Dr Ruchi Jain

Associate Professor

Amity School of Business
 
  • Academic Area

    Marketing Management

  • Teaching Interests

    Brand management, Service marketing and CRM
  • Qualifications

    Graduation : B.Sc.-1998,MJP Rohail Khand

    Post Graduation : MBA-2000,MJP Rohail Khand

    Doctorate : Ph.D. (Merketing)-2007,MJP Rohail Khand University

  • Experience

    15 Oct 2007 - Present
    Associate Professor,
    Amity School of Business

    01 Aug 2006 - 01 Oct 2007
    Lecturer,
    Delhi Institute of Adv. Studies,
    -

    01 Jan 2004 - 01 Jan 2006
    Sr. Lecturer,
    BLS Inst. of Management,
    -

    01 Jan 2002 - 01 Jan 2003
    Lecturer,
    Ishan Institute of Management,
    -

    01 Jan 2000 - 01 Jan 2002
    Corporate Networking,
    Indian Express,
    -

  • Current Courses Taught

    Advanced Business Management

    Customer Relationship Management

    Marketing in Digital Age

  • Research Interests

    Emerging technologies and their contribution in marketing
  • Publications

    Women: emerging as “new demographics” for Indian marketers ,
    India International Institute Of Management

    Stimulation of farmers’ market in India ,
    Graduate Business Society

    “A conceptual model for exploring impact of loyalty programs on consumer purchase behavior: with special reference to Indian apparel retailers”. ,
    International Journal of Research in Management & Technology

    Promotional tools during recession” ,
    Advertising express, ICFAI

    ? RFID: A competing Technology ,
    Bharti Vidyapeeth

    Medical Tourism: A goldmine for India ,
    RDIAS

    Search Engine Marketing: Growth of a Global Phenomenon in India ,
    IITF University

    A Study of Cloud Computing as a Facilitator for Ecommerce Industry ,
    AICTE sponsored by GGSIP affliated Institute

    Benchmarking of Indian government websites w.r.t official state tourism websites for enabling Digital India campaign ,
    Sri Guru Gobind singh College of commerce Delhi University

    A Study on the Effectiveness of the Official Tourism Websites of Indian States and Union Territories ,
    IIM-K

    TO STUDY THE IMPACT OF BRAND ALLIANCES ON BRAND EQUITY: FOOD PANDA ,
    MM university

    TO STUDY THE IMPACT OF BRAND ALLIANCES ON BRAND EQUITY: FOOD PANDA ,
    MM university

    INTEGRATING SUSTAINABILITY WITH MARKETING: AN EMERGING PARADIGM OF SUSTAINABLE DEVELOPMENT ,
    Shanlax international journal

    Recent Stipulation of organized retailing in India: A literature review ,
    Global Journal of Marketing Managemnt and Research

    Prospects and hindrances in retailing in the promising business milieu: Indian Context ,
    Global Journal of management and business studies

    A study of consumer perception and loyalty towards private label brands: theoritical approach ,
    International journal of research in Management, economics and commerce

    A study of the performance of Private label brands and other brands: An analytical approach ,
    International Journal of Management

    The Boxer Store: Boxing the underclothes challenge ,
    Bloomsbury Publishing

    Beyond the Metropolitan Retail Environs: Understanding the Dimensions of Mall Attractiveness for Indian Shoppers in Tier II and III Cities ,
    Book of Abstracts: 2017 IIM Indore-NASMEI Summer Marketing Conference-IIM Indore

    STRATEGIZING FOR BRAND EQUITY SUSTENANCE: THE CASE OF (CREATING CUSTOMER CONNECT) PAPER BOAT ,
    The case centre UK

    Artificial Intelligence – Creating Automated Insights for Customer Relationship Management. ,
    IEEE

    An Empirical Study of Consumer Perception and Loyalty as Factors of the Selection of Private Label Brands at Select Retail Stores in Pune with Special Reference to Organized Retailing ,
    International Journal of Mechanical Engineering and Technology

    Morphing Consumer Preferences:A study on the emerging Green Consumer in India ,
    IFTM University

    Peebuddy: using social media buddies to break barriers ,
    Bloomsbury publication

    Customer Relationship Management: A conceptual Approach ,
    Galgotia Publishing Company

    Study on organized retail Infrastructure development and its Various implications in indian Context: literature review ,
    IAEME publication

    Artificial intelligence enabled in-video advertising: Infiltrating the fashion industry ,
    Blue Eyes Intelligence Engineering & Sciences Publication (BEIESP)

    Taming Consumer Resistance for Taboo Products: The Case of PeeBuddy ,
    Sage Journals

    Dare to defy the challenges of online business ,
    inderscience

    Intelligent retailing: Experiential marketing practices in apparel retail ,
    Institute of Advanced Scientific Research

  • Activities

    Editorial advisory Board of IGI-Global published Book Management Techniques for a Diverse and Cross-Cultural Workforce

    Reviewer (30 October 2017) of Emerald publishing-Scopus indexed named Journal of Indian Business research

    Reviewer (03 April 2018) of Emerald publishing-Scopus indexed named Asia Pacific journal of marketing and logistics

    Editorial Board member of Refereed journal with ISSN- 2319-5614 named Journal Of Business Management & Social Sciences Research

    Paper review panel of international conference TEL-NET2017 (IEEE)by AITEM held during 10-11 August 2017.

    Member of Paper review board of international conference CONFLUENCE 2018(IEEE) by ASET on 11-12 January 2018

    University appointed official reporter in Global Conference on Cyberspace (GCCS) 2017, international conference by IT ministry of India held on 23rd -24th November 2017

  • Conferences attended

    Alterpreneurs: the new age entrepreneurs”
    Organized By :IP University Affliated college

    Shades of Green Marketing in Organic Food- a LOHAS perspective
    Organized By :Jaipuria Institute of Management, Noida

    ? “Ecotourism: travelling with conscientiousness or riding marketing wagon- a conceptual framework”,
    Organized By :IIM lucknow

    Changing facet of retailing by RFID
    Organized By :DIAS

    ? “Global Growth strategies –special management program”
    Organized By :Knowledge capital consultants

    Changing facet of retailing by RFID
    Organized By :DIAS

    “Creating Talent on Demand” by Dr. Peter Capelli,
    Organized By :Dr. Peter Capelli

    Creating an enabling environment for women entrepreneurs
    Organized By :FICCI ladies Organization

    “Globalizing Brand India: Opportunities and Challenges”
    Organized By :IIM kashipur

    Brain Awareness week
    Organized By :AINN

    Citation analysis, impact Factor, patent & copyrights for maximizing research impact
    Organized By :PHD chamber of commerce

    Consumer Psychographics and Consumer Sophistication: Key for New Age Marketing
    Organized By :ASB

    Perspectives on research and publications
    Organized By :IIM Indore-NASMEI

    Creating customer value
    Organized By :IIM Indore-NASMEI

    Renvoi-2018
    Organized By :ABS

    International conference on Management cases-2018
    Organized By :BIMTECH - University of Finland

    Chitkara Doctoral Consortium-2019
    Organized By :Chitkara university

    International conference on Sustainability and Management Strategy-2018
    Organized By :IMT-Nagpur

  • Scholary Activities

    Brain Awareness week
    Organized By :AINN

  • Short Description

    Working as Program coordinator working as Ph.D. coordinator