Dr Gaurav Sood

Professor

Amity School of Business
 
  • Qualifications

    Graduation : -1989,Panjab University

    Post Graduation : -1991,Panjab University

    Post Graduation : -1996,IMT, Ghaziabad

    Post Graduation : -2002,Emerson College, Boston, USA

    Doctorate : -2018,Amity University

  • Experience

    05 Mar 2019 - Present
    Professor,
    Amity School of Business



  • Current Courses Taught

    Advance Digital Marketing - I

    Integrated Marketing Communications

  • Publications

    An empirical research into IPL’s Brand Doppelgänger using the Brand Concept Mapping Technique ,
    Bharti Publications

    Global Business, Strategies for Sustainability ,
    Bharti Publications

    The IPL Brandenstein - Creation of a Monstrous Doppelgänger Imagery ,
    International Association of Scientific Innovation and Research

    A Historical Background to Genesis of Brand Doppelgänger ,
    International Association of Scientific Innovation and Research

    Measurement and Impact of Brand Doppelgänger Imagery on a Brand ,
    Serials Publications

    Culture Jamming ,
    Business World

    Brand Hacktivism | A Weapon Of Brand Destruction! ,
    Business world

    Disruptive Innovation Theory Is In Danger Of Becoming A Victim Of Its Own Success ,
    Business World

    Pulsing the Market

    Not so incredible Aamir Khan ,
    Business World

    Mindshare vs Mousetrap marketing strategies ,
    Business World

    Patanjali: Using Innovative Ideologies To Build A Breakthrough Brand ,
    Business World

    Yahoo!...The Rise and Fall ,
    Business World

    Brandenstein - The Brand Doppelgänger

    Peep Into The Psychology Of Internet Trolls

    Fake it 'til you make it: The reality behind fake news

    It’s Time for Plan-D

    Are smart phones making us any less smarter

    Think Big Data: Act Small Data

    CAT 2017: Students Find LRDI Difficult; Reading And Quantitative Relatively Easy

    Why the experts keep getting it wrong

    Why the experts keep getting it wrong

    How Public Is Your Private Data On Facebook

    Fake News Is A Creator Of Doppelgänger Brand Image

    Factors That Matter While Choosing An MBA Program ,
    Business World

    The Future 4.0 University ,
    Business World Education

    Plan - D for management students ,
    Business World

    Marketing in the times of COVID-19 ,
    Business World

    An Investigation into IPL’s Apparent Imperviousness to Suspected Brand Doppelgänger ,
    Institute of Management Technology

    An Empirical Research into IPL’s Brand Doppelgänger Using the Brand Concept Mapping Technique ,
    Bharti Publications

    How Public Is Your Private Data On Facebook ,
    Business World

    Why the experts keep getting it wrong ,
    Business World

    CAT 2017: Students Find LRDI Difficult; Reading And Quantitative Relatively Easy ,
    Business World

    Think Big Data: Act Small Data ,
    Business World

    Are smart phones making us any less smarter ,
    Business World

    Peep Into The Psychology Of Internet Trolls ,
    Business World

    It’s Time for Plan-D ,
    Business World

    Fake it 'til you make it: The reality behind fake news ,
    Business World

    Peep Into The Psychology Of Internet Trolls ,
    Business World

    Brandenstein - The Brand Doppelgänger ,
    Business World

    Yahoo!...The Rise and Fall ,
    Business World

    Patanjali: Using Innovative Ideologies To Build A Breakthrough Brand ,
    Business World

    Don't Make Brand Promises You Can't Keep!” ,
    Business World

    Not so incredible Aamir Khan ,
    Business World

    Pulsing the Market ,
    Business World

    Brand Hacktivism | A Weapon Of Brand Destruction! ,
    Business World