Dr Nidhi Gupta

Asst. Professor (Grade - II)

Amity School of Business
 
  • Academic Area

    Marketing Management

  • Teaching Interests

    Marketing Management, Service Marketing, Entrepreneurship, Business Laws
  • Qualifications

    Graduation : B.Com(-)-2002,KURUKSHETRA UNIVERSITY

    Post Graduation : MBA(-)-2004,KURUKSHETRA UNIVERSITY

    Post Graduation : M.Com(-)-2006,KURUKSHETRA UNIVERSITY

    Doctorate : Ph.D.(Management)-2017,Maharishi Markandeshwar University

  • Experience

    07 May 2007 - Present
    Asst. Professor (Grade - II),
    Amity School of Business



  • Current Courses Taught

    Fundamentals of Entrepreneurship

    Fundamentals of Family Business Management

  • Research Interests

    Consumer Behaviour and Marketing of services.
  • Publications

    ROLE OF VCOs in CONSUMER PROTECTION WITH SPECIAL REFERENCE OF"CITIZEN AWARENESS GROUP" CHANDIGARH. ,
    INTERNATIONAL JOURNAL OF RETAILING & MARKETING

    CONSUMER PROTECTION ACT,1986- AN ANALYSIS OF GOVERNMENT INITIATIVE TOWARDS CONSUMER AWARENESS ,
    RESEARCH JOURNAL OF SOCIAL SCIENCE AND MANAGEMENT

    Consumer Protection India: Issues and Problems in changing business environment, Vol. 6, No.5 ,
    Research Journal of Social Science and management

    A critical study on various labour laws: Problems and challenges in Indian Industries ,
    Zenith International Research & Academic Foundation (ZIRAF)

  • Conferences attended

    RESEARCH METHODOLOGY
    Organized By :MAHARISHI MARKANDESHWAR UNIVERSITY, MULLANA

    CASE STUDY METHOD OF TEACHING
    Organized By :AMITY UNIVERSITY, NOIDA

    ORIENTATION TO ENTREPRENEURSHIP EDUCATION PROGRAM
    Organized By :NATIONAL ENTREPRENEURSHIP NETWORK

    KICK-STARTING THE ENTREPRENEURIAL CAMPUS
    Organized By :NATIONAL ENTREPRENEURSHIP NETWORK

    Medical Negligence in consumer protection Act,1986
    Organized By :Amity University

    Training the trainers on Entrepreneurial skills
    Organized By :ASET iN Collaboration with Amity Innovation Incubator

    International conference and Business Research on Nov. 23-24, 2013
    Organized By :society of technical and management professionals

    Entrepreneurship & Innovation Summit
    Organized By :Amity Innovation Incubator and TiE

    TiEcon Delhi 2014
    Organized By :TiE

    Role of women entrepreneurs in making in India Mission
    Organized By :Delhi Management Association

    Best Paper Award 2015
    Organized By :Maharishi Markandeshwar University, Mullana

    Exploring future frontiers for a comprehensive nation building- A Search for New Indian Era
    Organized By :M.M. INSTITUTE OF MANAGEMENT, MULLANA

    India's Economic health: Major Issues
    Organized By :Amity School of Business

    Global Business Strategies for sustainability, 2017
    Organized By :Amity School of Business

    Exploring future frontiers for a comprehensive Nation Building- A search for New Indian ERA
    Organized By :MAHARISHI MARKANDESHWAR UNIVERSITY

    Global Business Strategies for Sustainability 2019
    Organized By :Amity School of Business Noida

  • Scholary Activities

    Entrepreneurship & Innovation Summit
    Organized By :Amity Innovation Incubator and TiE

  • Short Description

    Working as Assistant Professor-II in Amity University since 2007. Masters in Business Administration as well Masters in Commerce. Cleared UGC/NET in 2004. Submitted the final copy of PHD thesis in JUNE 2015 on performance of CDRAs.