Dr Hitesh Kesarwani

Assistant Professor 2

Amity Business School, Lucknow
  • Qualifications

    Graduation : Graduation(Arts)-2002,Lucknow University

    Post Graduation : PGDCA-2003,DOEACC

    Post Graduation : MCA-2005,Rohtak University

    Post Graduation : MBA-2010,IGNOU

    Post Graduation : PGDMM-2010,IGNOU

  • Experience

    22 Jul 2008 - Present
    Assistant Professor 2,
    Amity Business School, Lucknow

    18 Aug 2005 - 21 Jul 2008
    Sh.Ramswaroop Memorial College of Engi. & Mgmt.,Lucknow,

  • Current Courses Taught

    Data Mining and Data Warehousing

    E - Business Management

    Information Systems in Digital Age

    Predictive Analytics using R

    Statistics for Management

  • Publications

    E learning success in India: A technological perspective

    Internet Induced Marketing Techniques: An Investigation of critical success factors of Web Based Marketing Strategy. ,
    Prabandhan & Taqniki- Management Research Journal, by LNCT-MER

    A Study of Diffusion of Information Technology Innovations in Ongoing Restructuring of Retail Banking in India. ,
    Integral Review: A Journal of Management, Integral University

    Online Games: An Emerging Tool for Enhancing Management Education in India ,
    BIZ n BYTES - a quarterly published Journal of Business & Information Management,CBS

    Efficacy of In-game advertising in India- An Online Platform ,
    Published in Emerging Trends and Various Challenges for Business and Management by Chandigarh Busine

    A study of e-tailing challenges and success factors in India ,
    Integral Review

    India in Troublesome Teens- “Declining Insurance Penetration & Density”-A Comparative Indo-Asian Perspective of life Insurance Industry ,

    Cyber Scavenging: A grave threat to financial sector ,
    Chandigarh Business School

    Green E-Commerce: An Assessment of Market Readiness & Movement to a New Competitive Landscape ,
    Society of Business and management

  • Conferences attended

    Online Gaming: a Virtual Ingredient for Strengthening Real Economy
    Organized By :IIT,Roorkee

    Internet Advertising–A Big Push on Indian Consumer’s Demand: An Exploratory Study
    Organized By :IIT, Delhi

    A study of changing E-Shopping trends in India- An exploratory Study
    Organized By :IIM,Indore

    India Finance Conference 2014
    Organized By :IIM Banglore

  • Short Description

    I believe that continuous development and innovation is very much required in the field of teaching. Therefore my focus is always to apprise my students with recent technologies and innovations in Business world.