Mr Ahmed Ashraf Zaidi

Asst. Professor (III)

Amity School of Fashion Technology
 
  • Qualifications

    Graduation : B.Sc(Mathematics)-1996,Delhi University

    Post Graduation : P.G. Diploma(Apparel Marketing & Merchandizing)-1999,National Institute of Fashion Technology

  • Experience

    09 Jul 2019 - Present
    Asst. Professor (III),
    Amity School of Fashion Technology



  • Current Courses Taught

    Creative Advertising & Media Planning-II

    E-Commerce in Fashion Business

    Fashion Communication Strategy

    Fashion E Retailing

    FASHION MARKETING & MERCHANDISING-V

    Fashion Marketing and Merchandising- I

    Fashion Marketing and Merchandising- III

    Fashion Promotion - II

    Global Sourcing

  • Publications

    The challenges to circular economy in the Indian apparel industry: a qualitative study ,
    Emerald

    Blockchain Technology- A Panacea to Circularity in the Indian Apparel Industry ,
    Journal of Textile association

    A Study on Indian Consumers’ Willingness to Participate in Circular Fashion Through Intercriteria Correlation (CRITIC) Approach of Multi-criteria Decision Making and Binomial Logistics Regression ,
    Springer Nature

  • Conferences attended

    The effects of electronic word of mouth in the consumer purchase decision
    Organized By :Institute of Marketing & Management

    Circularity in footwear: Investigating consumer motivations and readiness for footwear recycling
    Organized By :Institute of Marketing & Management

    Analyzing success factors & challenges of subscription based model
    Organized By :Institute of Marketing & Management

    Exploring Indian Consumers' sentiments towards augmented reality integration
    Organized By :Institute of Marketing & Management

    Social media and it's influence on brand perception : A study on generation z
    Organized By :Institute of Marketing & Management