Dr Deepa Kapoor

Associate Professor

Amity School of Business
 
  • Qualifications

    Graduation : B.Com.(Commerce)-2000,Panjab University

    Post Graduation : M.Com(Commerce)-2002,Panjab University

    Post Graduation : MBA(Marketing)-2011,University Institute of Applied Management Sciences(UIAMS)

    Doctorate : Ph.D.(Management & Commerce)-2009,Panjab University

  • Experience

    19 Jul 2011 - Present
    Associate Professor,
    Amity School of Business

    01 Jul 2007 - 31 May 2011
    Asst. Professor,
    Punjab College of Technical Education,
    Ludhiana, Punjab

    01 Jan 2004 - 31 Dec 2006
    J.R.F.,
    University Business School, Panjab University,
    Chandigarh

  • Current Courses Taught

    Advanced Business Management

    Marketing in Digital Age

    Public Relations and Corporate Image

  • Publications

    An Attribute Based Perceptual Mapping of the Selected Life Insurance Companies: An Empirical Study in Ludhiana ,
    Vision- The Journal of Business Perspective (MDI, Gurgaon- Sage Publications)

    Effect of Switching Cost, Service Quality and Customer Satisfaction on Customer Loyalty of Cellular Service Providers in Indian Market. ,
    ICFAI University

    A Study on Knowledge Practices of Auto Component Manufacturing Companies In Ludhiana City ,
    The IUP Journal of Knowledge Management

    Exploring the Effect of Demographics on Consumer Ethnocentrism ,
    International Journal of Retailing and Marketing

    A Study of Customers’ Perception Towards Service Quality of Mobile Service Providers in Selected Cities of Punjab ,
    Management Vistas

    Exploring the Effect of Demographics on Consumer Ethnocentrism ,
    International Journal of Retailing and Marketing

    Exploring Service Quality Dimensions in LIfe Insurance Industry and Effect of Demographics on Customers' Satisfaction ,
    Indian Management Studies Journal (Punjabi University Patiala)

    Advisory Services’ Quality of Intermediaries in Life Insurance Industry: A Comparison of Individual Agents and Bank Employees selling insurance through Bancassurance Partner ,
    Global Research Analysis (Impact Factor 0.2714)

    Demographic Based study on Hedonic Vs. Utilitarian Consumption ,
    Society of Technical and Management Professionals (STPM), New Delhi

    E-Tailing: A Case Study on Myntra.com ,
    Indian Journal of Applied Research

    Youths' Adoption of Social Networking Sites: An Analysis using TAM and TPB Model ,
    GYAN MANAGEMENT

    Coffee Chains Brewing Up the Taste Quotient of Indian Consumers : An Empirical Study in Delhi NCR ,
    Indian Journal of Marketing

    Coffee Chains Brewing Up the Taste Quotient of Indian Consumers : An Empirical Study in Delhi NCR ,
    Indian Journal of Marketing

    Driving Power Brands via Permission Marketing ,
    Appejay Journal of Management Sciences and Technology

    A Study on Customer Loyalty as a Determinant for Harnessing Power Brands ,
    International Journal of Customer Relationship Marketing and Management

    Managing Loyalty through Brand Image, Judgement and Feelings for Leveraging Power Brands ,
    Management & Marketing. Challenges for the Knowledge Society

    Patanjali: Emergence of a New Star on the Indian FMCG Horizon ,
    Indian Journal of Marketing

    Holisitic Engagement with Customers through Harnessing a Power Brand ,
    Bloomsbury Publication

    The Effect of Brand Building Dimensions on Power Brands Entry Mode ,
    Emerald India

    A Case study on Nykaa.com: Influencing customers' through Social Persuasion Marketing ,
    BLOOMSBURY PUBLISHING INDIA PVT. LTD.

    Functional Foods: The New Secret of the Health Conscious Indian Women!! ,
    Global Business Review (SAGE PUBLISHING)

    An Empirical Study on Service Quality of Banks at the time of Demonetization in NCR ,
    Bharti Publications

    Exploring youth perception towards online apparel shopping: An Analytical Hierarchy Process Approach ,
    Bharti Publications

    Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention ,
    Taylor & Francis

    Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention ,
    Taylor & Francis

    Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention ,
    Taylor & Francis

    Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention ,
    Taylor & Francis

    Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention ,
    Taylor & Francis

    Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention ,
    Taylor & Francis

    The Embracing of Travel Blogosphere: A Reader's Perception Model ,
    Serial Publications Ltd.

    The Embracing of Travel Blogosphere: A Reader's Perception Model ,
    Serial Publications Ltd.

    A Study on Customer Loyalty as a Determinant for Harnessing Power Brands ,
    IGI Global

    Streamers’ and Spectators’ Perspective Towards Live Gaming ,
    Emerald Publishing

    The Effect Of Web Communications On Customer Purchase Through Online Expert Reviews And Third Party Website Recommendations With Credibility As A Mediator ,
    International Journal of Scientific & Technology Research

    ONLINE & APP BASED LEARNING: MAKING INDIAN STUDENTS FUTURE READY ,
    EDULEARN19 Proceedings

    Influencer review effect on customer purchase intention: An extension of TAM ,
    IGI Global

    Contextual Factors for Rural Entrepreneurship and Innovation ,
    IGI Global

  • Conferences attended

    Business Challenges & Strategies in Emerging Global Scenario.
    Organized By :Punjab College of Technical Education, Ludhiana

    Online Banking: Security Threats and Measures”, contributed in National Conference on Networking & D
    Organized By :Institute of Public Enterprise, Hyderabad

    International Conference on Finance and Business Management
    Organized By :Society of Technical and Management Professionals (STMP), New Delhi

    Challenges to Good Governance in India
    Organized By :Amity Academic Staff College

    ebusiness : Process, Challenges and Implications
    Organized By :TAPMI School of Business, Manipal University Jaipur

    SPSS for Educators in Facilitating Their Research Skills
    Organized By :Bharati Vidyapeeth University, New Delhi

    Partial Least Squares – Structural Equation Modeling (PLS-SEM)
    Organized By :International Management Institute (IMI) New Delhi

    Mobile Gaming: A Favourite Pass Time of Youth!!!
    Organized By :Institute of Management Technology, Ghaziabad

    Online Food Aggregators-Changing Market for Food Delivery:A study to understand customers perception
    Organized By :ICFAI Business School

    Online Food Aggregators-Changing Market for Food Delivery:A study to understand customers perception
    Organized By :ICFAI Business School

    SEM-PLS Analysis using SMART PLS
    Organized By :Research Shiksha

    Qualitative Research using Nvivo
    Organized By :Research Shiksha

    Meta Analysis and Multiple Correspondence Analysis
    Organized By :Research Shiksha

    Open Source Tools for Research
    Organized By :Ramanujan College, University of Delhi

    Managing Online Classes and Co-Creating MOOCS 3.0
    Organized By :Ramanujan College, University of Delhi