Teaching Interests
Marketing Management, Service Marketing, Entrepreneurship, Business Laws
Qualifications
Graduation : B.Com(-)-2002,KURUKSHETRA UNIVERSITY
Post Graduation : MBA(-)-2004,KURUKSHETRA UNIVERSITY
Post Graduation : M.Com(-)-2006,KURUKSHETRA UNIVERSITY
Doctorate : Ph.D.(Management)-2017,Maharishi Markandeshwar University
Experience
07 May 2007 - Present
Associate Professor,
Amity School of Business
Research Interests
Consumer Behaviour and Marketing of services.
Publications
ROLE OF VCOs in CONSUMER PROTECTION WITH SPECIAL REFERENCE OF"CITIZEN AWARENESS GROUP" CHANDIGARH. ,
INTERNATIONAL JOURNAL OF RETAILING & MARKETING
CONSUMER PROTECTION ACT,1986- AN ANALYSIS OF GOVERNMENT INITIATIVE TOWARDS CONSUMER AWARENESS ,
RESEARCH JOURNAL OF SOCIAL SCIENCE AND MANAGEMENT
Consumer Protection India: Issues and Problems in changing business environment, Vol. 6, No.5 ,
Research Journal of Social Science and management
A critical study on various labour laws: Problems and challenges in Indian Industries ,
Zenith International Research & Academic Foundation (ZIRAF)
EFFECT OF CUSTOMER EXPERIENCE MANAGEMENT ON LOYALTY TO AN E-COMMERCE APPLICATION ,
he Slovenian Academy of Management
Adidas: Pinoneering Sportswear Innovation and Global Branding ,
Bloomsbury Prime
Mattel's Balancing Act: How to Keep Barbie Relevant in a changing World ,
Bloomsbury Prime
CONSTELLATIONS OF EXPRESSION:NYKAA'S CELESTIAL DANCE OF BEAUTY AND BOND ,
Bloomsbury Prime
VISION, IDEOLOGY AND SUCCESSION: A CASE STUDY ON APPAREL FAMILY BUSINESS ,
Bloomsbury Prime
From Founders to Heirs: Navigating Generational Shift and Transformative Growth ,
Bloomsbury Prime
DOVE'S CAMPAIGN FOR REAL BEAUTY: REDEFINING BEAUTY STANDARDS AND EMPOWERING AUTHENCITY AND BUILDING A POWERFUL BRAND IMAGE ,
Bloomsbury Prime
Quantifying the Development of the Digital Marketing Industry-Digifish3's Trajectory ,
Bloomsbury Prime
Conferences attended
RESEARCH METHODOLOGY
Organized By :MAHARISHI MARKANDESHWAR UNIVERSITY, MULLANA
CASE STUDY METHOD OF TEACHING
Organized By :AMITY UNIVERSITY, NOIDA
ORIENTATION TO ENTREPRENEURSHIP EDUCATION PROGRAM
Organized By :NATIONAL ENTREPRENEURSHIP NETWORK
KICK-STARTING THE ENTREPRENEURIAL CAMPUS
Organized By :NATIONAL ENTREPRENEURSHIP NETWORK
Medical Negligence in consumer protection Act,1986
Organized By :Amity University
Training the trainers on Entrepreneurial skills
Organized By :ASET iN Collaboration with Amity Innovation Incubator
International conference and Business Research on Nov. 23-24, 2013
Organized By :society of technical and management professionals
Entrepreneurship & Innovation Summit
Organized By :Amity Innovation Incubator and TiE
TiEcon Delhi 2014
Organized By :TiE
Role of women entrepreneurs in making in India Mission
Organized By :Delhi Management Association
Best Paper Award 2015
Organized By :Maharishi Markandeshwar University, Mullana
Exploring future frontiers for a comprehensive nation building- A Search for New Indian Era
Organized By :M.M. INSTITUTE OF MANAGEMENT, MULLANA
India's Economic health: Major Issues
Organized By :Amity School of Business
Global Business Strategies for sustainability, 2017
Organized By :Amity School of Business
Exploring future frontiers for a comprehensive Nation Building- A search for New Indian ERA
Organized By :MAHARISHI MARKANDESHWAR UNIVERSITY
Global Business Strategies for Sustainability 2019
Organized By :Amity School of Business Noida
International Conference on Entrepreneurship Innovation and Leadership
Organized By :AMITY UNIVERSITY
IPR
Organized By :D.Y. PATIL INSTITUTE, PUNE
WOMEN ENTREPRENEURSHIP DEVELOPMENT PROGRAMME
Organized By :AMITY UNIVERSITY
IIC REGIONAL MEET
Organized By :AMITY UNIVERSITY AND MOE
International conference on Entrepreneurship and Sustainable Business Development
Organized By :AMITY UNIVERSITY
Scholary Activities
Entrepreneurship & Innovation Summit
Organized By :Amity Innovation Incubator and TiE
Short Description
Working as Assistant Professor-II in Amity University since 2007. Masters in Business Administration as well Masters in Commerce. Cleared UGC/NET in 2004. Submitted the final copy of PHD thesis in JUNE 2015 on performance of CDRAs.