Mr Dharmendra Pandey

Assistant Professor 2

Amity Business School, Lucknow
 
  • Academic Area

    Marketing Management

  • Teaching Interests

    E-Marketing, Rural Marketing, Advertising & Sales Promotion, E-CRM
  • Qualifications

    Graduation : B.A.(-)-2004,HINDU COLLEGE

    Doctorate : Ph.D. (pursuing),Institute of Management and Commerce

  • Experience

    27 Jan 2009 - Present
    Assistant Professor 2,
    Amity Business School, Lucknow







  • Current Courses Taught

    Advance Digital Marketing - I

    Digital Marketing

    Marketing in Digital Age

    Social Media Marketing

    Summer Internship

  • Research Interests

    Digital Marketing, Internet Advertising, Social Media Marketing, Hi-tech Marketing
  • Publications

    Green Marketing:consumer attractiveness towards eco-friendly products ,
    Apeejay School of Management

    Baba Ramdev: A marketing Mistake ,
    Management Mix

    Mobile OS War: Defining New Rules ,
    Management Mix

    A study of consumer attitude dynamics in response to guerrilla marketing ,
    Bharti Publications

    Business Marketing (Concept & cases) ,
    Mc Graw Hill Education

    Business Marketing: Krishna K Havaldar ,
    Mc Graw Hill Education

    Harnessing The Potential of Virtual Communities ,
    IGI Global

  • Affiliations

    Association of the Socio-Economic Development Studies Since 01 Jul 2015

  • Activities

    Secured Ist Position in Graduation and a merit holder in Hindu College, Amritsar Punjab.

  • Conferences attended

    National Case Study Symposium
    Organized By :Indraprastha University, New Delhi

    Alchemy of Success
    Organized By :Amity School of Business

    International conference on Finance and Business Management
    Organized By :Society of Technical and Management Professionals

    Lean Management
    Organized By :PHD Chamber of Commerce

    Managing People Sucessfully
    Organized By :PHD Chamber of Commerce

    FDP on "Writing Research Proposal for Funding"
    Organized By :Amity Business School, AUUP, Lucknow

    Swachh Bharat Abhiyan: An emerging opportunities & Challenges
    Organized By :Shri Ramswaroop Memorial University, Lucknow

    One billions of tourist and one billions of opportunities
    Organized By :ASH, AUUP, Lucknow

    One billions of tourist and one billions of opportunities
    Organized By :ASH, AUUP, Lucknow

    Youth, Gender & HIV
    Organized By :AUUP, Lucknow

    Training Programme on Digital Marketing
    Organized By :PHD Chamber of Commerce

    Teaching, Learning & Curriculum Development
    Organized By :College of Education & Public Service, Saint Louis University, St. Louis, Mo, USA

    Growth Drivers of Emerging Economies
    Organized By :Amity Business School, AUUP, Lucknow

    Learn Tally & ERP 9
    Organized By :Tally Institute of Learning

    Customer Relationship Management
    Organized By :PHD Chamber of Commerce & Industry, Lucknow

    FDP on Changing & Evolving Expectations from a Business School Teacher
    Organized By :ABS, AUUP, Lucknow

    Annual Convention on "Employment Generation- Strategies and Action Agenda"
    Organized By :Lucknow Management Association (LMA)

    FDP on Research Methods and Scientific Writing
    Organized By :AIIT, AUUP, Lucknow

    Security and Risks Associated with Mobile Wallets
    Organized By :School of Management Sciences, Lucknow

    Time and Stress Management
    Organized By :PHD Chamber of Commerce

    Start Up India Master Class
    Organized By :PHD Chamber of Commerce

    Start Up India
    Organized By :PHD Chamber of Commerce, Lucknow

    Security and Risks Associated with Mobile Wallets
    Organized By :AIIT, AUUP, Lucknow

    Skill India initiatives: problem & challenges ahead
    Organized By :AJ Institute of Management, Mangalore

  • Short Description

    Objective: To build a reputed career in Academics, Corporate Training, Research and Consulting Professional Experience: More than 10 years ACADEMIC EXPOSURE ORGANISATION: AMITY BUSINESS SCHOOL, FMS, AMITY UNIVERSITY DESIGNATION: Assistant Professor- Management TENURE: January 2009 – Till Date LOCATION: Noida, Lucknow KRA’S: • Programme Leader – BBA & B.COM(H) • Research and development. • Teaching and curriculum development. • Creative professional work duties may be added to (or substituted for) research and development activities in programmes leading to the award of professional certificates or professional degrees. • Participation in academic conferences. • Participation in expert evaluation teams. • Membership in academic bodies and related organizational activities. • Classroom teaching (lectures, practical study classes, practice classes, seminars), including in continuing education courses. • Consultation and advising of students. • Organization