-2003,H.N.B. Garhwal University

    Post Graduation : M.Phil(Business Mgmt)-2010,The Global Open University, Nagaland

    Doctorate : Ph.D.(Business Administration)-2018,Aligarh Muslim University

  • Experience

    02 Nov 2006 - Present
    Asst. Professor (Grade - III),
    Amity School of Business

  • Current Courses Taught

    Business Strategy

    Fundamentals of Logistics and Marketing Channels

  • Research Interests

    Consumer Behaviour, retail
  • Publications

    Gram Shiksha Pragati Abhiyan ,
    BITS Pilani

    Opportunities for Insurance sector in Rural India ,
    Indira Management Review

    The Home Delivery System: A case of Mother Dairy ,
    NSB School of Business

    Factors influencing processed food exports from Asian Developing Countries ,
    GIBS, Delhi

    Selling is an Art ,

    Gap Analysis & Evaluation of HUL's distribution system in Delhi region ,
    ITS Ghaziabad

    A study to analyze the sales promotional strategies of Pepsico soft drinks brand at Big Bazaar outlets in Delhi region ,
    MAIMT-Journal of IT & Management

    A study on Customer Perception and Brand personality traits for making cosmetic purchase decisions ,
    ACCMAN Journal of Management

    A study on Socio-Economic impact of Direct selling ,
    Pacific Business Review

    To study the level of consumer awareness on cellphone radiation and its remedies ,
    Management, Leadership & Corporate Governance

    Study on Visual Merchandising for home furniture retail store ,
    Pezzottaite Journals

    Micro Finance: Customer satisfaction level of Hisar, Haryana ,
    Saaransh:RKG Journal of Management

    A study on customer satisfaction on the services provided by ATMS in Delhi/NCR ,
    FIIB Business Review

    Study on customer percetion and its effect on buying behaviour towards organic foods in Delhi NCR ,
    Ansal University Business Review

    Ad Jingles: Brand Recall ,
    SCMS Journal of Indian Management

    Analysis on Impact of Brand Image on Consumer Buying Pattern for Electronic products in Delhi/NCR ,
    SRM-IMT Journal of Business and Management Research,

    Jidnyasa, Journal of Symbiosis Institute of Management studies

    Cash Management Opportunities for SME’s ,
    Case Studies on Management Practices and Principles

    Impact of Celebrity Endorsement in creating Brand Personality in the Apparel Sector ,
    International Journal of Retailing and Marketing

    Impact of Social Media on Purchase Decision making of customers ,
    Rajalakshmi Educational Trust, Chennai

    A study on After-sales services of Washing Machines- an empirical study ,
    NIET- Journal of Management

    A Study on Post-Purchase Behavior towards Cars Priced Below Rs Ten Lakhs Launched in 2015 in Delhi NCR ,
    Maharaja Agrasen Business School

    Changing Customer Expectations, Satisfaction and Loyalties: The Case of Mini And Compact Cars In India ,
    Manakin Press

    Transforming Business through Gamification: Select cases on success stories of global corporates ,

    Impact of Sales Promotion Inducements on Consumer buying behavior

    Ignited Minds

    Impact of Marketing Gamification Techniques on Customer Engagement ,
    International Journal of Management, Technology And Engineering (UGC Approved)

    Luxury Brands Market in India: Recent Trends Challenges and Opportunities ,
    Asian Journal of Managerial Science (UGC Approved Journal)

    Installation of Safety features in Cars can change Consumer Perception towards on Road safety: An Empirical Analysis ,
    CPJ Group of Institutions

    Reshaping Business Organizations Through Gamification ,
    IGI Global

  • Conferences attended

    Factors Influencing Processed Food Exports from Asian Developing Countries
    Organized By :GIBS, Delhi

    The making of Indian Giants
    Organized By :Management Association

    Managing Brands
    Organized By :AIMA, DELHI

    The roadmap to Excellence
    Organized By :IIPM, MEERUT

    Intellectual Property Rights
    Organized By :IIT, KANPUR

    Marketing Conference
    Organized By :IES COLLEGE, MUMBAI

    Enterpreneur, Enterpreneurship & Entrepreneurial Ecosystem
    Organized By :Institute of Innovation in Technology and Management

    Pygmalion Effect@ Faculty Members as Leaders
    Organized By :Amity School of Business

    Effective Stress Management for enhancing productivity and happiness
    Organized By :Amity School of Business

  • Short Description

    A hard working female who strongly believes in GOD and her parents.