Ms Mona Chaudhary

Asst. Professor (Grade - III)

Amity School of Business
 
  • Qualifications

    Graduation : B.Com.(Economics)-1992,University of Pune

    Post Graduation : MBA(Marketing)-1994,North Maharashtra University

  • Experience

    04 Jul 2011 - Present
    Asst. Professor (Grade - III),
    Amity School of Business

    01 Jul 2007 - 30 Jun 2011
    Asst. Professor,
    Institute of Management Education,
    Institute of Management Education,G.T. Road, Ghaziabad

    01 Jul 2005 - 30 Jun 2007
    Lecturer,
    Institute of Business Management & Research, Pune,
    Pune

    01 Jul 2002 - 30 Jun 2005
    Research Supervisor, Dealership Assesment, HMIL,
    Prastut Consulting Pvt Ltd.,
    First Floor 314E, Sushant Shopping Arcade, Sushant Lok-I, Gurgaon

    01 Jul 2001 - 30 Jun 2002
    Lecturer,
    Institute of Management & Research,
    Jalgaon

    01 Jan 1994 - 30 Jun 2001
    Lecturer,
    G.M.N. College, Ambala Cant,
    Ambala Cant

  • Current Courses Taught

    Business Strategy

    Direct Marketing

    Export Management

  • Publications

    Success of Dairy Industry – Supply Chain Management Perspective ,
    Macmillan Publications

    Innovative Practices at Thomsan ,
    American Journal of Economics & Business Administration

    Innovative Techniques at Thomsan ,
    Mac millan Publications

    Product Placements in Movies – An Emerging Element of Integrated Marketing Communication ,
    Wisom Publications

    Getting Direct & Personal : Below the Line Initiatives by Shipra Mall

    Consumer Satisfaction Attitude Towards Telecom Service : A Study of Consumers ,
    IBR

    Introduction of Sales Automation in PepsiCo India ,
    International Journal of Sales & Marketing (IASET)

    Sales Automation in Snack Food Industry in India ,
    Zenith International Research & Academic Foundation (ZIRAF)

    Perception of the Retailers Towards Below The Line Marketing ,
    International Journal Of Scientific Research

    Perception of Young Consumers Towards Cause Marketing of FMCG Brands ,
    International Journal of Scientific Research (IJSR)

    • Sales Automation in Snack Food Industry in India ,
    ZIJBEMR

    Perception of Retailers Towards BTL Initiatives ,
    International Journal of Scientific Research

    Nokia : Will the King Roar Again ,
    ZIJBEMR

    Perception of Young Customers towards Cause Related Marketing ,
    International Journal of Sales & Marketing Management Research and Development

    Introduction of Sales Automation in PEPSICO INDIA ,
    International Journal of Sales and Marketing Management

    Perception of Consumers Towards M-Commerce ,
    IIM, Ahmedabad

    Karbonn Mobile - A Quick Gainer in Smartphone Market ,
    Bloomsbury

    Perception of Consumers Towards M-Commerce ,
    Indian Institute of Management Ahmedabad

    WASTE MANAGEMENT INITIATIVES IN INDIA FOR HUMAN WELL BEING ,
    European Scientific Journal

    Karbonn Mobile - A Quick Gainer in Smartphone Market ,
    Bloombury India

    TRANSFORMING DIGITAL RESOURCES INTO NEW SOURCES OF REVENUE THROUGH DIGITAL PAYMENT ,
    International Journal of Enhanced Research in Management & Computer Applications

    Issues & Challenges in E-Waste Management in India: Gap Between Theory & Practice ,
    IUP Publications

    Slowing Down of Starbucks in India: Going safe or Loosing the Game? ,
    bharti publications

    Patanjali : Emergence of a New Star on The Indian FMCG Horizon ,
    Indian Journal of Marketing

    How Yoga Guru Created a Multi- Billion Empire ,
    Bloombury India

    Investigation of Competitive Dynamics of Life Insurance in India: Key Success Factors of LIC ,
    Bloombury India

    IRCTC Revamps Services : Challenges And Opportunities Ahead ,
    Bloomsbury

    Issues and Challenges in E-Waste Management in India: A Gap between Theory and Practice ,
    SSRN´s eLibrary

    The Alley of Enhanced Employee’s Productivity- An Assessment Through The Relationship of Job Satisfaction and Organizational Commitment ,
    Bharti Publications

    Dance to Fitness : Unleashing a New Era of Fitness ,
    BLOOMSBURY

    Dance to Fitness : Unleashing a New Era of Fitness ,
    BLOOMSBURY

    A study on career aspirations and its relationship with the academic performance of undergraduate management students: are they realistic? ,
    Inderscience Publishers

  • Projects

    Dealership Assessment Programme of Hyundai Motors India Ltd.(Prastut Consulting Pvt. Ltd.)
    The dealers of Hyundai Motors were assessed against the policy & standards being set by ythe company.The survey involved mystry shopping.by (Hyundai Motors)

  • Conferences attended

    Faculty Training Programme on Usage of Prowess
    Organized By :Amity University

    Global Leadership Summit
    Organized By :Amity Business School

    Liberalization in Retail - The Road Ahead
    Organized By :Amity Business School

    ‘Challenges and Opportunities for Indian Industries after two decades of Liberalization’
    Organized By :Amity Business School

    International Conference on Business Cases
    Organized By :Institute of Management Education

    International Conference on Business Cases
    Organized By :Institute of Management Education

    Business Cases
    Organized By :Amity University, Lucknow

    Workshop on Life Saving
    Organized By :Amity University, Noida

    Competitive Intelligence Is The Future
    Organized By :Amity Institute of Competive Intelligence & Strategic Management

    Amity Academic Structure & System
    Organized By :Amity Academic Staff College

    Marketing in Emerging Economies
    Organized By :IIM Ahmedabad

    ICMC 2014
    Organized By :BIMTECH, Greater Noida

    INCOM 2014
    Organized By :Nirma University

    INCOSYM 2015
    Organized By :Symbiosis Centre For Management Studies Noida

    7th PAN IIM World Management Conference
    Organized By :IIM Rohtak

    International Marketing Conference
    Organized By :IIM Shillong

  • Scholary Activities

    Global Leadership Summit
    Organized By :Amity Business School