Dr Rajendra Kumar

Assistant Professor 2

Amity Business School, Lucknow
 
  • Teaching Interests

    Environmental studies, Business Environment, Marketing.
  • Qualifications

    Graduation : B.Sc.(Ag) Hons(Agriculture)-1987,Janta Mahavidyalaya, Ajitmal, Etawah

    Post Graduation : M.Sc.(Ag) Horticulture(Horticulture)-1990,G.B.Pant University of Ag.& Tech., Pantnagar

    Post Graduation : MA(Economics) Ist Year(Economics)-2011,CSJM University, Kanpur

    Post Graduation : MA(Economics) Final(Economics)-2012,CSJM University, Kanpur

    Doctorate : Ph.D.(PHM)-2008,C.S.J.M. University, Kanpur

    Post Doctorate : M.B.A.(Marketing)-2009,U.P.R.T.O.U., Allahabad

  • Experience

    04 Sep 2009 - Present
    Assistant Professor 2,
    Amity Business School, Lucknow

    19 Oct 2006 - 20 Jun 2009
    Senior Manager,
    Reliance Food Processing Ltd. (Reliance Retail Ltd.),
    10 Floor, Building No.8, Tower C, DLFII, Cyber city, Gurgaon.

    01 Jul 1994 - 17 Oct 2006
    Marketing Development Officer,
    U.P. State Horticulture Co-op. Marketing Federation,
    18 B Ashok Marg, Lucknow

  • Current Courses Taught

    Bottom of The Pyramid Marketing

    Documentation and Logistics for International Trade

    Fundamentals of Environmental Studies

    International Trade Documentation and Logistics

    Marketing in Digital Age

    Marketing Strategies

  • Research Interests

    Rural Business and Food Business.
  • Publications

    Physio-Chemical Studies on utilization of aonla cultivars for processing industry. ,
    Indian Society of Horticultural Research and Development.

    Civic Agriculture and Agripreneurship: Opportunities for Food Retailing. ,
    Janta College, Bakewar, Etawah

    Physio-Chemical Studies on utilization of aonla cultivars for processing industry. ,
    Indian Society of Horticultural Research and Development, Uttarakhand

    Studies on variation in quality traits of aonla products at ambient storage conditions and their organoleptic acceptability. ,
    Janta College Bakewar, Etawah and CSJM University Kanpur

    Civic Agriculture and Agripreneurship: Opportunities for Food Retailing in Bihar ,
    Rajendra Agriculture University Pusa(Samastipur), Bihar

    Studies on Food Safety Management and It’s Significance in Maximizing the Profit for Food Industry ,
    FoodHACCP.com Publishing

    Studies on Food Safety Management and It’s Significance in Maximizing the Profit for Food Industry ,
    FoodHACCP.com Publishing

    Storage studies of aonla fruit products for quality traits ,
    BBAU, Lucknow and Indian Horticulture Society

    STUDY ON PERCEPTION OF CONSUMERS ABOUT FOOD SAFETY IN LUCKNOW ,
    VSRD International Journal of Business and Management Research

    Study on Awareness about Agri-Supply Chain Management Among Farmers of Uttar Pradesh ,
    Amity Business School, NOIDA

    STUDY ON PERCEPTION OF STREET FOOD VENDORS ABOUT FOOD SAFETY IN LUCKNOW ,
    Society for World Environment, Food and Technology, New Delhi(India)

    Potential of Public-Private Partnerships in Inclusive Development of Smart Cities: A Study of Uttar Pradesh. ,
    UPRTOU

    Potential of Public-Private Partnerships in Agriculture for Inclusive Development: A Study of Uttar Pradesh ,
    Amity Business School, NOIDA

    Study on perception of street food vendors about food safety in Lucknow ,
    SOCIETY FORWORLD ENVIRONMENT, FOOD AND TECHNOLOGY (SWEFT)

    HORTICULTURAL MARKETING EFFICIENCY FOR BETTER RETURN REALIZATION FROM PRODUCT : A CASE OF MANGO PRODUCER ,
    VSRD International Journals

    Food Processing Industry under “Make in India” Programme: An Opportunity for Uttar Pradesh. ,
    IJAHMS

    Consumers' Readiness for green products and its effects on sustainable development ,
    Amity Directorate of Management and Allied Area

    "Make in India" Programme: A case study about potential of Uttar Pradesh ,
    Aryavart, Bhopal

    STUDY ON UNDERSTANDING AWARENESS OF FOOD HYGIENE AMONG STREET FOOD CONSUMERS IN LUCKNOW (UTTAR PRADESH) ,
    VSRD International Journals

