Dr Kokil Jain

Professor

Amity International Business School
 
  • Qualifications

    Graduation : B.SC(-)-1995,GARHWAL UNIVERSITY

    Doctorate : Ph.D.(Commerce)-2012,Hemwati Nandan Bahuguna Garhwal University

  • Experience

    12 Nov 2007 - Present
    Professor,
    Amity International Business School

  • Current Courses Taught

    Global Strategic Brand Management

    Marketing in Digital Age

  • Publications

    Selling Luxury to Indian Consumer ,
    SIES College of Management,Mumbai

    ? Nation Branding for Global Competitiveness: A Case study on India Brand Equity Foundation ,
    AIMS

    Effectiveness of Social Media in building CRM Strategies ,
    NIILM Centre for Management Studies

    Use of solar energy for sustainable growth: A CSR Initiatives of leading organizations in India ,
    IMT Nagpur

    CONSUMER BEHAVIOUR-TEXT AND CASES ,
    WISDOM PUBLICATIONS

    Effect Store Atmosphere in Consumer Decision Making ,
    Global Journals

    Virtual Personality ,
    International Journal of Humanities and Environmental Issues

    Spillover Effects of Ingredient Branding Strategies on Brand Choice (A Study on the Automobile Industry) ,
    Indian Journal of Applied Research

    Agri-Tourism in India- Exploring the Opportunities in Nascent Sector” ,
    Prestige Institute of Management Dewas

    Changing Paradigms in Education ,
    International Research Journal of Commerce, Business and Social Sciences

    Inclusion means Exclusion ,
    International Journal of Advances in Management, Technology and Engineering Sciences

    Digital: A new channel for Automobile Business ,
    The Case Centre

    A Study On The Influence Of Public Self-Consciousness And Materialism On Young Consumers Compulsive Buying Behavior In India ,
    Amity