Dr Manita Arora

Asst. Professor (Grade - II)

Amity School of Business
 
  • Qualifications

    Graduation : B.Com.(Commerce)-1999,Delhi University

    Post Graduation : PGDBM(Business Mgmt)-2002,Guru Nanak Institute of Mgmt

    Post Graduation : M.Com(Commerce)-2006,Annamalai University

    Post Graduation : M.Phil(Commerce)-2008,Annamalai University

    Doctorate : Ph.D.(Management)-2021,Amity University

  • Experience

    21 Sep 2010 - Present
    Asst. Professor (Grade - II),
    Amity School of Business

    01 Nov 2008 - 31 Aug 2010
    Lecturer,
    K.R. Mangalam Institute of Mgmt,
    Kailash Colony, New Delhi

    01 Jan 2008 - 31 Oct 2008
    Lecturer,
    Indigan Institute of Retail Training,
    South Ext., New Delhi

    01 Sep 2003 - 31 Dec 2007
    Sr. Mgmt Faculty,
    VAG Mgmt Services,
    South Ext, New Delhi

    01 Aug 2002 - 31 Aug 2003
    Asst. Manager,
    CPL Automobiles,
    -

    01 Jan 2002 - 31 Jul 2002
    Scheduling & Billing Executive,
    T.V. Today Network-Aaj Tak,
    -

  • Current Courses Taught

    Export Management

    Fundamentals of Entrepreneurial Marketing

    Integrated Marketing Communications

  • Publications

    “A Study on Consumer buying behavior for Retail Industry: Understand the Influence of Social Class, Reference Groups & Green” ,
    Research India Publications

    "A Study on trends of FDI in Indian Economy from FY 2000 – 2009: Special Empasis on US & China” ,
    MaMillan Publishers India Ltd., Advanced Research Series

    “Customer Perception & Satisfaction in Organized Retail: An Exploratory Study on Shopping Malls” ,
    NSB Management Review

    "Consumer Preferences towards service industry: A study of Factors Affecting Selection of Hotels and Restaurants" ,
    Indian Journal of Marketing

    Retailing and Branding of Vegetables and Fruits – An exploratory study ,
    Pranjana: The Journal of Management Awareness

    "Recession-proof your business: A study on Marketing Strategy” ,
    Yayu Education

    Use of Information and Communication Technology(ICT) in Education ,
    Excel India Publishers

    A Study on Consumer Buying Behaviour for Retail Industry:Understand the Influence of Social Class, Reference Groups & Green ,
    International Journal of Economic and Management Strategy (JEMS)

    Neuro Marketing: Strategy to Gain Sustainable Competitive Advantage ,
    AMRIJ

    Neuro Marketing ,
    AMRIJ

    INTEGRATING SUSTAINABILITY WITH MARKETING: AN EMERGING PARADIGM OF SUSTAINABLE DEVELOPMENT ,
    Shanlax International Journal of Management

    The Emerging Green Consumers - A Review on Morphing Consumer Preferences ,
    Vimarsh - An Endeavour to Share Knowledge

    Creating Opportunities for Marketing Sustainable Products

    Understanding the impact of lifestyle on sustainable consumption behavior: a sharing economy perspective ,
    Emerald Publishing

    Underpinning the emergence of sustainability marketing: A comprehensive review of literature & future research agenda ,
    Penerbit UMT

    An Insight to Green Marketing in India – A conceptual study ,
    FORUM FOR INTELLECTUAL ACADEMICIANS AND RESEARCHERS PUBLICATIONS

    Sustainable Tourism: An attempt to facilitate Sustainable Development Goals – A Conceptual Study ,
    Rudraram, Patancheru Mandal, Sangareddy Dist. Telangana, India

    “A STUDY ON FUNCTIONAL FOOD CHOICES AMONG CONSUMERS – OPPORTUNITIES AND CHALLENGES ,
    ISPEC Publishing House

    FACTORS DETERMINING CONSUMER PURCHASE INTENTION FOR GREEN & SUSTAINABLE PRODUCTS – AN EMPIRICAL STUDY ,
    INSPIRA

    "GREEN CONSUMER” SEGMENTATION: A REVIEW ,
    Non Olympic Times

  • Conferences attended

    5th International Conference on Business Challenges & Strategies in Emerging Global Scenario-(ICBCS)
    Organized By :PCTE, Ludhiana

    “New Global Economic Order: Challenges and Opportunities”
    Organized By :JK Business School, Gurgaon

    “Recent Trends in Management, Technology and Environment”
    Organized By :S.D.College of Engg. & Technology & S.D. College of Management Studies

    Excellence in Store Operations (ESOps)” - Enabling efficient and profitable retail store management
    Organized By :Retailers Association of India

    National Seminar on Management of Small Scale Industries in the Era of Globalization
    Organized By :Government College Ambala Cantt.,

    3rd National Research Conference
    Organized By :ALL INDIA MANAGEMENT ASSOCIATION - Centre for Management Education

    4th PIMG National Conference on "Innovation and Adaptability: Twin Engines of Sustained Growth”
    Organized By :Prestige Institute of Management, Gwalior

    National Seminar on "Emerging Trends in Banking and Financial Sector in India"
    Organized By :by Department of Applied Economics, Lucknow University

    Library & Information Technology: Driving Management Education
    Organized By :NICME

    National Conference on "Emerging Issues In Marketing: Challenges & Perspectives”
    Organized By :Banarsida Chandiwala Institute of Professional Studies

    Recent Advances in Research Methodology & Data and Analytical Tools”
    Organized By :All India Management Association

    “Progressive Techniques for Management Educators”
    Organized By :Bangalore Business School, Delhi campus

    Orientation Programme of “Diploma In Retailing”
    Organized By :Indira Gandhi National Open University & Retail Association of India (RAI)

    XIIth International Conference 2018 on “Entrepreneurship, Innovation & Good Governance for Global L
    Organized By :PIMR

    International Conference on Interdisciplinary Research for Sustainable Development
    Organized By :NITTTR Chandigarh

    Marketing Strategies for Sustainability
    Organized By :IMT

    Impact of EVOM on Consumer Purchase Intention for Natural Cosmetics: An Empirical Study
    Organized By :PAHER University, Udaipur

    “Green Consumer” Segmentation: A Review
    Organized By :Sanskrithi Business School

    Organic Food Revolution in Indian Food Market – Empirical Evidence
    Organized By :International Institute of Knowledge & Research

    An Insight to Green Marketing in India – A conceptual study
    Organized By :Dr.B.R.Ambedkar University

    “FACTORS DETERMINING CONSUMER PURCHASE INTENTION FOR GREEN& SUSTAINABLE PRODUCTS – AN EMPIRICAL STUD
    Organized By :Inspira Research Association

    IMPACT OF LIFESTYLE ON CONSUMPTION BEHAVIOUR FOR GREEN PRODUCTS – EXTENDING THE THEORY OF PLANNED BE
    Organized By :Inspira Research Association

    “A STUDY ON FUNCTIONAL FOOD CHOICES AMONG CONSUMERS – OPPORTUNITIES AND CHALLENGES
    Organized By :ASMB University - KAORU ISHIKAWA CONGRESS

    Sustainable Tourism: An attempt to facilitate Sustainable Development Goals – A Conceptual Study
    Organized By :GITAM Hyderabad Business School