Dr Sabeeha Fatima

Assistant Professor 3

Amity Business School, Lucknow
  • Qualifications

    Graduation : B.Sc(H),AMU

    Post Graduation : MBA (IB)-2004,FMSR, AMU

  • Experience

    01 Aug 2006 - Present
    Assistant Professor 3,
    Amity Business School, Lucknow

  • Current Courses Taught

    Advance Consumer Behaviour

    Fundamentals of Production and Operations Management

    Managing Customer Relationships

    Product and Brand Management

    Summer Internship

    Term Paper

  • Publications

    managing people ethically in today's era ,
    mangalmay institute of management and technology

    FDI in Retail ,
    Mangalmay Journal of Management & Technology

    Redesigning Marketing Mix for the Bottom of the Pyramid ,
    H.R. Journal of Management

    Service Quality of Banks: Perception of Customers of Tier 2 Cities ,
    Management Dynamics

    Relationship Marketing Strategies ,
    Integral Review

  • Conferences attended

    inclusive growth t lopmendevesustainable
    Organized By :imt nagpur

    role of ELT in education for sustainable development
    Organized By :AUUP

    interdepence, integration and co-creation , focus: insurance bsiness
    Organized By :ICC

    amity conference on management cases
    Organized By :AUUP

    development of handicraft- possibilities and export promotion
    Organized By :hunar creations craft association

    managing people successfully
    Organized By :PHD chamber

    data analysis using spss
    Organized By :jaipuria, lucknow

    case writing and case discussion for enhancing learning in marketing classrooms
    Organized By :jaipuria, lucknow

    guiding and supervising research
    Organized By :AUUP