Ms Sneha Ghai

Asst. Professor (Grade-II)

Amity Institute of Organic Agriculture
 
  • Academic Area

    Agribusiness Management

  • Teaching Interests

    I have been taking classes for most of the Food & Agribusiness courses in the department along with the General Management Courses like Production Economics and Farm Management,Food retail and supply chain management,Marketing Management, Farm Business and Contract Farming , Agriculture Marketing Systems , Agri procurement management ,Fundamentals of Agribusiness Management,Food Chemistry , Food Quality Assurance , Introduction to Food Technology etc.
  • Qualifications

    Graduation : Bachelor of Applied Science(Food Technology)-2008,S.R.C.A.S,

    Post Graduation : MBA(Agri & Food Business)-2010,Amity University

    NET : NET(MANAGEMENT)-2012,UGC

  • Experience

    19 Jul 2010 - Present
    Asst. Professor (Grade-II),
    Amity Institute of Organic Agriculture

    29 Mar 2010 - 16 Jul 2010
    Marketing Executive,
    Dalmia Continental P.Ltd.,
    Darya Ganj

  • Research Interests

    I have published research and review papers on Consumer Buying Behavior towards FMCG and CPG products, Buying Behavior of youth towards Cause Marketing , Buying Behavior towards Organic Food etc.
  • Publications

    Biodynamic Farming and methods of preparation ,
    Krishisewa.com

    BIODYNAMIC FARMING & METHODS OF PREPARATION ,
    Krishisewa.com

    Organic foods : An investement for health ,
    OMICS

    Consumer attitude and motivation towards healthy eating ,
    OMICS

    An Empirical Study on consumer buying behavior towards Biscuits with reference to NCR, ,
    Asia Pacific Journal of Research in Business Management

    Changing scenario of rural consumer buying behavior with reference to Processed Food products”. ,
    VSRD International Journal of Business and Management Research

    Perception of young consumers towards Cause Marketing of FMCG brands ,
    Trans Stellar Publications

    Karbonn Mobiles: A Quick Gainer in Smartphone Market ,
    Bloomsbury India publications

    A STUDY OF CONSUMER PERCEPTION AND PREFERENCES TOWARDS ORGANIC TEA IN DELHI-NCR ,
    International Journal of Research in Applied, Natural and Social Sciences

  • Affiliations

    Nil Since 19 Jul 2010

  • Activities

    Nil

  • Conferences attended

    Cold chain management ICE
    Organized By :Global Cold Chain Alliance

    Pollution prevention paradigm
    Organized By :MOES and Amity University

    3rd International Conference MESD’12 Managing MNE Dynamics and Sustainable Development: Best Strat
    Organized By :Shaheed Bhagat Singh College

    “Digital Inclusion of Rural India :A key to Socio-Economic Changes
    Organized By :ASSOCHAM

    Basic Gardening Techniques by Floriculture Society of Noida
    Organized By :Floriculture Society of Noida

    International Conference on Management cases
    Organized By :BIMTECH NOIDA

    Conference on Future of Food Processing Growth & creating employment
    Organized By :CII

    International Conference on Food Processing- Make in India Drive
    Organized By :CII

    Five Days ICT based NBA Accreditation and Quality Management Workshop
    Organized By :NITTTR, CHANDIGARH

  • Short Description

    I am an Agri Business Management professional , have done my bachelors in B.a.Sc.(H) Food Technology and then MBA(Agri & Food Business). I have 5 years of Teaching Experience with 6 months of Corporate experience.