    STORAGE BEHAVIOUR OF AONLA PROCESSED PRODUCTS AT AMBIENT TEMPERATURE ,
    HI - TECH HORTICULTURAL SOCIETY

    STUDY ON PRIORITIZING OF FOOD SAFETY AND FOOD HYGIENE DURING PROCESSING AND HANDLING FOOD PRODUCTS BY STREET VENDORS IN LUCKNOW (UTTAR PRADESH) ,
    www.vsrdjournals.com

    STUDY ON PRIORITIZING OF FOOD SAFETY AND FOOD HYGIENE DURING PROCESSING AND HANDLING FOOD PRODUCTS BY STREET VENDORS IN LUCKNOW (UTTAR PRADESH) ,
    www.vsrdjournals.com

    STUDY ON PRIORITIZING OF FOOD SAFETY AND FOOD HYGIENE DURING PROCESSING AND HANDLING FOOD PRODUCTS BY STREET VENDORS IN LUCKNOW (UTTAR PRADESH) ,
    www.vsrdjournals.com

    PRIORITIZATION ABOUT FOOD SAFETY AND FOOD HYGIENE BY THE CONSUMERS DURING BUYING OF STREET FOODS IN LUCKNOW ,
    Society For World Environment, Food and Technology New Delhi

    PRIORITIZATION ABOUT FOOD SAFETY AND FOOD HYGIENE BY THE CONSUMERS DURING BUYING OF STREET FOODS IN LUCKNOW ,
    Society For World Environment, Food and Technology New Delhi

    PRIORITIZATION ABOUT FOOD SAFETY AND FOOD HYGIENE BY THE CONSUMERS DURING BUYING OF STREET FOODS IN LUCKNOW ,
    Society For World Environment, Food and Technology New Delhi

    STUDY ON PRIORITIZING OF FOOD SAFETY AND FOOD HYGIENE DURING PROCESSING AND HANDLING FOOD PRODUCTS BY STREET VENDORS IN LUCKNOW (UTTAR PRADESH) ,
    VSRD International Journals: www.vsrdjournals.com

    Study on issues and relevance rural development programme implemented in Uttar Pradesh ,
    Shakshik Avam Anusandhan Sansthan

    Studies on process standardization and storage behaviour of squash beverage prepared from aonla cultivars ,
    Bioved Publication

    Studies on process standardization and storage behaviour of ready to serve (RTS) beverage prepared from aonla cultivars ,
    Society of Pharmacognosy and Phytochemistry

    Study on process standardization and storage behaviour of pickle prepared from aonla (Emblica officinalis Gaertn.) cultivars ,
    MedCrave Publishing

    Storage behaviour of the pickle prepared from various cultivars of aonla (Emblica officinalis Gaertn.) ,
    Agricultural & Environmental Technology Development Society

  • Affiliations

    Indian Society for Quality Since 31 Oct 2010

    VSRD International Journal of Agriculture Sciences Since 01 Jan 2016

    Tata Institute of Social Sciences Since 24 Jun 2016

  • Conferences attended

    National Symposium on Conservation of Horticulture-2010
    Organized By :G.B.Pant University of Ag.& Tech., Pantnagar and Indian Horticultural Society of Research Uttarakhand.

    Horticulture and Agriculture Research for prosperity of India
    Organized By :Janta College Bakewar, Etawah

    MDP on microfinance.
    Organized By :IIM, Lucknow.

    Programme on Strategies for Food and Agribusiness Sustainability.
    Organized By :IIM, Lucknow.

    Changing Scenario of Food Science Technology and Agricultural Products.
    Organized By :Govt.of U.P. and Bundelkhand University, Jhansi.

    MDP Workshop on Advances in Agribusiness management
    Organized By :NAARM

    Entrpreneurship
    Organized By :Amity Business School

    FDP on Case studies and Report Writing
    Organized By :Amity Business School

    Research Methodology
    Organized By :UGC Academic Staff College, Lucknow University

    workshop “Supply chain management in agriculture”
    Organized By :NAARM and NAIP

    Supply Chain Management
    Organized By :National Academy of Agricultural Research Management

    Patent and IPR
    Organized By :Amity School of Applied Science

    Patent and IPR Issues and Future prospects
    Organized By :UPCAR(Govt. of U.P.)

    Technology and Management of Smart Cities: Issues, Challenges and opportunities.
    Organized By :UPRTOU, Allahabad

    "Awareness programme on foreign trade, procedures and promotional schemes"
    Organized By :Export Promotion Bureau Uttar Pradesh

    Prioritizing of food safety and food hygiene during processing and handling food products by vendors
    Organized By :Lucknow University

  • Short Description

    A competent professional with rich experience in working with the government, public, corporate and academics. Passionate about using markets and products as a tool to enhance the quality of life of rural people and consumers in India. Key areas of work and interest include Rural business, Food and Rural Markets and Sustainable development.