Dr Loveleen Gaur

Professor

Amity International Business School
 
  • Academic Area

    Information Technology for Management

  • Teaching Interests

    Digital Marketing E-Commerce/E-Business Business Intelligence and Data Mining
  • Qualifications

    Graduation : B.Sc(Chemistry, Biology, Zoology)-1998,HNB Garhwal University, Dehradun

    Post Graduation : PGDCA(Computer Application)-1999,MCRP University, Bhopal

    Post Graduation : M.C.A.(Computer Application)-1999,Madurai Kamaraj University

    Post Graduation : M.Phil.(Computer Scinece)-2008,Maduraj Kamaraj University, Maduraj

    Doctorate : Ph.D.(Computer Application)-2011,Jodhpur National University

  • Experience

    13 Feb 2012 - Present
    Professor,
    Amity International Business School

    01 Jul 2011 - 31 Jan 2012
    Associate Professor,
    IIMT Group of Institutions,
    Gr. Noida

    01 Nov 2010 - 25 Jun 2011
    Asst. Professor,
    Accurate Business School,
    Gr. Noida

    20 Sep 2008 - 31 May 2010
    Asst. Professor,
    G.L. Bajaj Institute of Management Research,
    Gr. Noida

    01 Feb 2005 - 15 Sep 2008
    Asst. Professor,
    BLS Insitutte of Management,
    Mohan Nagar, Ghaziabad

    01 Jan 2002 - 31 Dec 2004
    Sr. Lecturer,
    Global Institute of Management Technology,
    New Delhi

    01 Jan 2000 - 30 Dec 2001
    Lecturer,
    Dayanand Academy of Advanced Studies,
    Dehradun

  • Current Courses Taught

    Advanced Digital Marketing

    Applications of Disruptive Technologies in Business

    Business Intelligence and Data Analytics

    Data Mining and Data Warehousing

    Data Visualization: Tools and Techniques

    Digital Marketing

    Introduction to R Programming

  • Research Interests

    Data Mining and its applications in various business domains Artificial Intelligence and Neural Networks
  • Publications

    Comparative Study of unsupervised Learning Algorithms for Image Compression ,
    International Journal of Decision Science & Information Technology (IJDSIT)

    Linear Vs. Non Linear Neural Network Algorithms for Feature Extraction and Image Compression ,
    Journal of Global Information Technology (JGIT)

    Image Compression and Feature Extraction with Neural Networks ,
    Academy of Information and Management Sciences

    Principal and Independent Component Analysis Algorithm For Feature Extraction And Image Compression ,
    Review of Business and Technology Research

    Analysis Of SET And SSL E-Commerce Security Protocols ,
    Global Digital Business Review

    Secure Electronic Transmission: Your key to E-Commerce Security ,
    Global Digital Business Review

    Role of ICT in developing countries: A case of India ,
    International Journal of Business Research

    Impact of Data Mining on Privacy ,
    Amity Business Review

    Role of Independent Directors in Corporate Governance –An Indian Perspective ,
    -Journal for Management & Research (AJMR)

    Privacy or Security: A difficult Question and yet to be Answered ,
    Optimization

    Data Mining: An Emerging Technique for CRM ,
    Delhi Management Association “Management Review

    e-CRM: A Step towards securing Customer Relationship Management on Internet ,
    Effulgence, The Management Journal of RDIAS

    Wireless Advergaming: A New Marketing Mantra to attract consumers ,
    Oorja journal of IIIM Jaipur.

    On Line Retailing- Wish, Click …Buy ,
    Synthesis - Journal of BLS Instt. of Management

    Fundamental of Computers ,
    Vrinda Publications (P) Limited

    Artificial Intelligence ,
    Quantum Publications

    Demystifying RFID Technology and EPC System: Impact, Challenges in Retail and Supply Chain Industry ,
    Bharti Book Organisation

    Application of Cloud Computing In Microfinance ,
    Publishing body

    Application of Business Intelligence for process Improvement – A case study of ICICI Bank ,
    in International Journal Asian Journal of Research in Banking and Finance

    Business Intelligence – A Managerial Perspective on Analytics ,
    Pearson

    Technology Management for MBA ,
    Vikas Publishing

    Technology Management for BBA ,
    Vikas Publishing

    Computer Networking 6e, Authored by James Kurose and Keith W Kurose ,
    Pearson Internationals

    Management Information System, Authored by David P. Kroenke ,
    Pearson Internationals

    Building Java Programs: A Back to Basics Approach ,
    Pearson Internationals

    Innovative Trends in Information Technology ,
    MTMI USA

  • Activities

    1. Senior Women Educator & Scholar Award by National Foundation for Entrepreneurship Development on Women’s Day (8th March 2014).

    2. Best Paper Award: “Sri Ram Award” by Delhi Management Association (DMA) (2006).

    3. Distinguished Research Award: Allied Academies presented this award in Jacksonville, Florida (2007) www.alliedacademies.org

    4. Distinguished Faculty Award: G.L. Bajaj Institute of Management Research, 2009.

    5. Member of Allied Academies Inc, USA.

    6. International Reviewer with PEARSON Publications.

    7. International Contributor with PEARSON International Publicatons.

    8. EDITOR of NEFD Blind Peer Reviewed Journal TIMER.

    9. Paper Reviewer of Global Digital Business Review, USA (www.gdba.usa )2007 – till present).

    10.Member of Editorial Board of Global Digital Business Review, USA (2007 –till present)

  • Short Description

    A keen researcher, blogger and author, Dr Loveleen Gaur is working as Assistant Professor III (Selection Grade), at Amity International Business School (AIBS), Amity University,Noida. Dr Gaur has an experience of more than 12 years of teaching and research. Dr Gaur is Joint faculty at Amity Institute of Higher Learning, active member of Board of Studies (BOS) and IQAC (Quality) team and member of Student Research Committee (SRC) for guiding PhD Scholars at Amity University. Dr Gaur was deputed in the year 2014 to Amity Global Business School (AGBS) London, UK for a semester for teaching and administrating their flagship programs Three Continent Program and Study Abroad Program for PG and UG students. She has participated in various national and International conferences and published papers in journals; she has published more than 40 papers in different proceedings and refereed journals. She is a reviewer of various International Journals and also has reviewed three renowned Book