Dr Priyanka Malik

Asst. Professor (Grade - III)

Amity International Business School
 
  • Qualifications

    Graduation : B.A.(Economics)-2000,Banasthali Vidyapeeth

    Post Graduation : MBA-2002,Banasthali Vidyapeeth

    Doctorate : Ph.D. (pursuing),Mysoor University

  • Experience

    21 Dec 2009 - Present
    Asst. Professor (Grade - III),
    Amity International Business School







  • Current Courses Taught

    Advanced Marketing Management

    Basics of R

    Business Innovation through New Technologies

    Information Systems in Digital Age

    Research Methodology

  • Publications

    Impact of Advertising on Buying Behaviour of Consumers- Special Reference to Fast Food Restaurants ,
    IJRMS

    Academic Satisfaction among Students- A Case Study of B-Schools in Gr. Noida ,
    School of Management Sciences, Luckhnow

    Academic Satisfaction among Students- A Case Study of B-Schools in Gr. Noida ,
    School of Management Sciences, Luckhnow

    WORKER PARTICIPATION IN MANAGEMENT WITH SPECIAL REFERENCE TO THE QUALITY CIRCLE AS AN INSTRUMENT ,
    EDUVED

    WORKER PARTICIPATION IN MANAGEMENT WITH SPECIAL REFERENCE TO THE QUALITY CIRCLE AS AN INSTRUMENT ,
    EDUVED

    Financial Planning for Educated Young Women in India ,
    Pezzottaite Journals

    Improving Financial Capability of Serving and Retired Defence personnel in India ,
    Indian Journals

    Lean Manufacturing at Jaguar X400 (Castle Browich Fatory) ,
    Browich Factory

    Books Vs. E-books in the Digital Era ,
    Eduved International Journals

    11. An Empirical Study of Consumers insight towards Mobile Banking Habits ,
    International Journal of Research in IT and Management (IJRIM)

    The Perception of employee satisfaction towards the selection procedure of an organization ,
    Euro Asia Research and Development Association

    An Empirical Study to find out the Effectiveness of Digital Marketing in the challenging age with reference to Indian Economy ,
    Partanika Journal of Social Sciences & Humanities

    8. EMOTIONAL INTELLIGENCE: A STUDY ON ACADEMIC PROFESSIONALS ,
    Partanika Journal of Social Sciences & Humanities

    5. Consumer Awareness of Digital Payment with special reference of Village Area ,
    Partanika Journal of Social Sciences & Humanities

    Role of social media optimization in digital marketing with special reference to Trupay ,
    International Journal of Engineering and Technology(UAE)

    WTO: As an instrument of Dispute Settlement in the international trade ,
    International Journal of Research in IT and Management (IJRIM)