Faculty Detail

Ms Swati Bhalla

Asst. Professor (III)

Amity School of Fashion Technology

Qualifications
Graduation : B.Com(Tax Planning and Financial Management)-2001,Delhi University

Post Graduation : P.G. Diploma(Fashion Communication)-2003,NIFT Delhi

Post Graduation : M.DESIGN(Fashion Communication)-2012,NIFT Delhi
Experience
11 Jul 2022 - Present
Asst. Professor (III),
Amity School of Fashion Technology
Current Courses Taught
Design Marketing Interactive Strategy

Fashion Forecasting - II

Fashion Photography - II

Fashion Styling

Visual Merchandising & Presentation- IV

Visual Merchandising - III

Visual Merchandising and Presentation - II
Publications
Engaging Fashion Brand Followers on Social Media Platforms - An Explorative Study of Fashion Brands ,
Textile Association (India)

THE EVOLVING STRATEGIES OF FASHION BRANDS TOWARDS CUSTOMER ENGAGEMENT ,
granthaalayah publication
Conferences attended
Descriptive Analysis of Social Media Marketing's Role in Customer Engagement and Brand Intimacy for
Organized By :Amity School of Fashion Technology

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